Dazeinfo Amazing Insights of I.T. 2017-05-26T11:53:51Z https://dazeinfo.com/feed/atom/ WordPress Rishabh Borde http://www.dazeinfo.com <![CDATA[Andy Rubin’s AI Powered, Bezel-Less, Smartphone Is Just Around The Corner: Do Apple And Samsung Have Reason To Be Worried?]]> https://dazeinfo.com/?p=77549 2017-05-26T10:29:21Z 2017-05-26T10:27:42Z Android co-founder Andy Rubin’s new company Essential sent out a tweet yesterday that hints towards the impending reveal of their new AI-powered Android smartphone. Hardcore Android enthusiasts are likely to be familiar with the name “Andy Rubin”. Rubin co-founded Android before it was bought by Google back in 2005. Rubin then played a significant part in […]]]>

Android co-founder Andy Rubin’s new company Essential sent out a tweet yesterday that hints towards the impending reveal of their new AI-powered Android smartphone. Hardcore Android enthusiasts are likely to be familiar with the name “Andy Rubin”. Rubin co-founded Android before it was bought by Google back in 2005. Rubin then played a significant part in making Android the most popular mobile OS on the planet.

Since leaving Google in 2014, Rubin and his 40 people team at essential have been reportedly working on several AI-powered consumer devices. Undoubtedly, the device that people are looking forward to the most is their AI-powered smartphone competitor to the Apple iPhone, Google Pixel and Galaxy S8.

Keeping in line with the newest trends, the smartphone will reportedly feature an edge-to-edge bezel-less display with a 5.5 inch+ screen. Benchmark results spotted on GFXBench suggest the specs will be a 2.2 GHz octa-core Snapdragon 835, with 4 GB of RAM and 16 GB storage.

This would put it up there with the latest and greatest from the likes of Samsung and Apple in terms of performance. The screen resolution is listed at 1312×2560, giving it a unique aspect ratio like the Galaxy S8, but wider instead of taller. The phone will also use high-end materials, with metal edges and possibly a ceramic back. It has been confirmed that the phone will be running Android Nougat out of the box.

However, by far the most eye-catching feature was the circular bump at the top of the phone in a teaser image. It is widely believed to be a high-resolution 360-degree camera attachment. This makes sense, as Rubin hinted that Essential might be working on some kind of wide angle camera lens on Twitter last month. This also factors into the other unique selling point of the smartphone – modularity. Essential have reportedly developed a proprietary connector that allows for expanded phone functionality over time. This would allow third parties and Essential to creating hardware accessories that will enhance functionality. The 360-degree camera might well be a separate module that connects to the Essential smartphone via a proprietary magnetic connector.

Another notable feature is the smartphone’s focus on AI. At a Bloomberg Technology conference, Rubin talked about changing technology platforms, and how he believed that AI was going to be the next big thing. It is abundantly clear that Essential’s new smartphone is a supremely ambitious undertaking. However, with Rubin’s vast experience and expertise, along with the cadre of former Google, Samsung and Apple employees now working under him, Essential may just pull it off.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[With 3X Bigger Than English User-Base, Indian Language Users Are Set To Take Over The Internet By 2021 [REPORT]]]> https://dazeinfo.com/?p=77466 2017-05-26T04:50:57Z 2017-05-26T04:50:57Z With a population of over 1.3 billion people, India undoubtedly has one of the largest potential user bases of the internet. Despite the immense possibilities, this potential has largely remained untapped until now. This is partly due to digital illiteracy, low incomes and the smartphone revolution arriving late in India. However, by far the biggest […]]]>

With a population of over 1.3 billion people, India undoubtedly has one of the largest potential user bases of the internet. Despite the immense possibilities, this potential has largely remained untapped until now. This is partly due to digital illiteracy, low incomes and the smartphone revolution arriving late in India. However, by far the biggest reason has been the poor broadband penetration in India, especially in the rural areas and Tier-2, Tier-3 cities.

The last year has seen this situation change rapidly. The increased broadband penetration in India driven by the disruptive Reliance Jio, along with ever increasing speeds has truly made India internet ready. With India connected to the world wide web, we are soon set to experience the rise of the Indian language internet.

Indian Languages Beating English On The Internet In India

A new report by KPMG and Google outlines just how big the indigenous language internet has become. As of the end of 2016, there were 234 million Indian language internet users compared to the 175 million English language Internet users in India. This is quite extraordinary, since merely five years ago in 2011, Indian languages internet users were numbered at a mere 42 million. Since then, the Indian language internet users has grown at a 41% CAGR to overtake the English internet users in India.

However, this is merely a taste of what is to come. The Indian language internet is about to explode in the coming years. According to the forecast, the local language internet user-base is set to grow at 14% CAGR to reach 536 million by 2021! In contrast, the English internet user-base is expected to experience minimal growth totalling to only about 199 million by 2021. The writing is on the wall; the internet is about to become truly Indianized as users reject English in favour of local languages.

