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Google Dives into Travel Search with $700 Million Acquisition of ITA

Google has acquired ITA, developer of the airfare search and pricing system QPX that is used by major airlines. The deal is for $700 million in cash and comes after months of rumors about Google buying ITA. Now that it’s a done deal, Google plans to move into the lucrative travel search business and compete with the likes of Bing Travel, Expedia and Kayak.

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