Dazeinfo Amazing Insights of I.T. 2017-10-24T08:56:18Z https://dazeinfo.com/feed/atom/ WordPress Rishabh Borde http://www.dazeinfo.com <![CDATA[The Poor Sales of iPhone 8: Apple Needs The iPhone X To Be A Thumping Success In Order To Keep Up With Rivals]]> https://dazeinfo.com/?p=83563 2017-10-24T08:56:18Z 2017-10-24T06:42:13Z Initial sales numbers of iPhone 8 are in, and it is nothing but disappointment for Apple Inc. (NASDAQ:AAPL). According to a new report, the sales of iPhone 8 and iPhone 8 Plus are falling well short of the lofty standard set their predecessors in the US. In fact, the iPhone 8 and 8 Plus only […]]]>

Initial sales numbers of iPhone 8 are in, and it is nothing but disappointment for Apple Inc. (NASDAQ:AAPL). According to a new report, the sales of iPhone 8 and iPhone 8 Plus are falling well short of the lofty standard set their predecessors in the US. In fact, the iPhone 8 and 8 Plus only managed a combined 16% of the total iPhone sales in the US during the third quarter 2017. In contrast, the iPhone 7/7 Plus managed to corner 43% of iPhone sales in the US in the same quarter last year. Though, iPhone 8 series were available for sales for only 8 days in the third quarter as compared to 14 days for iPhone 7 series, the sales of iPhone 8 series are still disappointing considering iPhone 6S/6S Plus accounted for 46% of the total sales of iPhone in merely 5 days by the end of third quarter in 2015.

sales of iPhone 8

Even if we look as far back as the iPhone 6/6 Plus, initial sales far outstrip what the iPhone 8 has managed so far. So what is happening here?

One major reason behind this shortfall is the strong performance of the iPhone 7 and 7 Plus in the market. A while back we reported on the strong sales of the iPhone 7 just before the iPhone 8 was launched, and how it would affect Apple. Having just purchased a new device, these new iPhone users were never likely to upgrade to the iPhone 8. Since then sales of the iPhone 7 sales have not slowed down.

Due to a fall in pricing, and the lack of innovation in the iPhone 8, many customers are still opting for the iPhone 7. The last CIRP data also proves the claim as iPhone 7 and iPhone 7 Plus, together, accounted 58% of the total sales of iPhone during the third quarter of 2017 known for the launch of iPhone 8 series phone. To put things in perspective, iPhone 6S and iPhone 6S Plus accounted only 35% of the total sales of iPhone in the third quarter of 2016, known for the launch of iPhone 7 series devices.

the In fact, some analysts claim that the iPhone 7 is even outselling the iPhone 8 in the US!

Of course, the primary reason for the failure of iPhone 8 thus far is the iPhone X. Many people are eagerly waiting for what Apple has described as the “future of the smartphone“. With the host of new features and a completely redesigned exterior, it makes sense that many consumers would hold out for the true Apple flagship of this generation. There is no way to quantify this as of now, but it is very plausible that the tide may shift in Apple’s favour once again post November 3, when the iPhone X begins to ship.

Nevertheless, as it stands, the iPhone 8 looks to be a disappointment, even in a traditionally iPhone dominated market.

It must be noted that the data used here is based on a relatively small sample size of 500 people. These findings, however, are backed up by several other reports as well. The iPhone 8 is struggling, not just in the US, but worldwide. We recently reported on poor sales of the iPhone 8 in India. Canada’s largest mobile network, Rogers Communication has described iPhone 8 sales as ‘anaemic’. There have also been reports of drastic cuts in iPhone 8 production due to sluggish sales.

Apple must now depend on the iPhone X to dig them out of this hole. However, with intense competition from the Galaxy Note 8 and the Google Pixel 2/Pixel 2 XL, that is sure to be a tough task.

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Aarzu Khan <![CDATA[The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content]]> https://dazeinfo.com/?p=83542 2017-10-23T00:14:24Z 2017-10-23T06:00:45Z “Email is not going to disappear. Possibly ever. Until the robots kill us all.” – Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows that the world sends 196.3 billion emails every day, out of which 109 billion are […]]]>

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” – Paul Buchheit, creator and lead developer of Gmail.

Email marketing is the most powerful way to connect with people. A report by Radicati Group shows that the world sends 196.3 billion emails every day, out of which 109 billion are counted as business email. Social media has posed a threat to email with its growing popularity, but it’s evident from the facts that email is here to stay. I have known people who don’t have social media accounts but rarely ever come across someone without an email account. These days, you hardly go through a day without sending or receiving an email. But how many of those are useful or relevant to you?

