Dazeinfo Amazing Insights of I.T. 2017-02-24T16:38:06Z https://dazeinfo.com/feed/atom/ WordPress Nadia Fernandes http://www.dazeinfo.com <![CDATA[Twitter Video Ads Between 31 – 60 Seconds In Length Seize Greater ROI [STUDY]]]> https://dazeinfo.com/?p=75644 2017-02-24T12:10:45Z 2017-02-24T10:56:58Z The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter Inc. (NYSE:TWTR) was able to effectively reduce costs across several metrics and improve Direct Response products […]]]>

The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter Inc. (NYSE:TWTR) was able to effectively reduce costs across several metrics and improve Direct Response products by switching to a different video strategy – One with a new conversion objective for effective campaign spending.

Twitter’s video ads performance has been well summarised in Kinetic Social’s Social Trends Report for the fourth quarter of 2016. Video ad length is something that had been addressed several times over the year in 2016. It’s been identified as a key metric to ensure the success of any video ad, be it engagement, brand recall or lead generation.

With both Facebook and Twitter actively seeking to engage its audiences more with videos of shorter duration, video ads have also been critically scrutinised for length. This is clearly reflecting from the Kinetic’s video view completion data as well.

The Performance of Twitter Video Ads

The increased campaign spending by Twitter on its Video View objective among Kinetic clients has boosted overall engagement considerably. The trend clearly highlights that videos between 31- 60 seconds in length are the most effective. However, when it comes to measuring most popular videos based on completion rate, 60 seconds of the video ads the more likely to be viewed by users in full.

  • There is an evident push across all platforms, towards video content, with Twitter’s video initiatives showing the most performance improvements and higher engagement results.
  • Twitter’s video initiatives also show the capacity for videos to generate more efficient ad spending.

But the other side of the coin illustrates a different scenario altogether when it comes to evaluating the success of video ads based on completion rate. Another study, conducted by Twitter recently, indicated that the shorter video ads of 15 seconds or less on Twitter are indeed more memorable than longer video ads. However, the findings of the study also emphasised on the same fact that brand videos performed much better over Twitter than over other platforms.

Twitter Advertising: Brands Must Rejoice

Twitter witnessed considerable improvements, with the overall ad costs dropping significantly in the last one year.

  • A comparison made within the four quarters for 2016 for Video View campaigns shows that the eCPV (Effective Cost Per View) dropped to $0.04 in Q4, from close to $0.07 in Q3. The eCPV is effectively down by 60% if we compare it with the fourth quarter of 2015, which was at $0.11.
  • The eCPE (Effective Cost Per Engagement) also declined significantly year-over-year as well as quarter-over-quarter. While the eCPE for Twitter’s Engagement campaigns was as high as $0.27 during the fourth quarter of 2015, it dropped to $0.09 in the fourth quarter of 2016 – 66% drop within just 12 months.
  • With regard to Twitter’s website click campaigns, the eCPC (effective Cost per Click) also saw a huge drop from $2.54 in Q4 2015 to $.60 in Q4 2016.

Twitter Advertising Cost Q4 2016

This consistent decline in eCPE, eCPV, and eCPC is of benefit to Twitter as well as advertisers on Twitter’s platform. As the advertising cost on the platform is reducing, more and advertisers and brands will apparently start budgeting Twitter for their upcoming campaigns. While Twitter already has an edge in terms of users demographic and behaviour over its peers, lowering advertising cost will help Twitter to provide a greater ROI to brands and advertisers. Just to put things in perspective, the average eCPC on Facebook is $0.56 in Q4 2016.

Twitter for Business

The online news and social networking service has been assisting brands in generating more revenues for a while now. The importance it places on customer service experience has made it a preference. Customers prefer Twitter because they would like quicker solutions to their problems. The fast response aspect has been a source of larger revenues for Twitter. Additionally, Twitter also launched three customer service tools that it rolled out to companies during the second half of 2016. This feature included additional support, a bigger Direct Message button, and assistance provided for companies to become more responsive to their customers.

A case in point could be how Twitter was able to tailor its audiences and their interests, and with the help of keyword targeting, was able to connect a video game company with its gaming and soccer fans. This campaign spanned across 24 countries and was active for about six months. The primary objective of the entire campaign for the video game company was to use video content to increase brand awareness, while also increasing sales. The campaign was able to not only meet its Video View Rate goals but was able to remain below the CPV target (Cost per View).

Takeaways for Brands and Advertisers

By combining all the major findings of various reports on Twitter video ads, there are few key takeaways for every brand advertisers:

  • Video ads created for Twitter by brands must be 31 – 60 seconds in length to ensure the overall success of the campaign.
  • For different objectives the length of video ads must differ; for a brand/product recall campaigns, video ads must not be longer than 15 seconds. However, video campaigns, designed for generating leads or sales, perform best if ads are between 31 – 60 seconds in length.
  • As the average eCPC on Twitter has been declining and has reached to the level of Facebook, for B2B campaigns brands must spend their advertising dollars more on Twitter.
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Nadia Fernandes http://www.dazeinfo.com <![CDATA[E-commerce Sales In the US Grow 15.6% in 2016, Accounts for 11.7% of The Total Retail Sales [REPORT]]]> https://dazeinfo.com/?p=75621 2017-02-24T07:10:59Z 2017-02-23T14:03:48Z The U.S. Department of Commerce has recently released a report that highlights the flourishing e-commerce scenario in the U.S. According to the report, e-commerce industry in the US accounted for 11.7% of the total retail sales for the year 2016, grew 15.6% year over year. The total retail sales in the US for 2016 is estimated […]]]>

The U.S. Department of Commerce has recently released a report that highlights the flourishing e-commerce scenario in the U.S. According to the report, e-commerce industry in the US accounted for 11.7% of the total retail sales for the year 2016, grew 15.6% year over year.

