Business

The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter...

The app-based cab aggregation industry is growing really fast, becoming highly competitive, with many challenges for the players. Despite, the market has been attracting new players at regular intervals, and the new entrant is Google. Amidst the competition and...

There is a new ‘buzz’ going around in the investment game—crowdfunding investment. Though crowdfunding is a relatively new investment practice, existing businesses, individual, and startups are increasingly looking to raise funds through this method. Let’s examine some facts and...

Sometimes, even being the 11th fastest growing startup in India or training over 400,000 professionals across 150+ countries, led by 2,000+ qualified trainers, falls short of set expectations. And that’s when it’s time for entry into new markets and...

The explosive adoption of internet and mobile phones in emerging markets will push the global business-to-consumer (B2C) ecommerce sales to hit $1.5 trillion in 2014, resulting in 20.1% increase in sales as compared to last year. Constantly increasing number...

Canada has the second highest internet usage across the globe, with users spending more than 41 hours per month online. With its high internet usage, the country also indicates which way the internet usage trends across the globe are headed....

As the first quarter of 2014 has kicked off, marketers from various B2C and B2B firms are busy collecting data, stats, figures and ideas to frame their marketing strategies, allot budgets and a lot more. According to a survey...

Demand for online video content by information seekers is rising at an explosive rate across the globe. People love browsing for information in the video format due to better understanding and a more apt description of the required information....

The explosive growth in the global Smartphone industry has caused brand advertisers to start channelising their marketing efforts towards mobile users. In Q3 2013, Smartphone sales surpassed feature phones and mobile advertisement has started getting highest ever traction from the...

Social Media and latest technology powered inbound marketing techniques have revolutionized the way business of sales in the B2B industry takes place. B2B marketers are largely using Facebook Inc. (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD) and Twitter Inc. (NYSE:TWTR) to generate leads....