80% of my inbox is spam. And when I say spam, I mean emails that were not requested (unsolicited), are part of a mass mailing (assumption based on the email content), from an unknown sender, or emails that do not offer a way to opt out of the mailing list. I turned to research by Convince & Convert, LLC to check on the spamming issue, and I was not surprised at what I found:

  • 80% of social network members have received unsolicited email or invites
  • 21% of email recipients report email as spam, even if they know it isn’t
  • 43% of email recipients click the spam button based on the email “from” name or email address
  • 69% of email recipients report email as spam based solely on the subject line
  • 50% of participants stated that they have felt cheated, tricked or deceived into opening a promotional email by that email’s subject line (from Litmus)

Webmail providers consider email open rates when tracking down spam. The top webmail providers have indicated they look at how many emails are opened, and how many are deleted without being opened, as factors in their spam filtering decisions.

Since I am a marketer, I need to find a way to get through webmail providers and make my emails more meaningful to the customers. One best way is to personalize my conversations with dynamic content. According to Econsultancy, 76% of marketers believe that all email messages will be completely personalized in the next 5 years.

HubSpot sheds light on the importance of message relevance in customers’ desire to receive emails. 38% of respondents specifically referenced the word “relevance,” and one response indicated that content should be “particularly and specifically” relevant to them.

Below are few ways to personalize your email campaigns with dynamic content:

Email List Segmentation

A common sales issue for companies is to understand the specific needs of their customers. Differentiating the specific segments of your customer base that generate the most revenue is crucial to focusing your sales efforts and time on the right prospects. Your goal is to draw insight from these segmented groups and develop a strategy to communicate. The following statistics validate the importance of segmentation:

  • Segmented and targeted emails generate 58% of all revenue. – DMA
  • Marketers have noted a 760% increase in revenue from segmented campaigns. – Campaign Monitor
  • 32% of marketers say segmenting their email database is one of their organization’s top objectives in the next 12 months. – MarketingSherpa
  • HubSpot analyzed over 100K emails sent from their customer base, and they discovered that those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%)

enewsletter CTR

Marketers need to do a thorough analysis to properly segment customers. Understand your business primarily and then segment the targeted customer group based on company size, persona, customers’ search and engagement patterns, campaign responses, social reviews, lifestyle, product usage, product delivery model, and/or other needs.

The business cases below illustrate the impact of segmentation on business, at a practical level:

Rapidinnovation: A hardware and software company introduced a family of mini-supercomputers to be used by scientists and engineers. Revenues were not ramping up as fast as desired, and sales costs were high. So, they divided the scientific and engineering computing market into segments based on the responses to their ads, brochures and presentations–specifically for computational chemists and attendees of a computational chemistry conference. They experienced revenue growth due to the high relevancy of the messaging and the solutions based on this segmentation.

Hireology: Adam Robinson, Hireology Founder and CEO, has developed an effective segmentation strategy. “The talent acquisition software market is $19B, but it’s really 19 segments of that market, each of which is $1B,” notes Robinson. “We’ve targeted two of those segments and that is working well for us, and for our customers.” The strategy does seem to be working. Hireology’s app is used by almost 2,500 companies, processing 30,000 applications weekly. At any one time, there are around 8,000 open positions in the user base.

Purchase History

Purchase history certainly reflects the interests of consumers. You can send promotional emails based on the products in each customer’s purchase history. 44% of email recipients made at least one purchase per year based on promotional emails from purchase history.

Purchase history data also gives you an opportunity to upsell and cross-sell to customers. But you need to retrieve the right conclusions from the data. For instance, let’s say that a customer’s purchase history shows 50% of products from female apparel, 30% from baby products and 10% from mobile accessories and 10% on miscellaneous. It is evident from the data that the account holder is a female, who can be predicted to be a mother, and the mobile accessories can be bought for others. Based on this analysis, you can choose to send promotional emails for female apparel or baby products but not mobile accessories, since she might not be interested.

You can also increase shopping cart size and time on the site by showcasing upselling or cross-selling products as shoppers browse your online store. Use their purchase history along with data on what items other shoppers bought to serve up the most relevant recommendations.

Amazon is one of the eCommerce giants to successfully use this strategy in their business model. It looks at consumers’ purchase histories and suggests products that they may like. In fact, Forbes reports that Amazon attributes up to 35% of its revenue to cross-selling.

Countdown Timers

Countdown timers trigger actions from consumers by hitting an emotional chord. The countdown timers can be for holiday shipping deadlines, post-sale offers, abandoned shopping cart offers, or even a welcome email discount.

I recently experienced a countdown timer effecting my purchase decision. The moment I saw that I had only five hours left to take advantage of the discount, I promptly attended my shopping cart and made the purchase.