The total retail sales in the US for 2016 is estimated to be at $4,832.7 billion. The online sales accounted for 8.1% of the total retail sales in the US, bringing in $394.9 billion in revenue. The share of commerce sales in the US went up by 0.8% point from 7.3% in 2015.

The retail sales in the US also clocked the highest growth, 1.9%, in Q4 2016 during the whole year. Interestingly, the quarterly growth of e-commerce in the US remains disappointing.

Over the last three years, the retail e-commerce industry in the U.S. has been growing slowly, but steadily. The growth for 2016 has been recorded as the highest rate of growth since 2013 when online sales grew at about 16.5% over the year 2012.

Citing the Report by the U.S. Department of Commerce, the total retail sales for the year 2016 increased about 2.9% from the year 2015. However, these figures including the sales of products people don’t buy online, generally. Products like Fuel and Automobiles are sold and bought by people offline only, albeit the payment mode may be digital. Therefore to understand the exact contribution and growing scenario of e-commerce in the US, it’s recommended to fish out the sales of those products. Factoring those items out, as well as the sales in bars, the figure of total retail sales in the US in 2016 goes down to $3375 billion. In the wake of this new sales figure of retail sales, the share of e-commerce sales in the US swells to 11.7% from 8.1%.

The E-Commerce scenario in the U.S.

E-commerce has been a promising avenue for sales revenues in the U.S. since a decade now, characterised by constant growth. Retail e-commerce sales are anticipated to grow at a heightened pace in the foreseeable future, from US$396.7 billion in 2016 to about $684 billion by the year 2020.

Amazon, Wal-Mart, Apple, Staples, Macy’s, The Home Depot, and Best Buy of the top performing retail e-commerce companies in the U.S. Amazon.com Inc. continues to remain the e-commerce behemoth in the United States, with a bulk of e-commerce revenues coming its way. The total value of online transactions from U.S. consumers on Amazon.com reached $147 billion in the year 2016. In fact, this value is reportedly 31.3% higher than when compared to $112 billion for the year 2015.

To put this in better perspective, Amazon.com’s e-commerce sales revenue makes up about 65.9% of $51.9 billion growth in U.S. online retail for the year 2016. That’s about 27.4% of the $127.6 billion increase in the total retail U.S. market.

Amazon’s 2016 growth was attributed to the growth in sales of electronics, home, and apparel categories. Electronics alone contributed an estimated 18% of the company’s total 2016 e-commerce sales. Other factors that play a contributing role in Amazon’s continued growth in sales is high customer loyalty and brand awareness.

Meanwhile, the second-largest e-commerce retailer in the U.S., Walmart, reported a growth of about 29% in e-commerce sales in the U.S. for its fourth quarter, 2016.

An interesting trend to make note of when looking at the U.S. e-commerce share of total retail sales by quarter is that Q4 makes up the largest slice of the annual sales each year. This annual quarterly increase in sales could be attributed to the holiday season, with Halloween, Black Friday, and Christmas sales taking up much of the quarter’s sales revenues.

The rising trend of mobile shopping is also a significant contributing factor to the steadily rising e-commerce sales in the U.S. In 2016, it has been estimated that about 136 million users have made at least one purchase via web browsers or mobile apps on their mobile devices. Further, the number of mobile buyers in the U.S. is projected to reach about 168.9 million by the year 2019.

Mobile sales alone reportedly accounted for about 29% of the total digital commerce spending. Further, the retail revenue from mobile in the U.S. is expected to rise from 115.9 billion USD in 2016, to 335.8 billion USD by the year 2020.

The U.S. e-commerce sales projections for the coming few years shows a steady growth rate. Online sales are projected to surpass 485 billion USD by the year 2021, with a sizeable portion of this revenue coming from apparel and accessory sales alone.

Setting the growing retail revenues from mobile purchases aside, consumer internet research and an increasingly affluent customer-base are factors that will positively affect online retail sales in the coming years.

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Nadia Fernandes http://www.dazeinfo.com <![CDATA[10 Lakh People Win Rs.153 Cr For Making Digital Payments In India]]> https://dazeinfo.com/?p=75611 2017-02-23T07:40:13Z 2017-02-22T09:21:25Z The Indian Government-backed Niti Aayog has rewarded about 10 lakh people in India with over Rs. 153.5 crore for using digital transactions. The government initiative to popularise digital transactions across India, active for nearly two months now, has reportedly been very successful. On December 25, last year, Niti Aayog, with the goal of making digital […]]]>

The Indian Government-backed Niti Aayog has rewarded about 10 lakh people in India with over Rs. 153.5 crore for using digital transactions.

