ASCI

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...
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Latest News

How Agentic AI Is Starting to Fix the Disconnect Between Field and Office in 2026

From miscommunications to missing paperwork, disruptions caused by poor collaboration between field and office teams are a common story...
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