A small gesture like including an emoji or two in your subject line or countdown timer can affect the sale. A recent split-test from Behave.org showed how an email with clock emojis in the subject line got a:

  • 3% increase in the unique open rate
  • 15% increase in the unique click rate
  • 8% increase in unique the click-to-open rate

Shopping Cart Abandonment

According to Baymard Institute, on an average 69% of consumers abandon their shopping cart without making a purchase. All you can do is send retargeting emails to these consumers and not forget to match them with the most products from their purchase history. Personalization of cart abandonment emails makes things easier. Generally, when a subscriber receives relevant suggestions, they are more likely to take the desired action. And the further along in the ordering process a customer is, the sooner you should send an abandoned cart email.

54% of shoppers will purchase products left in shopping carts if those products are offered at a lower price.

use of discount coupons

Lux-Fix.com, a fashion retail brand, implemented an email personalization program that proposed an 85% rise in email conversion rates and a 136% rise in recovered sales from cart abandonment emails.

By personalizing the email with products the prospective customer was looking for, you can create context and remind them about their interaction with your brand. Also, you need to make sure that when they click on a product image or description you send in your email, you take them to the exact product page on your website. For the first-time visitor, a product discount works well. If someone cannot purchase a product in their cart because of stock unavailability, you can email them as soon as it becomes available.

Videos

As they say, a picture is worth a thousand words. Video engages your audience better than text since viewing a video requires less effort than reading and comprehending. According to Animoto, four times as many customers would rather watch a video about a product than reading about it.

It’s also interesting to see how videos impact email open rates. According to Syndacast, using the word “video” in an email subject line boosts open rates by 19%. Videos add the entertainment factor to email content, which is an easy way to connect to your subscribers. And with the “autoplay” option, you can increase the rate of viewing even more. The drawback to this system is that most email service providers, like Gmail or Outlook, don’t support the technical requirements needed to play a video automatically in the email. In such cases, you can use static images with the play button linked to your video content. You can also use GIFs (Graphics Interchange Formats), which can be used for small animations or low-resolution video clips.  Though GIFs don’t support audio, they play on a loop, without any option for play or pause, so they may be a better option than videos in some scenarios.

Depending on your goals, you can leverage various methods to personalize your content for customers. Let us know what type of personalization works best for you in the comments below.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Amazon Alexa To Drive The Sales of Smart Speakers In 2017, Estimated To Reach 24 Million Units]]> https://dazeinfo.com/?p=83434 2017-10-23T12:37:55Z 2017-10-23T01:00:06Z According to a new report by Strategy Analytics, the smart speaker market is booming with impressive sales numbers, thanks in large part to Amazon Alexa and their Echo line of smart speakers. According to report, the sales of smart speakers in Q4 2017 is expected to reach nearly 12 million mark. This would bring up the […]]]>

According to a new report by Strategy Analytics, the smart speaker market is booming with impressive sales numbers, thanks in large part to Amazon Alexa and their Echo line of smart speakers.

According to report, the sales of smart speakers in Q4 2017 is expected to reach nearly 12 million mark. This would bring up the full year total sales for 2017 to an impressive 24 million. This is an increase of more than 300% from the previous year. The single biggest driver of this growth has been the influx of new smart speakers from companies such as Amazon, Google and Sonos. This adds to a growing list of smart speaker manufacturers, which currently already include Harman, Fabriq, Panasonic and more. There are also plenty of manufacturers waiting on the sidelines, who are due to launch their own smart speakers very soon.

There are also more Virtual Digital Assistants powering these speakers than ever before. Amazon Alexa and Google Assistant are already mainstays in the market. Apple is due to enter the market soon, with its Siri powered HomePod, and so is Microsoft Cortana and Samsung’s Bixby based speakers.

However, despite the increasing competition, Amazon continues to dominate the market quite convincingly. According to the report, 68% of all smart speakers sold in 2017 will be powered by Amazon Alexa. The closest competitor to Alexa is Google Assistant, which will power only 20% of smart speakers sold this year. The remaining market share will be divided up between Chinese firm Baidu, and some other fringe players. Of course, this top three could be due for a shakeup when Apple’s HomePod finally releases.

The reasons behind Alexa’s immense success are twofold. The first is Alexa itself, which is a far more effective Virtual Digital Assistant than many of its competitors. This is due to its unique “skill” based functionality, which enables third-party developers to enhance Alexa’s feature set immensely. Secondly, Amazon has curated a vastly varied lineup of smart speakers in order to appeal to different demographics. These devices range from the cheap Echo Dot priced at $50, all the way up to the Echo Show, which even boasts an inbuilt display.