The government initiative to popularise digital transactions across India, active for nearly two months now, has reportedly been very successful. On December 25, last year, Niti Aayog, with the goal of making digital payments a mass movement, had launched two schemes – Lucky Grahak Yojana (LGY), and Digi-Dhan Vyapar Yojana (DVY). While Lucky Grahak Yojana is a scheme available to consumers, the Digi-Dhan Vyapar Yojana is available specifically to merchants, with the aim of incentivizing them, and of course, promoting digital transactions.

It has been about 100 days since the ban on old currency notes rocked India. With aggressive initiatives taken by the government to turn India cashless, it is good news to note that a majority of consumers are in fact approaching the concept of digital payment positively.

Of the 9.8 lakh winners under the two schemes, there are more than 9.2 lakh consumers, and about 56,000 merchants. Territory-wise, it seems that the states of Maharashtra, Tamil Nadu, Uttar Pradesh, Andhra Pradesh and Delhi are more accepting of digital transactions, with these states having the most winners under the two schemes. Further, both male and female participation was seen across all regions that participated actively.

Interestingly, there is a lot of diversity with regards to socio-economic background among the participants under the schemes, ranging from farmers to students and retired people. There is also diversity evident in the age of participants, from 15 to 66 years of age, which clearly challenges the pre-existing notion that the more elderly population would find it harder to embrace newer digital technology.

Other Initiatives

There have been several initiatives taken up by the government with regard to transiting into a cashless economy. The Digital India programme, which is a flagship programme by the Indian government, operates with a vision of transforming India into a knowledge-driven economy, empowered digitally. Under this programme, several new digital payment methods have now been provided to consumers and merchants. Further, government-backed payment initiatives such as the BHIM app, BharatQR code, and the Unified Payments Interface(UPI) have been enabling hassle-free digital transactions in addition to the existing modes such as internet banking or Immediate Payments Services (IMPS).

Despite the reported slack growth in digital payments, the future for digital transactions and a digitally empowered India looks promising. Not only are there more payment options being offered to the public, but India’s smartphone market also shows a lot of promise with its rapid growth prospects. The Indian smartphone production is anticipated to double, to about 200 million handsets this very year.

Future of Digital Payments in India

The Indian government has, undoubtedly, been aggressively rallying for its cause – the macroeconomic shift towards a digitally enabled economy. However, despite the commendable efforts, the immediate challenge for the government concerning the cashless drive, is the cash that keeps coming back into the system. Sustainability of the shift to digital transactions should be of highest priority. Another pressing issue that the government needs to address urgently is the behavioural and cultural change that the nation is enduring on a massive scale.

While cashback initiatives such as the NITI Aayog-powered schemes are an excellent way to get more and more people to join the digital payments bandwagon, it is critical to remember that India predominantly is a culture that believes in cash transactions. And with over 97% of the nation still relying heavily on hard cash-backed transactions, the road to a digitally-empowered economy is a long, winding one. On the one hand, we see that more and more people are slowly transiting towards digital payments, on the contrary, however, are the large masses of the nation, that are still the focus of inclusive banking. The important question that needs answering is: Is India, a cash-dependent economy, truly ready for the digital revolution?

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Nadia Fernandes http://www.dazeinfo.com <![CDATA[Apple Has Bought This Israeli Startup to Reinvent the Way We Unlock iPhone]]> https://dazeinfo.com/?p=75597 2017-02-22T09:59:15Z 2017-02-21T05:13:06Z Passwords may soon be a thing of the past, going by Apple’s latest acquisition of an Israeli-based startup that builds facial recognition technology. Realface is a technology startup founded in 2014, that employs just about 10 people, and has been building facial recognition technology. Apple Inc. (NASDAQ:AAPL) reportedly paid “several million dollars” to buy this […]]]>

Passwords may soon be a thing of the past, going by Apple’s latest acquisition of an Israeli-based startup that builds facial recognition technology.

Realface is a technology startup founded in 2014, that employs just about 10 people, and has been building facial recognition technology. Apple Inc. (NASDAQ:AAPL) reportedly paid “several million dollars” to buy this startup, putting Apple fans in a frenzy. Remember those rumours from the not so distant past regarding the soon-to-be-launched iPhone 8? Well, this latest acquisition only fuels those rumours even further. If our guesses are right, Apple may go ahead and replace passwords with selfies using this facial recognition technology.

Realface’s facial recognition technology works by offering the user a smart biometric login feature. Using this feature, users would no longer need to feed in a password to access their mobile devices or PCs.

Facial recognition technology was so far typically deployed in security systems. However, ever since talk about Apple’s next iPhone surfaced, there has been significant chatter about Apple venturing into facial recognition for its devices. CEO Tim Cook has, over the past year or so, also been dropping hints regarding Apple’s investing significant time and money on radical new technology such as Augmented Reality and 3D sensing. With facial recognition technology now in its basket, this feature may indeed soon become a reality with the upcoming iPhone.

There have been mixed opinions with regard to how safe facial recognition technology is when given that hackers have in the past been able to unlock devices using photos from Facebook. If Apple does, in fact, dump passwords and incorporate a selfie-enabled unlocking feature on its phones, security is an issue that will surely be brought up. Will Apple be able to reinvent facial recognition technology for its devices using 3D sensing? We’ll have to wait for an iPhone news update to find out.