The Indian Internet Is As Diverse As India Itself

Another notable highlight of the report is the sheer diversity of the Indian language internet. The Language Diversity Index (LDI) in India is noted at 0.93. Over eight major and several minor languages dominate the scene here. By 2021, Hindi is expected to have 38% of the internet user-base at 201 million, outnumbering English internet users. The rest will be made up of Tamil(6%), Kannada(5%), Bengali(8%), Marathi(9%), Malayalam(3%), Telugu(6%), Gujarati(5%) and several other languages(20%). Among these, Tamil and Kannada have the highest adoption propensity at 74%. Even the lower adoption propensity languages have respectable numbers, with Marathi and Gujarati at the bottom with 43% adoption propensity.

So what is driving this influx of diverse internet users who prefer to browse in their local languages? Let’s find out in our today’s analysis.

The Rise of An Indian Language Ecosystem

There are several factors behind the creation of the local language internet. The introduction of Reliance Jio shook up the Indian telecom industry and led to a 96% reduction in data prices. This has been supplemented by increased internet penetration, which currently stands at 31%, but is set to increase to 52% by 2021.

Smartphone penetration in India is also experiencing a boom, with an expected user-base of 467.9 million by 2021. In a country where mobile accounts for 92.8% of broadband connections, this directly translates to new internet users. Improving digital literacy and an increase in disposable income is also driving the growth of the Indian language internet.

All of this is coming together to create an Indian language internet ecosystem. This ecosystem is driven by emerging local language content creators catering to the local content consumers. Currently, this space is dominated by chat apps and digital entertainment. While these categories will continue to experience decent growth at about 19% CAGR, other categories will drive massive growth as markets mature.

Social Media platforms and digital news in local languages continue to garner popularity and will experience growth rates of 21% and 22% CAGR till 2021. However, it is the as yet raw markets for digital write-ups, payments, governmental services, classifieds and e-commerce that are expected to explode in popularity with growth rates ranging between 26%-32% CAGR in the coming years.

The online content consumption growth also indicates an important pattern; 60% of internet users who prefer to access the internet in their own language are found to be more inclined towards regional news. Needless to say, it creates a big opportunity window for all those publishers who are indulged in created content in regional language.

Challenges Ahead

Despite the rosy predictions of fantastic growth and exploding popularity, the Indian language ecosystem faces various challenges ahead. Language support is still severely lacking, and there simply aren’t viable alternatives for many of the English language internet services. Also, despite the inroads made by Jio into expanding internet connectivity in India, prices and the limited internet access remain troubling issues, with over 60% of users attributing it as the reason for dropping internet connectivity. This is especially the case in rural areas.

Other glaring problems include lack of digital literacy, with as many as 30% users not comfortable consuming online content. Lack of input/output support also remains an issue, as language specific keyboards are often hard to come by.

Actionable Insights

  • Publishers must start creating multi-lingual content and host on the Internet. This will help them multiple their ROI without a sizable increase in investment required to create content in different languages.
  • The optimisation of content in local language has become important more than ever before. In the ear of digital revolution, brands and ad agencies have started ditching the traditional methods of awarding advertising contract. They now look for publishers who are successfully engaging and influencing regional people by creating compelling content in their local language.
  • Internet users in India consider local language content to be more reliable. This makes them much more likely to respond to ads in their local language. Ad providers should tailor ads to specific regional languages to increase user engagement.
  • Indian language internet content registered appreciably higher engagement levels in rural areas. Local language advertisers can benefit from tailoring ads to target rural India to improve click-through rates.
  • Since nearly 99% of Indian language users access the internet through mobile, it is vital to optimise local language websites for the mobile format.
  • Digital news, write-ups and e-commerce in local languages are expected to experience significant growth in the coming years. Written content producers and e-tailers must make a concentrated effort to cater to the local flavour. This can help them reach a wider audience.
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Aarzu Khan <![CDATA[[D’Dialogue] 90% of Visitors Access Wittyfeed, the 3rd Most Visited Website In India, from Mobile: Vinay Singhal]]> https://dazeinfo.com/?p=77438 2017-05-25T10:14:51Z 2017-05-25T10:08:58Z With nearly 450 million internet users in India, the country is all set to witness the digital content revolution in 2017. The exploded adoption of mobile and internet, along with the availability of information on people’s fingertips have given wings to the internet content industry and digital advertising industry in India. The consumption of data […]]]>

With nearly 450 million internet users in India, the country is all set to witness the digital content revolution in 2017. The exploded adoption of mobile and internet, along with the availability of information on people’s fingertips have given wings to the internet content industry and digital advertising industry in India.

The consumption of data in India is all time high nowadays and mobile adoption is playing an instrumental role. According to a recent CISCO report, mobile data traffic in India is estimated to increase by 7-folds by 2021. While much of this growth would be driven by IoT, smartphone and machine to machine solution, internet content consumption will also account for the sizable share.

