advertising

Investment by companies on Internet advertising is growing at exponential rate in last couple of years. With exploding increase in number of internet users, majority of firms are relying on marketing funda of  ''Advertise where your customers are''  and spending greater...

While many developed countries are witnessing slow down in Smartphone growth, global mobile advertising revenue market in 2013 could reach to new heights by beating all projections.  In 2012, global mobile advertising market brought in revenues of $8.9 billion...

Netbiscuits, a software group for adaptive web experiences, published its inaugural People’s Web Report on June 27th. The research was conducted between March and May 2013; this report gives a unique acumen of 5,000 customers’ perceptions about the mobile...

Targeting marketing isn't a bad idea for brands. Last year Facebook had enhanced its promoted posts tool to target only certain group of users and moreover it target countries, so that brands can reach only those users who are relevant to...

Global adoption of mobile video is all time high; Thanks to constant improving network infrastructure and lowering data cost. But are video content publishers able to leverage upon such growth for significant gains? Probably not ! A recent study...

It is very clear that Facebook wants to pull as many mobile users as possible to further more increase its user base. There is another study to prove this strategy. The  analysis is based on 2 million ad clicks and...

The explosive growth in Internet and Mobile segment has charged marketers and advertisers towards digital contents. Consequently, the adoption of Digital Ads are all time high in recent years. In US alone, Online Ad market is expected to surpass...

Digital Content industry is being driven by online advertisements largely and Operating Systems (OS) have got a major influence over advertisement revenue coming from online Ad impressions and clicks; we know it as eCPM and eCPC respectively. Interestingly, besides...

Facebook has just thrown an infographic on internet explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. It’s no surprise to know that Facebook is betting big time over ad...

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media titan is reportedly working on new tool called ‘Ad Targeting’ for ‘Pages’. The upcoming tool...