ATT framework

Apple Is Redefining the Digital Advertising Market: Here’s How To Navigate The Changes!

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...
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From Unicorns to Thrift Warriors: How Indian Startups Slash Appraisals in a Battle for Survival

In the wake of the Covid-19 pandemic, Indian companies, particularly the much-celebrated startup unicorns, have found themselves caught in...
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