Among Text, Audio and Video content, which is being consumed on the internet in India, video is the fastest growing type of digital content. The advent of 4G and promising future of 5G has boosted the moral of publishers who are betting big time on video content strategy. And, why no, Video content consumption is skyrocketing with each passing month; mix it with mobile, it is the fastest growing content type on the internet in India. Cisco report also highlights the pattern estimating mobile video content consumption will grow by 11.7 folds from 2016 and 2021, with a CAGR of 65%.

Sensing a great potential in Digital content space, the internet is flooded with websites that are aggressively indulged in creating popular ad viral internet content in a bid to capture the largest chunk of the pie. While many have been fairing well, there are very few who are have been effectively engaging a large portion of the internet population in India. And, Wittyfeed is one of those few online content properties!

The startup that won the ‘Fastest Growing Company in IT Sector’ award by All India Achiever’s Foundation in its first year of inception itself is already going places. Being as one of the fastest growing content publications on the internet in India, Wittyfeed has been accumulating invaluable data on daily basis. Last week, as part of our weekly D’Dialog Series, we reached to Vinay Singhal, Co-founder and CEO – WittyFeed, to enlighten ourselves with growth drivers, industry trends to succeed, consumers’ behaviour and take away few actionable insights.

Vinay didn’t shy away from taking few though questions straight. What impressed us the most was his instinct to grow, openness and willingness to educate the thriving players about his secret sauce to success.

Q: How do you see the growth of online content consumption in India?

The content consumption platforms are changing dynamically from print to digital. The revolutionary debut of ‘Jio 4G’ has enormously increased the reach of the internet in India which has triggered the growth of online content consumers as well. Approximately, 130 million new users have already started using the web, and they’re consuming the content in vast quantity

Q: Entertainment is the most popular content category in online space in India. Do you think online content properties, like WittyFeed, are making the most of it or leaving something behind on the table?

Undoubtedly, Entertainment is one of the most viewed categories in online space, as this genre is very broad in itself. According to Comscore.com, WittyFeed ranks 3rd as the most visited website in India in Entertainment category. However, WittyFeed is not just about entertainment content; it is more than that. We’re creating content in almost all the major categories like Entertainment, Politics, and Sports. 

We’re evolving and changing our systems every day to build an innovative content platform to provide online users with more engaging and informational content as per their taste. Like, we’ve innovated “Ever Wondered Why” series under WittyFeed Trademark Content (WTC) category, and major websites in India now follow it.

Q: What are some of the biggest challenges you foresee in online content space?

The content industry is ever changing, and one of the biggest challenges that we face while operating is the maintenance of the balance between efficiency and scaling up. As our teams are increasing day by day, it takes some time to train new members according to our requirements. Apparently, when publishers try to expand content creation, inefficiency starts to sink in

Q: Can you enlighten us with some of the interesting content consumption patterns in India?

In last one year, we have observed that Indian people want to read more about Entertainment, Health & Fitness, Celebrity Gossips, and News. 

Also, among half a billion users who visited WittyFeed in the last 15 months; 10% of the visitors read content through a Desktop or Laptop, while the 90% of them used their smartphones to access WittyFeed content. Our readers who’re reading content on cell phones give almost 3 page views on an average.

Average time spent on the website is around 2 minutes. Among these, approximately 5 million users have spent more than 30 minutes on WittyFeed.

Q: The effect of exploded adoption of high-speed mobile internet, thanks to Jio, on video content consumption in India

Exactly! As I have mentioned before, the revolutionary debut of ‘Jio 4G’ has increased approximately 130 million Internet users in India.

Most of these users are experiencing the online world for the firs time, and they are amazed to have the privilege to consume content which matches to their interest and likes.Unlike, regular newspaper or television.

And the best example for this could be, my mom and dad. They spend more time on sites like WittyFeed and Youtube than any youngster would spend. Every generation of our country is coping up with this change really fast.

Q: Why the traditional media still supersedes internet media, in terms of revenue or advertising cost despite internet media being more promising platform and guarantees far better ROI to brands?

What we have understood after working with thousands of campaigns with brands is that traditional newspaper and television are in the market for more than a decade now, while the internet penetration started just a few years ago. It takes some time to build a  brand perception and trust. As advertisement is all about creating a brand perception, it may take little more time to ensure that advertisers spend more on digital media than the traditional one.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Intel Thunderbolt 3 Announcement Pushes Us One Step Forward Towards A Single Port Future]]> https://dazeinfo.com/?p=77516 2017-05-25T08:39:23Z 2017-05-25T08:38:02Z Intel Corporation (NASDAQ:INTL) has recently announced its two-fold plan to integrate its proprietary Thunderbolt 3 technology into its processors, as well as open up its specifications via a non-exclusive and royalty-free license. Thunderbolt 3 is Intel’s proprietary interface protocol that supports USB, Thunderbolt, DisplayPort, PCI Express and even power delivery – all through one tiny port. This […]]]>

Intel Corporation (NASDAQ:INTL) has recently announced its two-fold plan to integrate its proprietary Thunderbolt 3 technology into its processors, as well as open up its specifications via a non-exclusive and royalty-free license. Thunderbolt 3 is Intel’s proprietary interface protocol that supports USB, Thunderbolt, DisplayPort, PCI Express and even power delivery – all through one tiny port. This is a significant development, and could potentially decide the future of computer I/O interfaces.

