Amazon

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

It's December, the air has gone chilly, Christmas lights are up, and Amazon wishlists are being fulfilled like never before. This holiday season, the perfect gift gets ever so much easier to get as smartphones and retail apps are blended...

Mega annual online sale events are about to become new normal. The poster boy of Indian eCommerce Industry Flipkart and other top e-tailers have launched events like Big Billion Day sale. At least, the big three - Flipkart, Amazon India,...

According to Statista by the end of 2015, it is expected that 1.2 billion people worldwide will buy goods and services online. But, in an era of the internet when online shoppers are bombarded with tens of offers and...

Although, Smartphone users in India is growing year by year along with better mobile internet reach, the mobile app-only shopping hasn’t already picked up yet as expected. To understand the concerns of online shoppers regarding mobile app only shopping,...

Amazon.com, Inc. (NASDAQ:AMZN) has unveiled a new advertising platform specifically designed to market mobile apps. The advertising platform will help 10 million mobile app developers worldwide to promote and market their apps to smartphone users. The platform allows developers...

Amazon.com Inc. (NASDAQ:AMZN) has just announced a new business email service that allows the company to move a step further from delivering electronics to email. Named as “WorkMail”, the launch is being seen as a move to undermine Microsoft’s...

The Indian eCommerce industry which grew by 33% last year and saw goods and services worth $3.5 billion exchanging hands, is poised for bigger growth and touch new highs in the coming years as pointed out in a previous...

What started off as a giant platform for books two decades back has now become one of the biggest and most formidable online shopping portals which has the potential of catering to almost all human needs- from the bare...

It’s been just a few months since the launch of this dynamic, different, innovative-new generation smartphone by Amazon.com Inc. (NASDAQ:AMZN) and it has already struggled to sell quite a few number of Fire Phone units. Despite much anticipation and...