Instagram is a photo and video sharing social networking service, owned by Facebook Inc. Here are few interesting yet less known facts & figures about Instagram.
Initial Release: October 6, 2010
- Almost 8 years ago, Instagram was co-founded by Kevin Systrom and Mike Krieger.
- On October 6, 2010, the first version of Instagram was launched to the world, and 25,000 people signed up the first day.
- Kevin Systrom posted the first photo on Instagram on July 16, 2010.
- Today, Instagram is available in 245 countries around the world. (S)
- More than 200 million accounts take a look at a business profile each day. (S)
- Instagram has more than 800 million monthly active users. (S)
- More than 500 million people around the world use Instagram on a daily basis. (S)
- Every day, more than 300 million stories are created on Instagram. (S)
- On April 9, 2012, Facebook Inc has acquired the San Francisco-based Instagram for approximately US$1 billion, in a combination of cash and shares. (S)
- Instagram was just 1.5 years old when Facebook Inc. bought it for US$1 billion.
- It took nearly 2.5 years for Instagram to reach its first major of 100 million monthly active users. (S)
- In June 2016, Instagram user base has surpassed 500 million mark. Of which more than 300 million were using this photo-sharing app, on a daily basis. (S)
- More than 80% of Instagram users are outside of the US. (S)
- Instagram Stories are better used by Businesses. One-third of the most viewed Stories on Instagram come from businesses. (S)
- As of January 2018, Nearly half of Sweden’s population are active Instagram users. (S)
- When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.(S)
- Instagram videos get 2 times the engagement of photos than any other social media platform.
- The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
- With 237 million followers, Instagram business page is the most-followed account on its own app platform.
- Selena Gomez is the most-followed person on Instagram with 138 million followers.
- LeLe Pons had the most-viewed Instagram Stories in 2017.(S)
- New York is the most Instagrammed city in 2017, followed by London, Moscow and others. (S)
- We all are children by heart and Instagram proves it, Disneyland in Anaheim was the most Instagrammed location in the world in 2017. (S)
- Clarendon emerged as the most frequently used Instagram filter in 2017 for its ability to instantly take a photo from bland to dazzling, according to a survey. (S)
- Puppy face filter was the most used face filter on Instagram in 2017.(S)
- Jiffpom (@jiffpom) – The Pomeranian is the most-followed animal on Instagram, with 8.8 million followers.
- Over 40 billion photos and videos have been shared on the Instagram platform since its conception. (S)
- Over 2 million advertisers use Instagram every month to promote their businesses. (S)
- The community of businesses on Instagram has grown to 25 million as of November 2017.(S)
- Two-thirds of profile visits to businesses on Instagram come from people who aren’t following that business. (S)
- Maserati – a luxury car maker – has successfully sold 127 models of Levantes using Instagram and Facebook video campaign, which generated 21000 leads by reaching 4 million people. (S)
- 9GAG is the most popular publisher on Instagram, with the highest user engagement of 223.9 million interactions. (S)
- With over 17 million likes and still counting, Kylie Jenner’s photo of her newborn baby, Stormi Webster, is now the most liked picture on Instagram, beating Beyonce photo.(S)