We already have the USB 3.1 Gen 2 based type-C interface, one that is capable of a lot of the same things and is seeing increasing adoption of late. So why is the opening up of Thunderbolt 3 even relevant?

Simply put, its a matter of speed and versatility. A USB type-C connector running the USB 3.1 Gen 2 protocol can only support a maximum of 10 Gbps data transfer. In comparison, a Thunderbolt 3 enabled USB type-C connector supports up to 40 Gbps, 4 times that of USB 3.1 Gen 2! Additionally, Thunderbolt 3 also supports the PCI Express protocol, enabling functionality like external GPUs via GPU enclosures.

Two years ago, when Intel made the decision to unify their Thunderbolt 3 protocol with the USB Type-C connector, they hoped it would spur adoption. However, that has not occurred. The expense of integrating the technology and its proprietary nature has meant that it has remained confined to few high-end systems like Apple’s Macbooks.

Meanwhile, USB type C has been exploding in popularity and is becoming more and more common in modern systems. Now, Intel’s decision to open up the spec opens the door for third parties to adopt it as a standard. We may even see AMD systems integrate it in their next generation of Ryzen CPUs. Also, by integrating it directly into their CPUs, Intel has eliminated the need for system builders to use a discrete chip for Thunderbolt 3 compatibility. This should help bring down the cost considerably, and help speed adoption.

Thunderbolt 3 is extremely promising technology. It paints a future where one port is all we’ll need for ultra-fast data transfer, audio/video input and output and even charging our devices. Thunderbolt 3 peripherals are also slowly gaining popularity, with WD recently announcing their ultra fast G-Series storage drives with Thunderbolt 3 support. Zotac also has a Thunderbolt 3 enabled GPU enclosure slated for a Q2 2017 release. It allows computers with no discrete graphics to perform GPU intensive tasks like 3D rendering and gaming via an external graphics card.

Nevertheless, it is entirely down to whether third parties take up Intel on their offer. If they do, Thunderbolt 3 could become a new standard. However, with the momentum firmly with USB 3.1 Gen 2 on the type-C port, it may be a case of too little, too late.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[The World’s Most Valuable Brands 2017: Facebook, Amazon And Google Are Challenging Apple]]> https://dazeinfo.com/?p=77494 2017-05-25T07:34:49Z 2017-05-25T06:20:43Z The Forbes’ list of world’s most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017. Market cap, revenue and profitability – these are all metrics we use to measure the success of […]]]>

The Forbes’ list of world’s most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017.

Market cap, revenue and profitability – these are all metrics we use to measure the success of a company. While these are all solid, reliable factors that dictate a company’s success, there is one factor which is often overlooked. I am, of course, talking about the Brand Value. A relatively intangible metric, it is something that can propel a company to new heights. Conversely, it can even bring down the biggest of corporations.

Forbes recently came out with their annual “The World’s Most Valuable Brands” list for 2017. Once again, to absolutely no one’s surprise, it is Apple who tops the list for the 7th year in a row.

Interestingly, the 100 most valuable brands are worth a cumulative $1.95 trillion, up 6% over last year.

So how have the major global companies fared over the course of last year? Which are the companies that surprised us the most in terms of growth in their brand value?And, what does the future hold for some of the world’s biggest brands? Let’s find out!

The Brand Value of Apple Continues To Dwarf Its Rivals

For what is now the 7th year in a row, Apple Inc. (NASDAQ:AAPL) is Forbes’ most valuable brand in the world in 2017. This comes as no surprise as Apple’s public perception continues to soar, along with its market valuation and profits. Despite slightly lowered shipment numbers in their last fiscal quarter, Apple continued to churn out healthy profits.

They also reached yet another historic milestone earlier this month, when their market cap smashed the $800 billion barrier. Now, Forbes has also deemed them the world’s most valuable brand with a value of $170 billion. This represents a growth of 10% from last year’s valuation of $154.1 billion.

It is a testament to Apple’s brand strength that they only needed to spend about $1.8 billion on advertising, which is lower than most of its top 10 rivals. With the near unparalleled hype and frenzy surrounding the release of the upcoming 10th anniversary iPhone, Apple’s brand value will continue to soar in the near future.

Google And Microsoft Lead The Competing Pack

Despite Apple’s soaring brand value, they now face more competition than they have in the past few years. Google continued their strong upward trend, with a 23% growth. This has resulted in the brand value of Google soaring to $101.8 billion in 2017. The Google brand’s strong growth and the mammoth $3.9 billion Google spent on advertising was enough to fend off Microsoft, who came in at third place. Microsoft’s brand value is $87 billion, 16% up from last year.

