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59% Marketers On Facebook Inc. (FB) Plan To Increase Their Ad Spend In 2014

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with...

70% Of Marketers Use Twitter Inc. (TWTR), Only 46% Have Invested On Twitter Ads! [INFOGRAPHIC]

Twitter Inc. (NYSE:TWTR) recorded an epic IPO debut due to extra hype built across its potential growth prospective in future. Marketers are somewhat acquainted with micro-blogging site's marketing capabilities, but, very few are courageous enough to risk investing on...

Major Areas of Concern For Social Media Marketers In 2014 – Forecast! [STUDY]

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are...

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New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Content Censorship: GOI To Tighten Its Noose Around Big Tech Platforms!

After having gone through an extensive dispute with Twitter over content removal, GOI wants to tighten its noose around all social media...

Amazon’s New Strategy To Crush Walmart: Thinking Out Of The Box

Amazon’s latest move to beat Walmart is sneaky and out of the box. The Bezos-owned e-commerce giant believes $15...

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint? In a rather unfortunate...

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...