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60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them toward certain vendors. A full 91% of B2B marketers are using content marketing tactics to reach their target audience and...

83% Of B2B Marketers Are Still Preferring LinkedIn Over Facebook And Twitter [Study]

Business to business marketing has made LinkedIn its prime focus in marketing compared to Facebook and Twitter says a study. According to it 87% of B2B marketers build brand awareness through social media.It’s worth noting that 83% of social B2B marketers used LinkedIn last year to share content with other professionals. While Twitter and Facebook at close seconds for...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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