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The growing content consumption by the Internet users has paved way for marketing and branding companies to reach millions of prospective customers in a very cost-effective manner. Consequently, internet users are bombarded with digital banner ads the moment we...

Facebook Inc. (NASDAQ:FB), as a company and as a brand has redefined social media in the nouveau digital era. In fact, in a smartphone-centric world, Facebook, owner of the largest social network and two of the most popular messaging...

Advertisements have become an integral part of many online businesses today. Ads act as a fixed source of revenue for almost all the major content driven websites. However, rising security concerns, high volumes of data usage and annoyance caused...