advertising

Facebook is all set to push ads into WhatsApp Stories from next year. During the Facebook Marketing Summit, held this week in the Netherlands, the company disclosed that ads would start appearing on WhatsApp Stories from 2020. Olivier Ponteville, the digital...

The revenue loss due to online advertising fraud in 2019 would increase by 20%, and a whopping 185% between 2018 and 2023. The increasing number of internet users worldwide is attracting the eyeballs of brands which are pouring the enormous...

The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video...

The above graph represents the Twitter annual revenue by segment, starting from the fiscal 2011 to 2020. The company has reportedly two segments: advertising services and data licensing and other. In 2019, Twitter advertising revenue reached an all-time high...

When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small & medium businesses are...

You may love it, hate it but can't ignore it! And, no other than Facebook Inc. (NASDAQ:FB) justifies it better. Despite all the hullabaloo, hue and cry against the world's largest social media platform in that led detail clarification by...

The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is estimated that mobile will account for 71% of total digital ad spend in India in...

The above graph represents Facebook revenue by segment - Advertising, and Payments and Other Fees, starting from Q1 2010 to the recently completed quarter. Facebook revenue in Q3 2020 reached an all-time high of $21,470 million, worldwide. A majority of Facebook's...

The Mukesh Ambani led start-up Reliance Jio is keen at striking it rich in extremes of the media and entertainment business. Reliance Jio Infocomm Ltd released a Press Release dated May 17, 2018, titled "Jio Announces Exclusive Partnership with Screenz...

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market...