ATT framework

Apple Is Redefining the Digital Advertising Market: Here’s How To Navigate The Changes!

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...
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India’s Festive Shopping Spree Shatters Records: E-commerce Platforms Rake in ₹1 Lakh Crore in GMV

The festive season in India is more than just lights and sweets; it’s the best time of the year...
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