It is hard to see Amazon’s vice grip on the market loosening anytime soon, especially in light of their considerable efforts to make inroads into high potential markets such as India. However, we can expect the collective hardware sales share of the top three (Amazon, Google and Baidu) to drop by 2020 as third-party offerings become more commonplace.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Google Pixel 2 Comes With A Surprise Hidden Feature That Makes The Best Ever Smartphone Camera More Adorable]]> https://dazeinfo.com/?p=83479 2017-10-17T19:42:13Z 2017-10-17T19:42:13Z In a press release posted on their blog, Google has revealed a startling new feature of the  Google Pixel 2 and Pixel 2 XL smartphones. Interestingly, the feature didn’t catch the sharp eyeballs of even the top reviewers worldwide. According to Google, both of their 2nd generation flagship devices feature a custom-designed co-processor known as […]]]>

In a press release posted on their blog, Google has revealed a startling new feature of the  Google Pixel 2 and Pixel 2 XL smartphones. Interestingly, the feature didn’t catch the sharp eyeballs of even the top reviewers worldwide. According to Google, both of their 2nd generation flagship devices feature a custom-designed co-processor known as the “Pixel Visual Core“.

Google states that the Pixel Visual Core is a dedicated chip for image processing, featuring 8 Image Processing Units, with one Cortex A53 core, DDR4 RAM and a solitary PCIe lane. Each core will sport 512 Arithmetic Logical Units (ALUs), and the IPU can perform over 3 trillion operations per second on a mobile power budget.

So what can this chip do exactly? The Pixel Visual Core will be responsible for processing all HDR+ routines. By shifting this workload from the all-purpose processor to a dedicated custom image processor, Google expects processing to be 500% faster on its new Pixel phones, at a tenth of the energy cost compared to the default image processing in the Snapdragon 835 SoC.

The trend to integrate dedicated chips in smartphone design is nothing new. Google integrated the Android Sensor Hub in the Nexus 5X and Nexus 6P to monitor phone movement. Apple and Huawei, both are reportedly including dedicated AI chips in their newest flagships. However, this is the first time that a market leader like Google is including a dedicated image processor.

A lot has made out about the Pixel cameras. DxOMark rated the original Pixel’s camera at 89, the highest ever at the time. Google now claims that the Pixel 2 has the best camera in a smartphone ever. Their claims also seemed to be backed by an early review by DxOMark, who gave it to a mind-blowing 98 score! The importance of the camera in today’s smartphone market cannot be overstated. With most high-end flagships all banking on very similar features, camera quality is something that truly sets the best apart. If you need an indication of just how important the smartphone camera is today, just look at the Essential PH-1, which tanked hard, thanks in large part to its poor camera.

google Pixel Visual Core comparison
Pictures taken on Pixel 2 on a third-party app. Picture on the right is HDR+ on Pixel Visual Core

Different companies seem to be taking different approaches to tackle their smartphone camera. Most are going the dual camera route, with a second wide angle sensor or monochrome sensor. Google seems to be forging a path of their own, eschewing the dual camera trend in favor of software and processor enhancements.

The biggest surprise here? The Pixel Visual Core isn’t even enabled yet! That means that the Pixel 2’s amazing camera will get even better in a few months when Google enables it through a software update. The Pixel Visual Core will reportedly be enabled in the upcoming Android Oreo 8.1 update, with future support for third-party applications also planned.

While many initial impressions of the Pixel 2/Pixel 2 XL may have been mixed, especially in terms of design, it looks like Google may once again delight the market with their innovations and amazing software experience. The Pixel 2/Pixel 2 XL will surely be the smartphone of choice for photography enthusiasts and photography-centric social media app (Instagram, Snapchat, etc.) users.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Huawei May Overtake Apple, Samsung By Leveraging Cutting Edge AI Enabled Chipset]]> https://dazeinfo.com/?p=83465 2017-10-17T12:42:48Z 2017-10-17T12:37:52Z On Monday, Huawei launched their newest flagship smartphones – the Huawei Mate 10 and Mate 10 Pro, in response to the launch of the Galaxy Note 8 and iPhone 8/8 Plus and iPhone X. Huawei’s latest flagship features most of the cutting edge features we are now used to seeing from a flagship smartphone in […]]]>

On Monday, Huawei launched their newest flagship smartphones – the Huawei Mate 10 and Mate 10 Pro, in response to the launch of the Galaxy Note 8 and iPhone 8/8 Plus and iPhone X. Huawei’s latest flagship features most of the cutting edge features we are now used to seeing from a flagship smartphone in 2017, including a dual lens camera, an edge to edge display, fast charging and the AI (Artificial Intelligence) chipset known as Kirin 970.