Apple has quite evidently been on an Artificial Intelligence and Facial Recognition buying spree since late 2015. In fact, if you look at Apple’s acquisitions of companies over the course of 2016, five out of the nine acquisitions made were in innovative new technologies, spanning Augmented Reality, Machine Learning, and Facial Recognition. Add the latest acquisition of Realface to that list, and you are left wondering if the rumours may be true after all.

The bigger question that needs answering at this point, however, is What do all these tech-acquisitions mean for Apple?

Apple has, for long, been considered one of the more innovative of the smartphone companies. A very recent report published by CyberMedia Research (CMR) cites technological innovations, cutting-edge design, and branding as the key factors that set the premium smartphone brands such as Apple, Samsung, and HTC apart from the competition. While Samsung fared higher in terms of brand recall at 97% of respondents, Apple was ranked as highly innovative (78%) with good design and looks (76%), and high dependability (72%).

Apple’s remaining innovative has a lot to do with not just in-house talent and an innovative culture, but with its ability to forecast technological growth for smartphones, and in making the right strategic decisions in this regard. While we are yet to find out how all these acquired innovative startups help paint Apple’s big masterpiece, there is no doubt that the company is heading in the direction of massive technological innovation. Meanwhile, however, the wait is proving to be quite a tease.

The Future for Smartphone technology

It may not be an exact science to predicting what the future holds- not even the near future. But considering the trend that technological growth is taking, some of the more obvious tells of the future in smartphone technology are very hard to ignore.

The future in smartphone technology is supposedly going to be sexier and smarter than we could imagine. Here are some of the predictions that really stand out-

Bezel-free Display

One of the rumours associated with the upcoming iPhone is that the phone will be radically redesigned to have no bezel (border). iPhone aside, other smartphone brands such as LG and Xiaomi are considering border-less devices too. People want bigger screens, and the next step to making bigger screens, apart from a larger phone itself, is to go bezel-free.

Bots

This isn’t upcoming technology. We’ve already got bots all over the place, be it personal assistants of interactive chat-bots. The future for smartphones, however, could be a sizeable investment in AI and AI-powered personal assistants. There is huge scope for AI and machine learning put together to create bots that could essentially run our lives for us.

Design

Customers never overlooked design. But what we are looking at, going by trends in the smartphone industry, is a much harder focus on the design aspect. With the new iPhone rumoured to have a stunning AMOLED display, and LG patenting its wrap-around screen design, there is no doubt at all that the design aspect is going to play a more prominent role for smartphones in the foreseeable future.

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Neeraj M http://dazeinfo.com <![CDATA[Why Is Warren Buffett Buying Apple After Lifelong Aversion to Technology?]]> https://dazeinfo.com/?p=75561 2017-02-20T14:27:05Z 2017-02-20T14:27:05Z In May 2016, after nearly a lifelong aversion to technology stocks, Warren Buffett invested $1 billion in Apple Inc. (NASDAQ:AAPL). It was his very first investment in technology space. The development attracted the eyeballs of many as the Oracle of Omaha is being followed by almost every firm and individual interested in finance management or financial […]]]>

In May 2016, after nearly a lifelong aversion to technology stocks, Warren Buffett invested $1 billion in Apple Inc. (NASDAQ:AAPL). It was his very first investment in technology space. The development attracted the eyeballs of many as the Oracle of Omaha is being followed by almost every firm and individual interested in finance management or financial investment. It was not immediately clear why Warren was so keen to cook an Apple Buffett then, after almost eight months his another major move has probably answered what is Warren up to eventually.

Warren Buffett is buying Apple

Yes, and we mean it. Recently Warren’s Berkshire Hathway has made a humongous investment in Apple to become the fifth largest investor in the company. The latest move by Warre Buffett must be applauded as the man in his 80’s is wanting to be re-tested for his skills at the time when the dynamics of business are going through a major transformation worldwide.

So, what is Warren Buffett is up to?

If you are the one who follows Buffett’s investments closely, you may agree to the fact that Buffett doesn’t excite about the low-hanging fruits. He always loves to pay a fair price for a business that has a great challenge to replicate. Buffett’s investment strategy has been very clean and clear; get hold of a business that offers a profit margin with a defensible business model. And, Apple offers both of these!

In mobile device business – both smartphone and tablet – Apple is the only company that acquires a customer in a true sense. When a person buys an iPhone, he gets locked into the Apple ecosystem, because of the very nature of business. Almost every service, be it App Store, iCloud, iMail, Safari or anything else, Apple has got offerings in every section a mobile user want to explore.

No wonder iPhone garnered 92% of the smartphone industry profit, in terms of hardware, in Q4 2016. Despite the fact that many copy-cats tried to leverage on Apple’s product designs, Apple’s revenue and profit from selling devices have been increasing with each passing year. It’s clearly evident that Apple is ruling the mobile hardware business with almost no competition.

Now, combine Apple’s success story of hardware business with Services. Apple’s services business is growing with nearly 21% year over year growth, to $24 billion in 2016. To put things in perspective, McDonald clocked whole year revenue was $24.6 billion in 2016; it means Apple’s one of the revenue arm is as big as world’s largest fast food chain on earth.

