Business

If there could be an easiest way to own a Samsung Galaxy S4, then this is it. All you have to do is stare at it uninterrupted for 60 minutes straight. And, don't try to play foul as Samsung...

It’s true; companies have been opting various technology-driven innovative campaigns for last few years to promote its products or services. And, renowned brands like Pepsi and Coca-Cola have moved a step further with such implementation. After much of buzz...

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the most neccesary element in the marketing strategies of businesses and organizations of all sizes. In a...

Despite the hype surrounding social media, SMBs invest a large chunk of capital on email - still restores a larger share of marketing spend than any of its contemporaries this year. Small and midsize businesses are allocating the largest share...

Ecommerce is rapidly gaining momentum in emerging markets. Those days are gone when shopping experience was only complete with touch and feel each and everything personally before reaching to pocket. A research conducted by market research firm Jana in March 2013 shows how these...

Social media marketing is the best way to connect with consumers, build social brand presence and understand consumers need. A couple of days before we had presented a mix of many reports from reputed firms who analysed digital marketing trends for...

Being the third largest country in terms of Internet users, India is witnessing explosive growth in E-Commerce space. Majority of Indian Startups are consuming the warmth of E-Business model to en-cash the brewing opportunities between 7 million Indian e-commerce...

In this year B2B content marketing strategies show a drastic change by adopting various tactics such as, videos, research reports, mobile content and virtual conferences. And interestingly, video tops the list by 70% of respondents opting for it. Digital video...

Online fashion and lifestyle products retailer Myntra today said it has acquired San Francisco based technology platform provider Fitiquette for an unrevealed amount. Headquartered in Bangalore, Myntra was started by a group of IIT/IIM graduates in 2007. The company has been funded by...

Adopting social media marketing strategy in your business is one of the best tactics to improve your business. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media data in their broader marketing efforts and...