While many of these features are impressive, what sets out the Mate 10 from the pack is the Kirin 970 SoC. The chip is Huawei’s most powerful SoC ever, despite being only the size of a thumbnail. However, setting aside clock speeds, cores and processor performance, the most enticing feature of this chip is its support for on-device artificial intelligence.

A while back, we reported on Apple’s plans to put a dedicated AI chip on its SoCs. Dubbed as the “Neural Engine”, the chip would open up a host of new possibilities including faster and more efficient AI and Virtual Digital Assistant (VDA) functionality, better battery life, offline VDA access, new security features, support for futuristic Augmented Reality and Virtual Reality tech and much more.

These technologies and hardware pertaining to AI operations are currently ahead of the technology curve. To become a market leader in any segment of the technology industry, the ability to stay ahead of the curve is of vital importance, as evidenced by the successes of Apple Inc. (NASDAQ:AAPL), Samsung Electronics Co Ltd (KRX:005930) and Google. Now, Huawei seems to have understood this, and have joined the fray. This development can potentially send shockwaves throughout the industry, and change up the status quo.

When we think of the biggest players in the smartphone, our mind naturally goes to Samsung and Apple. However, now a third company has put itself up for the reckoning as well. According to data from IDC, Huawei shipped 38.5 million units of smartphones in Q2 2017, accounted for 11.3% share of the global market. This is just a whisper behind second-placed Apple, who shipped 41 million units of iPhones with a 12% market share. Looking at yearly growth rates, we find that Huawei far outpaces Apple with 19.6% YoY growth vs 1.5% YoY growth for Apple. This has led some analysts to conclude that Huawei may overtake Apple in terms of smartphone shipments and market share this year itself. This is not the limit of their ambition either, as Huawei aims to become number 1 in the near future.

Huawei’s shift in strategy is evident. They are now targeting the ultra-premium market dominated by Samsung and Apple. This is apparent in the Mate 10’s pricing, which will start at $825 for the base model and $943 for the Mate 10 Pro. Huawei’s cutting edge technology and feature offerings allow them to stand shoulder to shoulder with the big boys, even in terms of pricing. Their growth in Europe is promising, exceeded 50% in 1H 2017. If they are able to replicate this success in other markets such as the US as well, we may have a new smartphone king in the near future.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Apple iPhone Sales Bounce Back In China And US But Samsung Conquer Great Britain]]> https://dazeinfo.com/?p=83449 2017-10-14T10:05:54Z 2017-10-13T20:49:14Z The latest smartphone OS data from Kantar Worldpanel is out, and there is a good news for both of the two largest smartphone makers in the world – Samsung Electronics (KRX:005930) and Apple Inc. (NASDAQ:AAPL). Starting with Apple, the world’s second-largest smartphone manufacturer had a pretty good quarter from June to August. Apple managed to […]]]>

The latest smartphone OS data from Kantar Worldpanel is out, and there is a good news for both of the two largest smartphone makers in the world – Samsung Electronics (KRX:005930) and Apple Inc. (NASDAQ:AAPL).

Starting with Apple, the world’s second-largest smartphone manufacturer had a pretty good quarter from June to August. Apple managed to gain ground on rivals Samsung in the US and managed to tie them, with both companies accounting for around 35% sales share during the aforementioned period.

However, despite the similar sales numbers, the momentum lies with Apple, whose sales grew by 3.7 percentage points compared to last year. In contrast, Samsung’s sales only grew by 0.8 percentage points. The primary factor behind this is Samsung’s poor sales through the Verizon network, which is the largest cellular network in the US.

Apple also did quite well in Europe during this time, registering varying levels of growth in major markets such as Germany France and Spain. However, one blemish here was their poor performance in Great Britain, where their sales share fell by 2 percentage points.

Turning to China, there is, once again, a reason to smile for Apple. After a period of worrying decline in iPhone sales in the world’s largest smartphone market, Apple has bounced back. Apple closed the gap with number two placed BBK Electronics (parent company of Oppo and Vivo), with the sales share increasing to 17.7%, up from 13.4% last year in the 3 month period. However, Apple still considerably lags behind market leader Huawei, who accounted for 31.1% share of the sales during June-August.

