Business

As the holiday shopping season is about to end in the next 30 odd days, brands are hustling with revised offers and deals to ramp up the sales rate and grab a majority of customers. The first 29 days...

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...

Good customer service is the lifeline of any business. Brands can grab in new customers by offering discounts and attractive deals but firms will remain profitable for long periods only if they are able to convert at least a few...

Content marketing, recently added to the list of business objectives of B2B and B2C firms, is a fairly new subject and is yet to be embraced by a majority of the marketers. Marketers who are aware of various content marketing techniques and...

Customer Satisfaction has emerged as one of the prime business objectives for any firm. Majority of companies across various sectors are striving hard to improve customer satisfaction rate. If we look at Q3, 2013, most of the firms have...

Majority of marketers spend in millions for advertising to attract fresh audience, but very few are able to contain the attracted brand fans for long-term association. Conversion Rate Optimisation (CRO) is important for any online firm to drive maximum...

The most valuable asset for any online brand which decide its success rate are its customer. It is important for all brands to keep their customers satisfied and make sure their queries are entertained on time. Whenever a consumer is...

Email marketing is on the rise, especially in terms of  brand building, purchase and more such closely related factors. Brands use Email marketing to keep their followers updated with news about the latest products, services and special festival offers...

A sunny afternoon and you are at middle of one of the busiest streets with no refreshments or garden close by. Suddenly, you see a coca-cola bottle-shaped giant green park with big trees and green grass, appearing at centre...