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Does Flipkart’s #‎BigBillionDay Sale Make Sense?

Flipkart big billion day sale
Mega annual online sale events are about to become new normal. The poster boy of Indian eCommerce Industry Flipkart and other top e-tailers have launched events like Big Billion Day sale. At least, the big three - Flipkart, Amazon India, Snapdeal - will soon have revenue trends very similar to Amazon US, as shown in the chart below. As can be seen,...

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