However, the star performers this year were Amazon and Facebook. The brand value of Facebook continued to skyrocket as it leapfrogged Coca-Cola into 4th place with a value of $73.5 billion. This represents a massive 40% improvement over last year! Despite this, they were overshadowed by Amazon. With a 54% increase, the brand value of Amazon has risen to $54.1 billion, placing them in the top ten for the first time.

On the other end of the spectrum, IBM’s brand strength continued its alarming downward spiral. With a near 20% depreciation, IBM’s brand value fell to $33.3 billion, dropping them out of the top 10 to 13th place.This likely due to the company’s new direction of focusing on cloud computing rather than hardware/software. Apple’s chief rivals, Samsung only managed minimal growth in brand value at 6% to come in at 10th place. This is likely due to the Note 7 fiasco, which negatively affected Samsung’s brand value.

Tech And Financial Service Dominates As Automotive Companies Falter

Technology Brands continued to dominate Forbes’ list, with 6 in the top 10. There was a total of 18 in the 100 strong list, the most out of any industry. Financial service companies also performed well, with 13 in the top 100, led by American Express at 22nd place. New entrant Allianz also managed to make to the list at 100th place.

Automotive brands, which had been performing quite well for the past couple of years, faltered, with only 11 making the cut this time. Leading brands like Toyota, BMW, Honda, Ford and Audi all performed poorly, with stagnating or depreciating brand values. German manufacturer Volkswagen fell out of the top 100 amid scandals involving fake emission tests.

On the Other Side, Apple Must Worry

Apple has been the world’s most valuable brand for a while now. However, their brand value growth is slowing down. At 10% growth in Apple’s brand value, it is quite a bit lower than competitors like Google, Amazon and Facebook. If the upcoming iPhone 8 becomes successful, we can expect Apple’s brand to soar higher and widen the gap even more. However, if the iPhone 8 fails to perform, we may just see someone else taking their crown.

The most likely challengers at the moment are Google and Facebook with the high growth in their brand value. Despite the monumental growth, Amazon’s brand value is too far behind at the moment for the gap to close anytime soon. However, it is reasonable to expect them to overtake Coca-Cola at the 5th place very soon, especially considering that Coca Cola’s brand value is depreciating after remaining relatively stagnant the last two years.

Takeaways

  • While Apple is currently the world’s most valuable brand, whether it stays this way will be highly contingent on the iPhone 8’s success.
  • Due to their aggressive growth and commitment to upcoming technologies like VR and AR, Facebook may overtake Microsoft as the third most valuable brand very soon.
  • With their declining interest in consumer hardware/software and the new focus on enterprise cloud solutions, expect IBM’s brand value to continue diminishing significantly.
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Rishabh Borde http://www.dazeinfo.com <![CDATA[Google Creates A Computer That Is Smarter Than Man: The Dawn of Golden Era of AI]]> https://dazeinfo.com/?p=77439 2017-05-23T12:26:40Z 2017-05-23T10:50:35Z Google’s AlphaGo AI on Tuesday shocked the AI community all over the world by beating world’s number 1 “Go” player, Ke Jie. Developed by Google’s DeepMind Technologies, AlphaGo is an AI program specialising in the Chinese board game “Go”. AlphaGo’s win is widely being considered a landmark moment in AI development. However, the writing is not […]]]>

Google’s AlphaGo AI on Tuesday shocked the AI community all over the world by beating world’s number 1 “Go” player, Ke Jie. Developed by Google’s DeepMind Technologies, AlphaGo is an AI program specialising in the Chinese board game “Go”.

AlphaGo’s win is widely being considered a landmark moment in AI development. However, the writing is not on the wall yet, as AlphaGo is set to face off against Jie two more times as part of a 3 match series. As it stands, the advantage clearly lies with the machine rather than man.

This defeat of a world champion by a machine in a game of wits is not a first-time occurrence. We can look back to the now famous defeat of the world chess champion Garry Kasparov by IBM’s Deep Blue AI in 1997 as an example. However, AlphaGo’s win is much more significant. This is particularly due to the nuances of the game of Go itself.

The 2,500-year-old Chinese game Go is often considered one of the bigger milestones in AI development. In fact, there is an entire field of AI, called “Computer Go“, that is dedicated to developing AI capable of beating human Go players. The reason AI researchers are so obsessed with Go is that it requires intuition, creative and strategic thinking. This makes Go a much more difficult proposition than Chess for AI.

AlphaGo has proved that this is not a one-off either. A year ago, AlphaGo also managed to beat Go genius Lee Se-dol 4-1 in a 5 game series. AlphaGo’s tremendous successes prove that machine learning is the way forward in AI development. It uses two sets of “deep neural networks”, with millions of connections that mimic the structure of a human brain. After initial programming, AlphaGo played millions of games with itself to learn the nuances of the game.