Interestingly, Apple’s stocks seem more promising than McDonald’s, considering the fact that later one face immense competition from the likes of TacoBell and KFC, every year. Once in it, most of the Apple users prefer to stick with the ecosystem and contribute to the company’s growing revenue. On the other hand, even the loyal customers of McDonald keep jumping off the shift in the wake of discounts, services and change of taste buds offered by competitors.

It’s clearly evident that Apple’s status in the stock market is like a magnet, something that Microsoft had in 90’s and Google and Facebook are enjoying today. The growth and poll position of Apple in the market is quite rare, something that Warren Buffett is wary of. No wonder, Apple may be the first tech company to touch a valuation of $1 trillion – much before Facebook or Google achieve the same milestone.

Warren Buffett’s move to join the tech industry is an amazing development and unfold many more interesting developments in the near future. Buffett, along with his advisor for a decade, Charlie Munger, may end up rewriting the investment rules, after the decades of shying away from technology stocks.

We would love you with a thought of Buffett, which may help you read the mind of Oracle of Omaha.

I won’t dwell on other glamorous businesses that dramatically changed our lives but concurrently failed to deliver rewards to U.S. investors: the manufacture of radios and televisions, for example. But I will draw a lesson from these businesses: The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.

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Nadia Fernandes http://www.dazeinfo.com <![CDATA[Could Facebook’s New TV App Recreate Its Internet Magic Over TV]]> https://dazeinfo.com/?p=75568 2017-02-21T11:49:51Z 2017-02-18T14:59:14Z Facebook’s recent announcement regarding a soon to be launched TV app is making the news. Dan Rose, VP of Partnerships – Facebook Inc. (NASDAQ:FB), made an important announcement on Tuesday, 14 February 2017. In his announcement, he talked about how people would soon be able to save Facebook videos for later, and then watch them on their TVs […]]]>

Facebook’s recent announcement regarding a soon to be launched TV app is making the news. Dan Rose, VP of Partnerships – Facebook Inc. (NASDAQ:FB), made an important announcement on Tuesday, 14 February 2017. In his announcement, he talked about how people would soon be able to save Facebook videos for later, and then watch them on their TVs when free.

The new app, which will be launched by Facebook, will be a video app for Apple TV, Samsung Smart TVs, and for Amazon Fire TV. Using the app, users will be able to stream videos on their televisions. Video content would include saved videos, Facebook’s recommended videos, top videos, live videos, and videos shared by friends or pages.

Why is Facebook Targeting Television?

Video content had been the most sought-after phenomena off-late, by marketers and audiences alike. In fact, Facebook hasn’t been the only platform that has been foraying into newer arenas such as video advertising and embedded videos in news feeds. A recent study by Twitter showed that video content on its platform was performing remarkably well and efficiently drove brand’s success. Meanwhile, Facebook advertising, which has been setting new trends in the video advertising space, has noticed major shifts in video consumption patterns by its audiences. One of the major trends Facebook has been able to determine that effectiveness of video content was directly linked to the length of the video. According to a recent report by Kinetic Social, on Facebook, 30-60 seconds long ads have the highest completion rate and ads which are less than 30 seconds has the lowest completion rate.

But then again, YouTube has been the absolute King of video content for years now. The media giant has over a billion users and generates close to 5 billion videos views every day.

Facebook’s move to TV is just another way to reach out to its global audiences who are keen on video content.

During the company’s fourth-quarter earnings call, CEO Mark Zuckerberg spoke of a vision he had for Facebook. He portrayed Facebook as the platform users would go to when they want to watch videos or want to stay up to date with what’s going on with their favourite show. It appears that Facebook is indeed serious about its decisions to now foray into the media industry as a strong contender against the likes of Netflix and YouTube. The company has also established partnerships with professional content creators and is looking into creating licensed content and longer videos in efforts to create more TV-styled content.

The move to television will also mean that Facebook can now make more advertisement money over television. Facebook has been tinkering around with video content for a while now but is yet to figure out a way to make significant revenues off its video content. This TV app may bring the company steps closer to being able to realise revenues off its videos advertisements.

More important, however, are the implications that this move has for Facebook’s further penetration of developing nations. With the more developed markets such as the United States and Europe having reached saturation for Facebook’s social media, the likes of rapidly developing economies like that of India is promising.

Growing Asian, Mid-Eastern, and African economies are characterised by a rapidly growing demand for high-speed data at affordable prices. Further, the slowly rising household incomes and higher standards of living are giving rise to rapid technological advancements in these economies. While Facebook may continue to reach out to these masses through social media, the shifting trends towards video consumption open up massive opportunities for the company; and hence the strategic decision to take video content and television to the next level.

How Does this Move Change the Dynamics of Internet Video Content Consumption?

It seems as if Facebook would like to eventually compete head-to-head with the likes of YouTube and traditional TV. It has also been extensively promoting its Facebook Live feature among users, which allows them to live stream events.

There is also talk about episodic content, with which Facebook intends to have its audiences keep coming back for more. By partnering with professional content creators and paying them for exclusive premium video content, Facebook seems to be on the verge of creating a new video consumption trend altogether.

The new app will by dedicated to just video content. Using the app, users will be able to access videos from their friends, the pages they follow, or live content from anywhere around the world, across different platforms such as their phones, tablets, or their televisions. The recommended videos feature will, of course, enhance the whole viewing experience, providing audiences with a highly personalised video feed over time.

