After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...

It's official now; Meta Platforms, Inc. has started looking beyond ad dollars by taking a step closer to a subscription model. The company has made its first move today with the launch of Instagram Subscription. Instagram Subscription service is a...

It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...

In the month of August, when Facebook launched Instagram Reels as an in-app feature, common perception suggested that the social media behemoth did so to eat into Tiktok's market space. However, as always, the CEO Mark Zuckerberg has been thinking...

India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...

Social media is now an integral part of our daily lives. Anyone who uses the internet these days also uses social media. The latest report by Comscore reveals that a whopping 97% of all Internet users in India accessed...

The amount YouTube paid to creators in India is increasing steadily. On one side the number of creators is increasing, on the other hand, the earning potential of those creators is also rising consistently. In fact, creators are have...

The beginning of 2022 was way beyond the expectations of Mark Zuckerberg. It is the first time in 18 years when daily active users (DAUs) of Facebook declined in any quarter. But it was Wall Street that turned into...

Trust, arguably the currency with the most value. Arguably the most difficult to build. And in today’s world, where social media is one of the primary chutes of information and data carriage, the onus is more on the services to...

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most, is due to the precedent TikTok set when it arrived on the market only to dominate it...