Tag: B2B content marketing
60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]
If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them toward certain vendors. A full 91% of B2B marketers are using content marketing tactics to reach their target audience and...
83% Of B2B Marketers Are Still Preferring LinkedIn Over Facebook And Twitter [Study]
Business to business marketing has made LinkedIn its prime focus in marketing compared to Facebook and Twitter says a study. According to it 87% of B2B marketers build brand awareness through social media.It’s worth noting that 83% of social B2B marketers used LinkedIn last year to share content with other professionals. While Twitter and Facebook at close seconds for...