B2B content marketing

60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them...

83% Of B2B Marketers Are Still Preferring LinkedIn Over Facebook And Twitter [Study]

Business to business marketing has made LinkedIn its prime focus in marketing compared to Facebook and Twitter says a study. According to it 87% of B2B marketers build brand awareness through social media. It’s worth noting that 83% of social...
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Paytm’s Layoff Tactics Raise Red Flags: Forced Resignations, Bonus Clawbacks and Uproar!

Paytm's troubles seem far from ending following the RBI's ban on its Paytm Paytments Bank earlier this year. The...
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