App install fraud

App Install Fraud On the Rise: A Three-Fold Increase In the Last 12 Months!

Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...

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Setting Up A Successful Online Business: Tricks Of The Trade Have Changed In Post-Covid Era

The pandemic has changed all the market equations. Business models that were looking very promising by the beginning of...