This TV app only goes on to confirm that video is indeed at the very heart of Facebook’s new strategy. Not only is Facebook trying to stay one step ahead in terms of predicting its audiences and their digital content preferences, but it is also making strides in catching up with a rapidly changing digital landscape.

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Aarzu Khan <![CDATA[How Cloud Solutions Make Lean Startups Even More Possible]]> https://dazeinfo.com/?p=75564 2017-02-17T13:43:09Z 2017-02-17T13:43:09Z Whether you’re ready for a change or not, cloud computing is changing the face of IT. Cloud computing, a method of delivering computing as a service, has shaped the way we run businesses today and made it easier to run lean operations. Long gone are the days of convoluted IT infrastructural processes and lengthy deployments. […]]]>

Whether you’re ready for a change or not, cloud computing is changing the face of IT. Cloud computing, a method of delivering computing as a service, has shaped the way we run businesses today and made it easier to run lean operations. Long gone are the days of convoluted IT infrastructural processes and lengthy deployments.

For entrepreneurs who want to save costs and reduce risk, cloud solutions are often the best way to go. Cloud solutions are already everywhere: companies like Flickr, DropBox, Google Drive, FedEx, Adobe, and Cisco offer widely-used cloud software. Analysts predict the future of cloud computing will comprise a $127 billion market by 2018.

To make the best out of integrating cloud computing into your business practice, it’s helpful to understand exactly how this revolutionized technology is shaping global technology and how it can help you.

Scalable Solutions

Cloud solutions are highly scalable, largely because they employ as “pay as you grow” process allowing you to build onto the system as the business expands. Cloud computing makes it possible to quickly react to the needs of your business, which is much more difficult to do when operating the same resources locally. Additionally, it’s also easier to manage those resources, because, for example, businesses no longer has to focus on the amount physical server they have, and can instead focus on the management of those virtual resources.

Project Management Software

Many well-known project management software applications, like Asana, Basecamp, and JIRA are cloud-based. This cloud software is the area of cloud computing called “software as a service” (SaaS). These project management tools allow startups to effectively manage projects by providing a platform for task management, project outlines, storyboards, and collaboration. Because they are cloud solutions, team members can access the software in any web browser and in many cases, mobile apps. This is especially useful when managing remote teams, particularly in design and development. Startups will often outsource work to vendors for a fraction of the cost (versus hiring in-house resources) and use these applications to keep duties and progress housed in one area, and take control of risk management and scope. Project management software has dramatically changed the way businesses run and keep track of progress, though this is only a small piece of the pie. Other web-accessible software programs, like Salesforce, offer powerful tools for business management, too.

Seamless Communication

Proper client communication is essential to run a successful business. Even when projects are successful, if the client was kept in the dark throughout the working process, the experience likely won’t be as memorable for them and they won’t recommend or work with you again. Though communication is a core area of business management, it’s more critical in some industries than others. For example, the legal industry requires constant communication between the firm and its clients. This is why entrepreneurs seeking the best phone system for law firms tend to go the cloud-based route. Hosted VoIP services come equipped with a slew of features and don’t require excess hardware or complex installation and updates. VoIP phone systems allow easier management out-of-state and out-of-country communication, without sky-high billing. Lastly, they make it simple to work remotely and on the go via various devices.

Better Hosting Flexibility

In general, cloud computing networks can be either public, private, or both — this alone provides great flexibility for business owners. In the past, businesses were forced to lock into lengthy contracts with legacy hosting services. The cloud computing solutions of today offer much greater flexibility because they are usage-based. This is perfect for businesses that experience fluctuations in sales depending on the season or during promotional periods. This is because, with cloud hosting, the business has access to multiple servers. If any of those servers becomes overwhelmed, it’s switched to another server.

Without the right resources, a server crash could occur and cause the website to go down until a resolution is found. This could result in a huge loss for the business. According to a survey conducted by CA Technologies, small business lose on average $55,000 per year due to IT failures, while mid-size businesses lose $91,000 and large companies lose over $1 million. Many businesses fail to comprehend the true cost of downtime and have difficulty conceptualizing exactly how much money was lost. Cloud computing offers the proper solutions to prevent this, as well as the security to sustain it.

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Nadia Fernandes http://www.dazeinfo.com <![CDATA[Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]]]> https://dazeinfo.com/?p=75545 2017-02-17T11:53:27Z 2017-02-17T08:27:03Z Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob’s The State of Mobile Ad Fraud, 2016 report, which is released recently, the three countries that are most targeted by mobile ad fraudsters, for both Android and iOS, […]]]>

Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device.

According to ClicksMob’s The State of Mobile Ad Fraud, 2016 report, which is released recently, the three countries that are most targeted by mobile ad fraudsters, for both Android and iOS, are Japan, Singapore, and the United States. Japan led the lists, with 12% of total detected fraudulent activity reported on Android, and 11% of the total detected fraudulent activity for iOS devices. The data that was compiled based on the country of download shows that aside from Japan, Singapore, and the U.S., Malaysia and the United Kingdom were also highly susceptible to Android device-related frauds, while for iOS devices, it was Saudi Arabia and Australia.