All of this points towards a conclusion that many already suspect – we may be at the dawn of the golden age of AI. Deepmind’s accomplishments show just how far AI development has come. It seems within the realm of possibility to imagine a near future where AI controls our cars, homes and even our cities.

It seems Google may very well usher the AI revolution sooner than we think. Their commitment to the technology is apparent from their decision to open up their TensorFlow deep learning framework. They are attracting small developers and individuals to their AI ecosystem by providing an impressive array of machine learning tools. By doing this, they are trying to stamp their influence on the upcoming AI ecosystem which is surely going to dominate the world soon. In many ways, this strategy is similar to how Google won the smartphone OS war. If current developments are any indication, they may just replicate this success with AI too.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?]]> https://dazeinfo.com/?p=75967 2017-05-23T07:57:08Z 2017-05-23T07:41:56Z Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development of paid internet advertising. They have also pervaded every corner of the mobile web. However, recent […]]]>

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development of paid internet advertising. They have also pervaded every corner of the mobile web. However, recent research indicates that banner ads may have outlived their usefulness.

Are Banner Ads No Longer Effective?

A recent report by Vpon finds that 77% of mobile advertising in the APAC region came through banner advertising. Native ads were a distant second with an 11% share, followed by interstitial ads with 10% of the share. This clearly demonstrates that banner ads still make up the bulk of internet advertising. However, a deeper look paints a much more grim picture for the future of banner ads.

Poor click through rates and user engagement levels have plagued banner ads for a while now. According to Smartinsights, the overall click-through rates for banner ads across all formats is lowly 0.05%. This is exacerbated by the fact that up to 50% of clicks on mobile ads are accidental!

Another concerning issue is the lack of viewer interest and trust generated by these ads. A study by Infolinks revealed that only 2.8% of people think that the ads on websites are relevant to them. Also, 54% of users avoid clicking banner ads because of a low level of trust.

Mobile Ad Blockers: A New Enemy

With the effectiveness of banner ads already at an all-time low, a new enemy has emerged. This new enemy has even got companies like Facebook and Google worried. I am referring to the rise of mobile ad blockers.

The use of mobile ad blockers has experienced a meteoric rise over the past few years. As we previously reported, the use of mobile ad blockers rose by nearly 90% from January 2015 to January 2016. This is an especially big issue in the APAC region, with Pagefair claiming that 94% of global mobile ad blocking in 2016 occurred in the Asia-Pacific region. In fact, it has become a common practice for many smartphone manufacturers in this region to ship their phones with preinstalled ad blocking software.

For example, India, which is the largest mobile ad market in APAC with 23.3% of the total biddable inventory, has a smartphone ad blocker adoption rate of 59%. These are very damning facts for the mobile digital advertising industry and suggest a need for a shift in strategy.

The Rise of Native Advertising

The declining effectiveness of banner advertising can be juxtaposed with the rising popularity of native advertising. Native advertising follows a new and state of the art marketing approach. This new approach is much less obtrusive, almost integrating into the content itself. Dazeinfo shows that 30% of viewers are liable to notice native ads more than banner ads, and the viewing frequency of native ads is more than 50%.

Native ads are also less susceptible to ad blocking software and have exclusive access to vast and ever-growing audiences of key social media platforms like Twitter and Instagram. All of this has to lead to a significantly greater ROI for companies that have adopted the practice of native advertising.

Banner Advertising Is Not Dying Anytime Soon

It does not seem that mobile banner advertising will die out anytime soon, despite the multitude of problems it is facing at the moment. Advertisers have found a safe haven in the mobile app space, which is still largely unaffected by ad blocking software. Companies are increasingly encouraging customers to use their apps with exclusive offers and features. However, this is not always effective since the split between mobile web and apps varies a lot in different regions of APAC, with the figure being as high as 82% in Japan and as low as 9% in Indonesia.

Some companies are also employing the use of anti-ad blocking software such as Adtoniq, allowing publishers to recover lost revenue.

However, the future for banner advertising lies with programmatic buying. These are data based and highly targeted automatic ad purchases which can achieve higher levels of user engagement. This approach not only leads to higher revenue for publishers but also helps the advertisers reach their targeted audience. Contextual ads which are optimised for the users’ location are also much more likely to get clicked. This new approach is vital in ensuring that banner advertisement remains relevant in the mobile advertising world.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Ctrl+C Ctrl+V Is Making 90% Of Indian Startups Fail Within The First 5 Years: IBM]]> https://dazeinfo.com/?p=77409 2017-05-23T05:47:51Z 2017-05-22T14:34:36Z A recently released study by IBM revealed some pretty damning facts about the Indian startup scene – only 1 in 10 startups manage to survive for more than five years. IBM’s study, titled “Entrepreneurial India” is based on interviews with over 1,300 Indian executives including startup entrepreneurs, venture capitalists, government leaders, heads of established companies […]]]>

A recently released study by IBM revealed some pretty damning facts about the Indian startup scene – only 1 in 10 startups manage to survive for more than five years. IBM’s study, titled “Entrepreneurial India” is based on interviews with over 1,300 Indian executives including startup entrepreneurs, venture capitalists, government leaders, heads of established companies and educational institutions.

