Once upon a time, Nykaa was the Cinderella of India’s stock market - a rare, profitable unicorn in the cutthroat e-commerce and beauty world. When it debuted on the stock market in Oct 2021, it was welcomed with roaring...
In today’s highly competitive Direct-to-Consumer (D2C) landscape, retaining customers and keeping them engaged has become an uphill task for brands in India. The rapidly shrinking attention span time has made the task even more difficult, with studies indicating they...
In India's fastest-growing retail sector, direct-to-consumer (D2C) brands have gained significant traction in the last few years. This shift is driven by evolving consumer behaviour, increasing internet penetration, and a growing preference for personalized shopping experiences. According to a...