“The State of Mobile Ad Fraud” report for 2016 by ClicksMob highlights the following other trends in mobile ad frauds-

  • Weekends (Friday, Saturday and Sunday) were the most targeted days for fraudulent advertising, with Friday being the day with the most hits, at 18% of total attempts. In comparison, Mondays and Tuesdays drew in between 12% to 14% per day of total ad fraud attempts that occurred on a weekly basis.
  • Gaming apps are the most targeted, followed by Lifestyle, Shopping, Travel, and Sports. Gaming accounted for 39% of the attempted fraudulent traffic, while the runner-up Lifestyle accounted for 18% of all detected fraud attempts.
  • Overall, trends suggest that fraudsters prefer leisure apps, given that Gaming apps and Lifestyle together made up close to 60% of the attempted fraudulent activity.

Mobile ad frauds haven’t made a significant enough impact in India, but the nation’s rapidly growing smartphone base indicate that it’s just a matter of time before we start seeing a lot more mobile ad frauds in India as well.

As per current findings in the report, India was found to be at moderate levels in terms of mobile-related ad fraud risk, specifically for Android. This is understandable, given that Android heavily dominates India’s smartphone user base. For the second quarter of 2016, Android reportedly captured 97% share of the Indian smartphone market, while in contrast, Apple’s iOS share of the market in India fell further down to a meager 2% for the same period.

As per the ClicksMob report, Japan’s mobile app users are high value, which is what makes them most likely to be targeted by fraudsters. However, high value and high payout aside, there does also appear to be a unique device-related trend that is making certain geographies more susceptible to mobile frauds than others. Take, for example, the case of Saudi Arabia, which has not only a high-value customer base but also a significant number of iOS users.

Findings in ClicksMob’s report indicate that iOS devices are 50% more likely to be hit by fraudulent ad traffic than Android. The higher risk was accredited to the higher payouts that iOS provided over Android. This is, however, contrary to the conventional wisdom that Android’s open source operating system made it more vulnerable to being wrongly exploited.

mobile Ad fraud by OS

Meanwhile, China is witnessing a unique mobile ad fraud problem, setting it aside from the rest of the globe. Going by findings of AdMaster, a leading Chinese Marketing insights firm, China is regularly witnessing fraud rates of close to 40%, negatively affecting US$27 billion digital advertising industry significantly.

The Global Ad Fraud Scenario

Ad fraud has now been likened to the drug trade, in terms of size and scale of crimes. A report by the World Federation of Advertisers (WFA), claims that ad fraud has turned into a major source of income for organized crime, and comes second only to the global drug trade. For every $3 spent on digital ads and online advertisements, digital ad frauds reportedly take $1. For the year 2016 alone, online advertisers were estimated to have lost about $7.2 billion because of ad frauds.

It is shocking to note that over 56% of the overall online traffic is accounted for not by humans, but by bots. It is even more alarming that 25% of the publishers over digital spaces have absolutely no way of detecting whether or not their traffic is originated by humans. While a majority of loss associated with ad frauds is still happening over desktops, the growth of smartphones is bringing along with it the associated risks, of which ad fraud is a major one.

The rapid shift to more digital formats in advertising, while highly beneficial and profitable for brands and marketers, also comes as a gainful arena for fraudsters. Online advertisers have reportedly lost about US$7.2 billion to fraudulent viewing and automated computer programs that mimic human behavior. The WFA has issued guidelines assisting marketers and brands to reduce their risk and exposure to ad frauds. These guidelines identify people, technology, education and communication, standards, and governance, that are areas to focus on more and make necessary changes, to reduce ad fraud risks, for brands in particular.

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Neeraj M http://dazeinfo.com <![CDATA[The Disappointing Growth of Delivery Drone Market By 2020 [REPORT]]]> https://dazeinfo.com/?p=75525 2017-02-16T06:51:35Z 2017-02-16T00:30:26Z Industries around the world are moving towards complete automation. Among all the proposed automation Robots and Drones are seen as the most promising machinery poised to bring the revolution. The rapid growth of drones’ market in the recent past has proved that both personal and commercial Drones will be instrumental in the industrial growth in future. […]]]>

Industries around the world are moving towards complete automation. Among all the proposed automation Robots and Drones are seen as the most promising machinery poised to bring the revolution. The rapid growth of drones’ market in the recent past has proved that both personal and commercial Drones will be instrumental in the industrial growth in future. Almost 3 million units of drones will be shipped in 2017, generating more than $6 billion in revenues, estimates Gartner. The estimated drones’ shipment figure will result in 34.3% growth in terms of revenues in 2017, albeit slightly lower than 35.5% growth the market recorded in 2016.

Despite all the regulations and other existing challenges the potential and popularity of drones have not diminished. The Drone industry is registering an impressive growth, the dynamics, however, have been very different when it comes to personal and commercial use.

According to the Gartner estimation, nearly 2.1 million units of drones were shipped in 2016, resulting in $4.5 billion in revenues. The revenue figure is estimated to increase to $11.2 billion by 2020, with a CAGR (Compound Anual Growth Rate) of nearly 37% in the next four year.