Interestingly, the biggest reason behind the failure of 90% startups who fail within their first five years is the lack of pioneering innovation, something that many thought leaders have been telling for long. 77% of Venture Capitalists who surveyed believe that importing an idea from developed market, likes of US, is killing the innovation capability among Indian entrepreneurs.

So what are factors which dictate the survival rates for Indian startups?

Demand And Timing

The most basic element dictating the success of a startup is the product/service itself. If there isn’t sufficient demand or need for what is being offered, the business is doomed to fail. Often entrepreneurs misjudge the requirements of the market, leading to shutdowns.

Similarly, timing is equally important – sometimes, being too far ahead of the curve can also negatively impact success. Case in point – Mobile Wallets didn’t take off in India until demonetization took place. Then players such as PayTM pressed their advantage and tasted the success.

Ctrl C + Ctrl V: The Real Killer

According to the report, 77% of venture capitalists believe that there is a tendency in the Indian startup community to import successful business models from abroad instead of innovating. This is not a sustainable practice due to the unique nature of the Indian market. Several foreign models simply don’t translate correctly.

Unsuitable Workforce

The report highlights 70% of venture capitalists believed that acquiring talent with the requisite skills was a major stumbling block. Due to a lack of an entrepreneurial culture and formal training, as many as 80% of Indian engineering graduates are considered unemployable.

This is not the first time when Indian workforce is being criticised. Quite recently, another study also highlighted the same concern stating that 95% of India IT force is unemployable. The apathy is, some of the industry leaders are not ready to read the writing on the wall.

Premature Scaling

The death of many promising startups, scaling must be handled very carefully. Scaling ravages a startup’s funding, and startups may find themselves running out of cash fast if the ROI is insufficient. Premature scaling may also cause startups to fall into the “sunk cost trap” and unable to adapt quickly to changing scenarios.

Funding Challenges

65% of venture capitalists identified lack of funding as a challenge for Indian startups. Aggressive growth is vital in the early years of a startup. If the business is unable to reach its milestones in time before its cash dries up, then attracting more investors can become extremely difficult.

Crisis Handling

It is inevitable that every new startup will face a crisis or significant roadblock. It is essential to act quickly, intelligently and decisively Even one mishandled crisis can spell death for a burgeoning startup.

But, the IBM report is not all bad news for Indian startups. India’s economic openness (76%), skilled workforce (60%) and large domestic market (57%) remain significant advantages for upcoming startups. There is also an increased desire to collaborate and invest in startups. 80% of executives from established companies believe that collaboration with startups accelerates new ideas. However, it is essential to be mindful of the pitfalls that have been the bane of many failed businesses thus far.

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Aarzu Khan <![CDATA[It’s High Time to Protect Your Online Privacy With A VPN Service!]]> https://dazeinfo.com/?p=77406 2017-05-22T12:56:12Z 2017-05-22T12:36:53Z Not many internet users would have been happy to know that the FCC privacy protection has been repealed by the U.S President, Donald Trump, last month in April. The cancellation of FCC will now enable internet service providers, commonly known as ISPs, to compete with Facebook and Google in the online advertising as they can […]]]>

Not many internet users would have been happy to know that the FCC privacy protection has been repealed by the U.S President, Donald Trump, last month in April. The cancellation of FCC will now enable internet service providers, commonly known as ISPs, to compete with Facebook and Google in the online advertising as they can collect, share, and sell a certain type of information which is extremely beneficial to the internet users.

Had Barack Obama been the president of U.S., the internet service providers would be banned from collecting and selling sensitive user information without user’s consent. The sensitive information may include a user’s complete web browsing history, their online activity, bank account details or credit card credentials. All of this private information would only be collected if the user had given their explicit permission before companies could utilize their information for the marketing purposes.

In today’s rising digital age, the use of internet has become mandatory as we cannot imagine our lives without the internet anymore. Every month, we pay a hefty amount in the form of the internet bill so we can avail the services of the internet. We certainly do not pay this amount to give our ISP a chance to store, collect, share, and then sell our private information to third parties such as marketing agencies to earn money. Despite the FCC privacy policy getting repealed, we should not stop ourselves to take technical measures in order to protect our online privacy and keep our personal information safe and secure. One of the best measure in protecting our online privacy is using a VPN service. We did try a couple of VPNs in the past. Best vpn service, in our point of view, is FalcoVPN which is already available in the market. You can keep yourself safe on the internet by selecting your ISP carefully. Pick an ISP that respects your privacy and would not share or sell your private information to any third party without your consent. You can also use HTTPS Everywhere and Tor browser to maintain your online privacy but we would still recommend using a VPN service. Let’s find out how you can protect your online privacy with a VPN service.

