Big Bazaar

Big Bazaar To Go Mobile: Biyani Says It’s Offline PLUS mCommerce In India

The number of Smartphone users in India is increasing rapidly with the emergence of new brands exploring the Indian market. A study from Networking Solutions giant Cisco estimates that India, the 2nd largest Smartphone market globally, will have over...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...