Personal Drones Are Eclipsing Commercial Drones

The overall drones’ market is expected to register a record growth in the next few years, though, the market for commercial drones will remain much smaller as compared to personal drones. By realising the real potential of drones may markets are already in the process of reforming their regulations to ease out the adoption of commercial drones. However, the process of going to take few more years as the commercial viability in yet to be laid out regulations needs to be tested.

On the other hand, personal drones are becoming more popular. Though the personal drones have its limitation of heights and backup, it’s being used successfully for many limited area monitoring and inspection purpose. Industries are actively using personal drones to monitor various activities in different areas. Besides, people are using personal drones for taking photographs and selfies, and for other entertainment activities.

But, on the flip side, the rapidly diminishing differentiation in the usage of personal and commercial drones has become a big challenge for the growth of commercial drones market. Cost benefits and unclear regulations are making people turn to personal drones and use it for commercial purposes as well.

Delivery Drones: Much Ahead of Time

Despite all the flourishing scenario of overall drones’ market, the much-anticipated delivery drones will fail to account a sizable share of the market. Gartner estimates that Delivery Drones will comprise less than 1% of total commercial drones shipments by 2020. One of the biggest reason behind such lukewarm performance of commercial drones would be the clear visibility of returns on investment. While delivery drones are interesting media personalities to write about it, the ground reality is entirely different. The cost of drones, operations cost, and delivery cost on a single package are aspects that yet to be evaluated.

“We expect that delivery drones will begin finding a niche in business-to-business applications first, particularly for internal services within one company where logistics will not be such a big factor,” said Mr. Van Hoy. senior research analyst at Gartner.

In a B2C market, delivering packages by drones could be fascinating, but how much it’s going to cost to each customer is a big question that probably Amazon could find it first.

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Neeraj M http://dazeinfo.com <![CDATA[Apple Sets A New Record in Quarterly Smartwatch Shipments Q4 2016]]> https://dazeinfo.com/?p=75511 2017-02-15T23:12:00Z 2017-02-15T11:07:59Z Apple Inc. (NASDAQ:AAPL) has achieved another milestone. The iPhone maker accounted 67% of smartwatch shipments in Q4 2016 and grossed 80% of the total smartwatch revenue, according to the latest data released by research firm Canalys. With 12% year over year growth, the smartwatch shipments in Q4 2016 exceeded 9 million units. The growth was largely […]]]>

Apple Inc. (NASDAQ:AAPL) has achieved another milestone. The iPhone maker accounted 67% of smartwatch shipments in Q4 2016 and grossed 80% of the total smartwatch revenue, according to the latest data released by research firm Canalys. With 12% year over year growth, the smartwatch shipments in Q4 2016 exceeded 9 million units. The growth was largely driven by Apple as 6 million units of these smartwatches were shipped by Apple.

The achievement for Apple becomes more valuable in the wake of the fact that Apple Watch Series 2 was hit by supply constraints. This resulted in a three weeks delay in shipments and Apple was forced to expand its supply chain to keep the shipments smooth.

Apple generated $2.6 billion of revenue from the record 6 million units of Apple Watch that were shipped in Q4 2016.

“Apart from the hardware and software improvements of the new models, Apple succeeded mainly due to its streamlined marketing and re-aligned pricing, which helped it address a wider audience,” said Analyst Jason Low – Canalys.

The report also estimated that, in 2016, Apple shipped nearly 11.9 million units of smartwatch, capturing 49% of the global smartwatch shipments.

The power packed performance of Apple in smartwatch segment was largely influenced by the lower price of Apple Watch Series 1 and enhancement in fitness features. Apple’s strategy to reduce the price of Apple Watch Series 1 after the launch of Apple Watch Series 2 and more focused fitness messaging made Apple smartwatch more adorable.

Smartwatch Shipments in 2016: Fitbit Beats Samsung

The jaw-dropping revenue share of Apple in smartwatch segment was followed by Fitbit which kept Samsung hooked with the third position. With 17% share of smartwatch shipments in 2016, Fitbit maintained its lead over Samsung.

Industry analysts, however, feels that the year 2017 is going to be challenging for both Apple and Fitbit as Samsung will be pushing Gear S3 Classic and Frontier. The Korean device maker will be all out to grab a sizable share of smartwatch shipments in 2017, especially after having a long disappointing year due to various debacles. Besides, the shipment volume of Android Wear is also expected to soar after the delayed launch of Android Wear 2.0.

Apple’s Record Performance Have Challenges As Well

Revenue share of smartwatch industry is not the only feat by Apple in Q4 2016. In smartphone segment as well Apple made 92% of total smartphone industry revenue by dethroning Samsung after five years. Though the shipment volumes of smartphones of Apple and Samsung were quite close, Apple took the lion’s share by leveraging on the margins on each iPhone it sold in Q4 2016.

But all if not well for Apple as the company is losing is grounds to Fitness bands. Despite the fact that Apple smartwatch users are found to be more satisfied than any other smartwatch maker, fitness band companies like Xiaomi is may soon make Apple run for its money. The constant improvement and enhancement introduced by Xiaomi in Mi Band 2s is lucrative users like never before. It is clearly visible by the performance of Xiaomi in Q4 2016, as the company recorded unprecedented 104% growth in its fitness band shipments, to 5.5 million units, in Q4 2016.

Also, as against 12% growth in smartwatch shipments in Q4 2016, Fitness Band shipments grew 24% during the same period.

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