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Google Inc. (GOOG) And Facebook Inc. (FB) To Control 68% Of Global Mobile Ad Market Worth $31.45 Billion In 2014

Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) are predominantly driving Global mobile ad spending market, which has been witnessing explosive Y-O-Y growth for last few years. In 2013, mobile ad spending increased 105% to $17.96 billion, and is expected to touch $100 billion by 2018. Greater adoption of smartphones, that reached 1 billion shipments in 2013 for the very...

Microsoft Windows 8: A ‘Shocking’ Live Tile Experience [Video]

Microsoft $1 Billion Windows 8 Ad budget is empowering many creative ideas and campaigns - out in last 2 weeks since the official launch of Windows 8 OS. In spite of being under legal fire for “Live Tile” functionality, company is projecting and making best use of it through various promotional campaigns across the globe; probably a sign of...

Microsoft Surface: Pre-Booking Kicks Off With $499; First TV Ad Stands Impressive Enough

Microsoft Surface Tablet is just 10 days away from official launch and various sources have started spilling beans of it. Today, company first revealed the price of its 3 variants and now the first ever TV Ad is rocking the world. Though, the first look of Microsoft Surface makes the tablet quite impressive but what is striking more here...

That’s Why We Have Toilet (And Facebook) Bcoz ‘Toilets Are Just Like Facebook’ ! [Video]

This is really strange stuff ! And, I have no idea what one wants to achieve by this but many 'bugged up' Facebook fans who could have a lot laundry list to justify the presence of this video ad. Are Toilets are really like Facebook or Facebook is like Toilet; a question that this video is throwing exactly on...

Can Twitter Ever Influence Online Ad Revenue Market With Its Presence

Since inception Twitter growth rate has been exponential and has grown beyond marketers’ expectation. Especially, in last one year its revenue as well as registered users base has touched a up-height milestone. Its registered users base has reached 500 million users and  revenue is expected to touch $540 million by 2014.Though Twitter has been rewarded as the “Digital Service of...

Indian Ad Industry To Grow By 9% In 2012: Expected To Reach Rs. 28,013 Crore

Indian advertisement industry has missed the opportunity of incubated marketing trend as its growth percentage rate had shrink to 8 percent in 2011. Earlier, it was predicted that Indian advertisement industry will grow at the rate of 17% in 2011, but due to global meltdown, inflation and weakening rupee against dollar it has settled down only with 8 percent. Recent study reveals...

Industries That Paid Highest CPC To Google Advertisement In 2011

Google recently reported its 2011 total revenue that stood to $37.9 billion. With all our surprise, Google- unimpeded search giant till date – generated 96% of its total revenue in the year 2011 through ads. The ads are the primarily source of income for Google which is constantly performing year-on-year. However, the year 2011 has marked a slight slip down - just...

Smartphone and Tablet Ad Impressions Statistics: Q4 2010 VS Q4 2011 [INFOGRAPHIC]

Advertisements create a huge impact on the consumers regarding the product it is casting. More attractive and catchy the ad, more is the number of viewers attracted to it. Ad’s play an important role in the phones and other gadget sales as well. Smartphone’s ad impression were found to be up 488% in 2011 and for  Tablets up by...

Google India Tanjore Ad: Ancient Art With Modernistic Marketing Act [VIDEO]

Google is no way behind Apple in creative ad marketing. After we saw a horrifying but eye-catching video movie, cum ad, from Apple on Siri, it’s time for Google to do recreate the charm. And, Google has done it superbly by hitting the hearts of Indian people.Google India has released an Ad over the mix of its services and...

Microsoft’s New Windows 7 Commercial Excites People [VIDEO]

Recently, Microsoft has released its new “it’s a great time to be a family” commercial which demonstrates the company’s Windows live video chat - the part of Windows 7 software package. In the video, a relative passes a window 7 laptop among each family member to meet the baby.The similar ad was released by Apple last year and titled...

Ad-World’s New Poster Girl – Saina Nehwal

After winning the Indonesian Open last month, the current world no.2 Saina Nehwal received Rs.25 lakh cash prize from Andhra Pradesh CM K Rosaiah which is so far the biggest amount she has ever received. However, this is going to change soon as ,Saina Nehwal, aged 20, is now poised to earn much more per brand association, as the three spectacular championship wins in quick succession has made her the ad world's new poster girl, displacing tennis star Sania Mirza from the top spot.

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