Business

Canadians Are Spending More Time Online Watching Videos : Online Ad-Spending On Videos Set To Grow To 360.5 Million CAD By 2016 [Study]

Canada has the second highest internet usage across the globe, with users spending more than 41 hours per month online. With its high internet usage, the country also indicates which way the internet usage trends across the globe are headed....

Generating Leads Was A Major Concern For 41% Of B2B Marketers. Nearly 40% Of B2C Marketers Were Worried About Driving Sales. [REPORT]

As the first quarter of 2014 has kicked off, marketers from various B2C and B2B firms are busy collecting data, stats, figures and ideas to frame their marketing strategies, allot budgets and a lot more. According to a survey...

Online Video Increases Consumer’s Understanding Of Brand Products By 74%. [INFOGRAPHIC]

Demand for online video content by information seekers is rising at an explosive rate across the globe. People love browsing for information in the video format due to better understanding and a more apt description of the required information....

Mobile Advertisement Q3 2013 : Entertainment, Retail Grab Maximum Marketing Dollars !

The explosive growth in the global Smartphone industry has caused brand advertisers to start channelising their marketing efforts towards mobile users. In Q3 2013, Smartphone sales surpassed feature phones and mobile advertisement has started getting highest ever traction from the...

B2B Marketing : Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing [INFOGRAPHIC]

Social Media and latest technology powered inbound marketing techniques have revolutionized the way business of sales in the B2B industry takes place. B2B marketers are largely using Facebook Inc. (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD) and Twitter Inc. (NYSE:TWTR) to generate leads....

With Desktop Online Sales Worth $1.198 Billion, Black Friday Recorded The Holiday Season’s First Billion Dollar Day! [REPORT]

As the holiday shopping season is about to end in the next 30 odd days, brands are hustling with revised offers and deals to ramp up the sales rate and grab a majority of customers. The first 29 days...

Consumer Confidence Index (CCI) To Be Considered For Framing Business Strategies! Must Read For Marketers [STUDY]

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...

Loyalty Programs Favored By 92% Of Consumers From Developing Countries Of Asia! [STUDY]

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...

Customer Tenure, FRT(First Reply Time) Are Decisive For Customer Satisfaction [STUDY]

Good customer service is the lifeline of any business. Brands can grab in new customers by offering discounts and attractive deals but firms will remain profitable for long periods only if they are able to convert at least a few...

Content marketing For B2B Marketers: LinkedIn,SlideShare Usage Is On The Rise! [REPORT]

Content marketing, recently added to the list of business objectives of B2B and B2C firms, is a fairly new subject and is yet to be embraced by a majority of the marketers. Marketers who are aware of various content marketing techniques and...

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India’s Coworking Space Market by Year

The graph shows the estimated market size of India's...

Android Users Beware: WolfRAT Malware May Be Coming For You

If you're one of the 2.5 billion Android users out there, you should pay attention. The security experts at Cisco have discovered...

Annual EV Sales in India by Segment: FY 2016 – 2020

The graph represents the annual EV sales in India...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...