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When A Facebook Inc. (FB) Status Update Costs $80,000: Everything Is Not So Social !

In last few years Facebook Inc. (NASDAQ:FB) has emerged as the parallel-digital-life for 1.22 billion internet users across the globe. Users are extensively exposed by equally treating the network as better-half who must know anything and everything about them....

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...