Smartphone os sales share August 2017

Now looking at Samsung, the story is a bit different. Samsung’s performance in the US was somewhat disappointing, with only 0.8 percentage point improvement in sales compared to the previous year. However, Samsung’s poor performance in the US is somewhat offset by its strong showing in Europe, specifically in Great Britain. During the June-August period, Samsung accounted for 38.4% share in this region, showing its best in the past 3 years. This was due to their extensive promotional and marketing endeavours before the unveiling of the iPhone 8/8 Plus and iPhone X. In fact, over 25% of Samsung Galaxy S8 buyers in Great Britain attributed a promotion as the motivating factor behind their purchase. Also, nearly 50% cited attractive pricing as a key factor driving their purchase. In the case of Great Britain, Apple’s loss was clearly Samsung’s gain.

Of course, this data is only applicable till the end of August. Due to the subsequent releases of the Galaxy Note 8, iPhone 8/8 Plus and iPhone X, we may yet to see another shakeup in the market in subsequent quarters.

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Neeraj M http://dazeinfo.com <![CDATA[Android Phone Users Are Spending More Time in E-Commerce Apps Than Ever Before]]> https://dazeinfo.com/?p=83432 2017-10-13T16:00:55Z 2017-10-12T22:48:33Z In the era of smartphone and internet, apps have taken the driving seat to keep users engaged and connected with each other. The growing influence of social media among people worldwide made it mandatory to have social media apps pre-installed on devices. The trend, apparently, may change soon as smartphone users are spending more time […]]]>

In the era of smartphone and internet, apps have taken the driving seat to keep users engaged and connected with each other. The growing influence of social media among people worldwide made it mandatory to have social media apps pre-installed on devices. The trend, apparently, may change soon as smartphone users are spending more time in e-commerce apps with each passing year.

According to the latest report by App Annie, Android phone users in major economies used two to four e-commerce apps every month in the first half of 2017. An average Android user was found using 30 apps, on an average, in a month.

The increasing time spent in e-commerce apps by Android users in growing economies will result in 3.5 trillion hours of total time spent in e-commerce apps worldwide by 2021. As Android phone users are estimated to spend more time in e-commerce apps, retailers will record more revenue in their books. It’s is estimated that the worldwide m-commerce industry will be worth $6 trillion by 2021.

Interestingly, Android phone users in the US were lagged much behind than those in Asian countries in terms of time spent in shopping apps each month. South Korea topped the chart where an Android user had spent total nearly 10 hours in e-commerce apps in the first H1 2017. Whereas in Indonesia and India, an average Android user spent nearly 9 hours and 8.7 hours in e-commerce apps during the same period, respectively.

Despite the highest smartphone penetration, Android phone users in the US don’t look so obsessive with mobile shopping habits as compared to Asian countries. The App Annie report highlights that an average Android phone user in the US spent total 5 hours in e-commerce apps in the first six months of 2017.

Time Spent in E-Commerce Apps vs Sales From Mobile

Though Android users are spending more time in e-commerce apps in most of the major economies, the big question looms large: is the increasing time spent by Android phone users in e-commerce apps converting into increased revenue?

Overall, the mobile conversion is increasing with each passing year. By 2021, the m-commerce share of global online retail is estimated to swell to over 50%.  However, it’s iOS that is driving the growth of m-commerce despite increased time spent in e-commerce apps by Android users.

Generally, iOS users spend 18% more than Android users. One of the main reasons behind it is the early adoption of latest technologies by Apple users. The explosive adoption of Apple Pay portrays the iOS users’ preferences while shopping. According to Juniper Research, Apple Pay will rule the mobile wallet industry for the next few years. The report also estimated that the number of active Apple Pay users will be doubled in 2017.  Apple Pay is estimated to lead with a distinctive margin from Samsung pay and Android Pay in 2017.

The demographic difference between iOS and Android users is another crucial element behind the contribution to m-commerce revenue. The household income of iOS users in $75,000+ category far higher than those having an Android phone.

The trend, however, is changing fast. Android is closing the gap with iOS in terms of mobile sales revenue and the number of transactions from the mobile phone on e-stores worldwide. In the last few years, Android’s share of holiday seasons sales in the US has been growing at the cost of Apple. In Asian countries, other than China, the deep penetration of Android provides an edge over iOS when it comes to m-commerce.

All said and done, the growth ratio between time spent in e-commerce apps and money spent in e-commerce apps by Android users in significant. But it’s a positive sign for sellers, especially in emerging countries like India where the penetration of Android is quite high in comparison to iPhone.

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Neeraj M http://dazeinfo.com <![CDATA[Google Home Mini: A Personal Assistance Or A Personal Spy In Your Bedroom?]]> https://dazeinfo.com/?p=83412 2017-10-12T08:06:43Z 2017-10-12T07:18:03Z It’s no secret that Google knows a lot more about you than your closest friend, family member or even wife think they do. In past, Google has been caught multiple times for peeping illegitimately into your personal or professional life via browser, email or even search you use in your daily life. With the launch […]]]>

It’s no secret that Google knows a lot more about you than your closest friend, family member or even wife think they do. In past, Google has been caught multiple times for peeping illegitimately into your personal or professional life via browser, email or even search you use in your daily life. With the launch of Google Home Mini, Google may apparently be having an access to all private and very personal voice conversations you have with your family members. And, the interesting part is, you don’t even realise that you have got a company which has ears open all the time.

