The amount YouTube paid to creators in India is increasing steadily. On one side the number of creators is increasing, on the other hand, the earning potential of those creators is also rising consistently. In fact, creators are have...

The beginning of 2022 was way beyond the expectations of Mark Zuckerberg. It is the first time in 18 years when daily active users (DAUs) of Facebook declined in any quarter. But it was Wall Street that turned into...

Trust, arguably the currency with the most value. Arguably the most difficult to build. And in today’s world, where social media is one of the primary chutes of information and data carriage, the onus is more on the services to...

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most, is due to the precedent TikTok set when it arrived on the market only to dominate it...

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...

Yesterday, Reddit announced that they have acquired the German origin short-form video social platform Dubsmash. According to the terms of the deal, the TikTok rival will live on as a separate brand and a platform. However, some of their ‘innovate...

TikTok was dealt a bad hand when the Indian Government, following the hostilities at the Ladakh border, moved to ban the app immediately. However, that might not be how TikTok's saga ends with the world's second-largest internet market after...

As usual, a new day and a new action relation to TikTok ban in the US. On Sunday, a federal judge has blocked the scheduled ban on TikTok which was supposed to come into the effect from Sunday evening....

The exploded popularity of TikTok made every possible head turned. However, after TikTok ran into hot water, the race to capture the abandoned market that holds millions of users worldwide has begun. After Facebook and Microsoft, it's time for...

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled growth that stole the limelight; then came the showdown, with the sudden ban on this...