ASCI

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...
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India smartwatch shipments grew 171% YoY in Q3 2022, making it the largest market in the world

A few days ago we reported that this year India had experienced a remarkable increase in the number of...
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