No, we are not trying to scare you with some fictional story; a recent incident has forced us to think how vulnerable we are in the era of internet and gadgets we are surrounded with. Last week Google launched Pixel phones along with few other gadgets. Among all those two products there were two gadgets that excited the people most – Pixel Phone and Google Home Mini.

Google Home Mini is an answer to the widely popular Amazon Eco Dot, which is a standalone voice-based personal assistant at your home or office. It helps you to perform many tasks, such as setting an alarm, reminders, reading emails, play music, getting weather information, order things online and much more by a voice command. A user can activate the device by saying “Hey Google“.

Till date, people believed that Google Home Mini or Google Home, the extended version of Mini, start listening only after a user activate it. Otherwise, it is no better than a piece of other gadgets lying in your home. After the incidents, however, people have started realizing how wrong they were about the capabilities of Google Home Mini.

Google Home Mini: Listening to You All The Time

If you have seen the documentary “Terms & Conditions may Apply“, you can easily relate to the horrific consequences of being tracked all the time. For the years Facebook, Google, Apple and many others have changed the way we approach privacy. After watching the documentary you would agree that there is nothing called Privacy in the world of internet.

Artem Russakovskii, an author at Android Police, received a Google Home Mini at Pixel launch event held last week. After using the device for a couple of days he started noticing extremely serious issues with the device.

“It was waking up thousands of times a day, recording, then sending those recordings to Google,” he said. “All of this was done quietly, with only the four lights on the unit I wasn’t looking at flashing on and then off.”

Google was quick to respond after learning cranky behaviours of Google Home Mini. The company personally sent an executive to collect the device from Russakovskii.

Google tried to play down the issue by stating that the company was well aware of the issue which has affected a very small number of Google Home Mini. The company also said that a software update was rolled out on October 7 to fix the malfunctioning of the touchpad which is a prime culprit behind the issue.

Google Home Mini : A spy in your bedroom

Google has assured users about the privacy though, the incident has once again triggered a debate on users’ privacy keeping Google at the centre of it.

We have Killed Our Privacy

Google has got a long history of monitoring internet users. In 2013, Google was accused of snooping emails to boost advertising revenue. The tech giant Microsoft blamed Google of invading into users’ privacy by reading every email for profit.

But that was not the only case Google found itself in hot waters for. Google was also accused of storing users’ search pattern and history and also for recording your voice silently.

The issue with Google Home Mini provides a sense of interference these tech companies can create in our life, directly or indirectly. One must see Hollywood flick “The Enemy of the State” to understand the adverse effects such snooping activities.

Industry experts debate that if Google could remotely ‘kill’ the issue of constant recording of conversations without a user’s permission, the company is very much capable reactivating the same feature without users’ consent. Even for a second if believe that Google will never indulge in such illegitimate act, there is every possibility that Google Home Mini – which is required to stay connected to the Internet all the time to function – could be hacked. All your personal conversations which were supposed to disappear in air may be heard by some hacker only to cough up a handsome amount of money. Ransomware is a classic example of this.

Considering Google’s long history of involvement with snooping, there is every possibility that through Google Home Mini Google could be collecting a much more data of your personal life than you may be aware of. No, we are not saying that Google will do that, but by placing Google Home Mini in your bedroom you make Google capable of doing so without any restriction any day any time.

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Rishabh Borde http://www.dazeinfo.com <![CDATA[Can Oculus Go Headset Help Facebook Achieve Its Target of 1 Billion VR Users?]]> https://dazeinfo.com/?p=83413 2017-10-11T20:13:44Z 2017-10-11T20:13:44Z Today at the Oculus Connect 4th annual developer conference in San Jose, California, Facebook Inc. (NASDAQ:FB) unveiled their new standalone Virtual Reality headset called the Oculus Go. The Oculus Go will be Oculus and Facebook’s first ever VR headset that does not need to be tethered to a PC or a smartphone to function. As many […]]]>

Today at the Oculus Connect 4th annual developer conference in San Jose, California, Facebook Inc. (NASDAQ:FBunveiled their new standalone Virtual Reality headset called the Oculus Go. The Oculus Go will be Oculus and Facebook’s first ever VR headset that does not need to be tethered to a PC or a smartphone to function.

