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59% Marketers On Facebook Inc. (FB) Plan To Increase Their Ad Spend In 2014

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with various paid offerings of networking sites and Facebook Inc. (NASDAQ:FB) is apparently gaining the greatest benefits of all these efforts.In May 2014,...

70% Of Marketers Use Twitter Inc. (TWTR), Only 46% Have Invested On Twitter Ads! [INFOGRAPHIC]

Twitter Inc. (NYSE:TWTR) recorded an epic IPO debut due to extra hype built across its potential growth prospective in future. Marketers are somewhat acquainted with micro-blogging site's marketing capabilities, but, very few are courageous enough to risk investing on its paid products. According to a survey of 953 executives at marketers, agencies and media companies by Ad Age and RBC...

Major Areas of Concern For Social Media Marketers In 2014 – Forecast! [STUDY]

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are being made, which need to be considered while framing strategies for the next quarter. It is vital for marketers to plan smartly...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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