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Freemium apps have been the prefered choice for majorioty of app developers as they are easy to monetise, attract users and genereate revenue. However, for the last few months the preferences of app developers in terms of their revenue...

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a cool code-name to go with, it is bound to raise eyebrows, and stocks too, as...

The above graph represents the Zynga advertising bookings by quarter, starting from fiscal Q1 2016 to the recently completed quarter. In Q1 2020, the company reported $59.26 million in advertising bookings, representing 13.95% of the total bookings. That's a...

The above graph represents the Zynga advertising revenue vs bookings by quarter, starting from fiscal Q1 2017 to the recently completed quarter. In Q1 2020, the company recorded a notable YoY and QoQ decline in its advertising revenue and...

The above graph represents the Zynga mobile advertising revenue by quarter, starting from fiscal Q1 2017 to the recently completed quarter. Over 98% of the Zynga's total advertising revenue in Q1 2020 generated through mobile devices. The company recorded...

The above graph represents the Zynga advertising revenue by quarter, starting from fiscal Q1 2017 to the recently completed quarter. Only 14.68% of Zynga's global revenue in Q1 2020 generated through advertising services. During the quarter, the company generated...

The above graph represents the Zynga quarterly revenue by segment, starting from fiscal Q1 2011 to the recently completed quarter. Zynga's total revenue in Q1 2020 clocked $403.77 million, worldwide. Interestingly, a whopping 85.3% of that came through online...

The above graph represents Intel advertising expenses by year, starting from fiscal 1993 to the recently completed year. For the last few years, Intel has been constantly cutting its advertising expenses. In fiscal 2019 the company spent...

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation is going...

The above graph represents the Netflix advertising expenses by year, starting from fiscal 2002 to the recently completed year. Netflix's advertising expenses during FY 2019 hit an all-time high of $1,879 million, up from $1,808 million in FY 2018....