When YouTube burst onto the scene in 2005, no one could have predicted the whirlwind it would create. Long-form videos became the kings of online content, captivating audiences with their lengthy narratives. However, as technology advanced and internet speeds...

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...

Imagine a world where your advertising campaigns are not just seen but experienced, your products are showcased like masterpieces, and your customers can effortlessly journey through your offerings with a mere swipe. Meta's latest game-changing Reels ad features are...

Unleashing a wave of excitement, Meta Platforms, Inc (NASDAQ: META) has opened the waiting list for Meta Verified to all Indian users. This means that any individual in India who meets the necessary criteria and has an Instagram or...

It's official now; Meta Platforms, Inc. has started looking beyond ad dollars by taking a step closer to a subscription model. The company has made its first move today with the launch of Instagram Subscription. Instagram Subscription service is a...

It's been more than a year since the most popular short-video app TikTok was banned in India. Surprisingly, within a month or two, TikTok lost all its 200 million Indian users to some emerging homegrown alternatives such as Mitron,...

In the month of August, when Facebook launched Instagram Reels as an in-app feature, common perception suggested that the social media behemoth did so to eat into Tiktok's market space. However, as always, the CEO Mark Zuckerberg has been thinking...

The ban on TikTok in India gave birth to many short-video sharing platforms, with ShareChat and Moj emerging as the nation's favourites. Mohalla Tech, the parent company of ShareChat and Moj, recently disclosed its financial performance for the fiscal...

India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...

Social media is now an integral part of our daily lives. Anyone who uses the internet these days also uses social media. The latest report by Comscore reveals that a whopping 97% of all Internet users in India accessed...