ad age

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with...

Twitter Inc. (NYSE:TWTR) recorded an epic IPO debut due to extra hype built across its potential growth prospective in future. Marketers are somewhat acquainted with micro-blogging site's marketing capabilities, but, very few are courageous enough to risk investing on...

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are...