B2B content marketing

60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them...

83% Of B2B Marketers Are Still Preferring LinkedIn Over Facebook And Twitter [Study]

Business to business marketing has made LinkedIn its prime focus in marketing compared to Facebook and Twitter says a study. According to it 87% of B2B marketers build brand awareness through social media. It’s worth noting that 83% of social...

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India Is Ready To Bury TikTok, Forever!

Having faced months in the wilderness, it looks like TikTok and the Chinese app contingent are set...
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Apple, Social Casino Apps, And An Illegal Partnership: Minting Billions?

Getting sued is a frequent affair for Apple Inc. (NASDAQ:AAPL) and therefore it is no surprise when a new lawsuit against the...

Masayoshi Son Bids Adieu To SoftBank Telecom Unit For Something Big!

Masayoshi Son is bidding adieu to the domestic telecommunication unit that has long been central to his technology empire SoftBank Corp and...

Judgement Day For LG: Time To Bid Adieu To Smartphone Market!

When the going gets tough, the tough get going. But that doesn't seem to fit in case of LG Smartphone business.

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by...