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The global smartphone industry is still dealing with the lingering impacts of the COVID-19 pandemic and macroeconomic uncertainties in key markets. These factors have contributed to fluctuations in demand for smartphones across the world. The global smartphone shipments increased...

India’s smartphone market has finally revived in Q4 2023 after five consecutive quarters of either declining or stagnant yearly growth in shipments. The noteworthy 25% YoY growth in smartphone shipments during the fourth quarter was primarily driven by the...

In 2023, the global smartphone industry faced a formidable challenge, with shipments declining consistently in the first three quarters. However, the tide turned in the fourth quarter, coinciding with the holiday season, bringing much-needed relief to smartphone OEMs. According...

After enduring four consecutive quarters of declining shipments, India's smartphone market is now experiencing a gradual resurgence in consumer demand, fueled by the ongoing Festive Season Sale. Approximately over 45 million smartphones were shipped during Q3 2023, with a...

The demand for smartphones worldwide has slowed in the last few quarters, affecting major manufacturers and OEMs. Even India, known for its rapid population growth and insatiable appetite for smartphones, has not been immune to this trend. According to...

The global smartphone industry is going through a tough phase. The second quarter of 2023 marked the 8th consecutive quarter of a year-over-year (YoY) decline in smartphone shipments worldwide. According to the latest report from IDC, global smartphone shipments...

Xiaomi's remarkable journey in the Indian smartphone market, from its grand entrance to becoming the biggest brand, is nothing but a surprising yet aspiring growth story. However, after a successful eight-year run, the company faced multiple setbacks, including poor...

India's smartphone market is facing its most challenging phase yet in 2023, following a dismal performance in H2 2022. The demand for smartphones priced below INR 30,000 has sharply declined in the last nine months. The latest report by...

The year 2022 was proved to be a testing time for the global smartphone industry as all top five companies reported yearly decline in shipments. Surprisingly, the fourth quarter, despite being known as the holiday shopping season, witnessed the...

The demand for smartphones in India continued to decline in Q4 2022, following a 6% YoY drop in shipments in the previous quarter. The trend becomes even more concerning given the holiday season when brands offer jaw-dropping discounts on...