Using a VPN Service

Instead of using other ways to keep your private information safe online, we would strongly recommend you give it a shot to using a VPN service. With cyberattacks growing rapidly all across the globe, it is important that we soon realize which tools can help us keep our data safe. Since privacy rules have been repealed, the significance of using a VPN to protect your online privacy has increased tenfold. A VPN acts like a secure, encrypted tunnel between your electronic device and internet connection and completely encrypts your internet traffic, making impossible for other parties, including your own ISP, to intercept or track the encrypted data. When your device is connected to the VPN server, you are only allowing your data to be seen by the VPN provider. Therefore, you need to be extremely careful while choosing a VPN provider because you do not want them to do shady things with your private information because that’s the reason you opted for it – to keep your online data protected from the online hackers, government, and other surveillance. A VPN helps you in staying anonymous on the web while hiding your IP address and does not monitor or keeps a log of your web activity. Yes, a VPN does not keep any record of our web browsing history and promises not to track our online activity.

Factors to be Considered Before Using a VPN

Before you decide to opt for a VPN service to maintain and protect your online privacy, we would like to state some factors that you should definitely consider prior to using a VPN.

  1. You need to know if you are opting for a free or paid VPN option. You’re going to get a lot of VPN options on the internet but you need to be careful while picking one. We would recommend you pick one and test it out during its trial period. If you think that particular VPN suits your needs, then go for its premium version.
  2. You should always select the VPN service that has been around in the market for a long time and has garnered good reviews. If a VPN is relatively new in the market, it will become difficult for you to trust the VPN provider.
  3. Always double check if your VPN service keeps a log of your data or not. If it does, you need to make sure what kind of information is logged. However, we would only suggest you go for the VPN service that strictly believes in a no log policy and does not keep logs of your information without your consent.
  4. Last but not the least, check if your VPN service uses encryption while providing the service. We would recommend using a service that supports multiple levels of protection – multiple protocols such as OpenVPN or IPSec. Utilizing these security protocols ensures outstanding online privacy and security available.

Honestly, it is a shame that our elected representatives have given priority to corporate interests over our privacy rights. Had it been not that way, we would never have to take technical measures and go through a whole lot more to protect our online privacy.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Nokia Prepares To Take On Apple And Samsung With The New Flagship, Nokia 9]]> https://dazeinfo.com/?p=77387 2017-05-23T10:56:54Z 2017-05-22T09:18:29Z Recent leaks have emerged from Frandroid which reportedly showcase the upcoming Nokia flagship – the Nokia 9. While not officially announced yet, this is something that has been coming for some time now. Now partnered with HMD Global, Nokia is slowly easing into the smartphone business again. After the release of the Nokia 6 in […]]]>

Recent leaks have emerged from Frandroid which reportedly showcase the upcoming Nokia flagship – the Nokia 9. While not officially announced yet, this is something that has been coming for some time now. Now partnered with HMD Global, Nokia is slowly easing into the smartphone business again. After the release of the Nokia 6 in China in January and the subsequent announcements of the Nokia 3 and Nokia 5, this seems like the next logical step.

According to leaks, the new Nokia flagship will feature a 5.3-5.5 inch QHD display (1440×2560 resolution) in what seems like an aluminium chassis. In terms of I/O, the phone will come with the newer USB type-C standard and a headphone jack. The phone also comes with a fingerprint sensor built into the front home button, and Qualcomm Quick Charge 3.0. For the specs, we are looking at state of the art Snapdragon 835 with 4 GB of RAM. A 6GB variant is also a possibility. The phones would be running Android Nougat. This would put the Nokia 9 right up there with the latest flagships like the Samsung Galaxy S8 in terms of raw performance.

However, the most exciting leak has to do with the camera module. Reportedly, the Nokia 9 will feature a dual 13-megapixel rear camera with dual LED flash. In going the dual camera route, Nokia is not only emulating Apple but doing one better by using even higher resolution sensors. Back in the day, Nokia had quite the reputation for having the best cameras on their phones. If they can manage to carry this legacy over to the Nokia 9, we might just have a new smartphone camera king on our hands.

The one thing that remains in the dark, however, is the smartphone’s design. Since all the leaked images were covered by “black box”, it is not possible to tell much about how the phone will look.

Nokia is experiencing a mini-renaissance at the moment. The Nokia 6 has been received phenomenally well in China, and demand has been through the roof. The Nokia 9, along with the rumoured Nokia 8 and 7 are quickly shaping out to be Nokia’s big comeback. So far, the leaks all show that Nokia is headed in the right direction. They have the basics down right, with the top of the line specs, camera and all the basic features expected in a modern flagship. Another big advantage in Nokia’s favour is pricing. With the increasingly bloated pricing of other flagships from competitors, Nokia could make a serious dent in Apple or Samsung’s market share if reports of their appreciably lower price tags turn out to be true. The ingredients are all there, but it remains to be seen if Nokia can reclaim their position as industry leaders.

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