In today's digital era, advertising is a cornerstone of success for any company. With the exploded adoption of smartphones, mobile internet and broadband over the past decade, companies have significantly increased their ad spending to attract the eyeballs of...
Seems like the revenue juggernaut of Facebook Inc. (NASDAQ: FB) won't be decelerating any sooner, despite the patched scandal-coat it adorns every time! With the recent forecast by eMarketer, digital video advertising in the US is quite above the...
Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...
At the beginning of this year, we discussed about online ad spending in the U.S., which surpassed first time to print ad spending. According to a recent study, the global ad spend reached to $128 billion in Q1 of this...