As many of you might know, Oculus was one of the early pioneers of Virtual Reality with their Oculus Rift headset. However, commercially, the Rift was a massive flop, with Oculus only managing to ship 250,000 units in 2016.

There were a number of factors behind this failure, including a high price tag, a clunky user experience and competition from the likes of the HTC Vive and Playstation VR. The Oculus Rift also required a very powerful PC in order to function, further limiting its potential userbase.

Oculus Go: Facebook To Reinvent The VR Industry

With the Oculus Go, Facebook has set about to fix many of these issues. The Oculus Go is fully standalone wire-free VR headset, meaning it won’t need to be tethered to a PC or smartphone to function. This should theoretically provide a wireless VR experience, more convenient than ever before. It will also make mainstream VR more accessible to millions of people.

In terms of specs, the Oculus Go features a lightweight fabric design for comfort, 2560×1440 high-resolution LCD displays with next-gen lenses, integrated spatial audio and a motion controller. According to the Oculus, the higher pixel fill factor of the fast switching LCD in the Go will help in improving visual clarity and reducing the screen door effect (a kind of visual artefacts) compared to OLEDs. This is also likely a cost-cutting measure to keep the Go’s price point low.

facebook oculus go vr headset

Speaking of pricing, it is perhaps the most appealing thing about the Oculus Go. It will be priced at a very competitive $199, which is much lower than the Rift’s launch price of $599. It also puts the Go in the direct competition with the similarly priced Samsung Gear VR and various Google Daydream headsets. In fact, Facebook claimed that the entire Gear VR library will be compatible with the Oculus Go at the launch itself. Considering the fact that the Go is completely standalone, and doesn’t have to depend on a smartphone like Gear VR, Samsung might be in trouble.

Facebook has launched Oculus Go at the perfect time. The market for VR headsets is now heating up. Samsung’s upcoming Odyssey headset is due for release soon, and we are also hearing whispers of a new VR headset by HTC Vive as well. Also, a number of Windows mixed reality headsets are also in the works.

With Facebook, CEO Mark Zuckerberg is setting a target of 1 billion VR users, Oculus has a battle for VR supremacy on their hands now. Whatever the result though, the future of VR looks extremely bright.

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Neeraj M http://dazeinfo.com <![CDATA[[Update] OnePlus Is Accused of Collecting Users’ Personal Data Without Their Consent]]> https://dazeinfo.com/?p=83400 2017-10-14T11:44:24Z 2017-10-11T07:57:49Z [Update]: Finally, OnePlus admitted that they collect their users’ private data due to some reasons, but promises to stop this by the end of October 2017. The increasing penetration of smartphone has its own side effects, and stealing users’ personal data is one of the most crucial ones amongst all. OnePlus, the Chinese smartphone manufacturer is been […]]]>

[Update]: Finally, OnePlus admitted that they collect their users’ private data due to some reasons, but promises to stop this by the end of October 2017.

The increasing penetration of smartphone has its own side effects, and stealing users’ personal data is one of the most crucial ones amongst all. OnePlus, the Chinese smartphone manufacturer is been found storing a lot of personal data of its device users’ without their consent. And, to insult the injury, OnePlus decided to go silent when the problem is highlighted to the support forum of the company.

Christopher Moore, an Onplus 2 user, has accused OnePlus of collecting a lot of device information and app usage pattern that he feels is unethical. As a part of Hackathon Challenge, when he connected his OnePlus 2 to a proxy for monitoring the internet traffic from his device, he noticed a lot of unnecessary request to an AWS server hosted in the US.

On further investigation, he learnt that his smartphone is sending a lot of device information to an official microsite of OnePlus. Initially, he didn’t rattle much as the transmitted information was carrying his device IMEI number, screen lock/unlock information, Mac Address, Wireless Network and Mobile network information. However, after digging further deep into the matter, he was left astounded.

His OnePlus 2 was not only recording and transmitting device curial information, but also monitoring usage patterns of all apps installed. Undoubtedly, having access to such vital piece of information a company can know a lot about the personal preferences of a smartphone user. The illegitimate interference can also have adverse effects on a smartphone user’s personal life as well.

But the ordeal of Christopher doesn’t end here.

He was surprised by the response from Onleplus support team after he brought the matter into their notice. The clueless support team of OnePlus suggesting him bizarre ways to fix the ‘issue‘.

Christopher soon realised that OnePlus support team may not be authorised to suggest a legitimate solution even if they want to.

So, how to stop OnePlus from peeping into your device? The good news is, you don’t have to root your device. All you need to do is uninstall OnePlus Device Manager App via adb. The solution is a bit technical but if you manage to get it done with the help of any of your developer friend.

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