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Social sites are no more just a platform for getting in touch with family and friends or to interact with acquaintances. They have, in addition to the above, come to be known as opportunities for business owners for improving...

If a picture says a thousand words, a one-minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of the...

It is December. The year 2014 is coming to an end. That time of the year when we want to sit back and rewind. Remember the year which is coming to a close and recollect our best memories of...

The Q3 2014 report released by GlobalWebIndex (GWI) has pointed out that instant messaging apps like Snapchat, WhatsApp and Facebook Messenger are growing rapidly. In most cases, they were seen to be growing at the cost of networking sites....

People love it, hate it but they just can't ignore Facebook Inc. (NASDAQ:FB). This has been proved once again after the recent statistics on Social Login Trend Q3 2014 is out. Despite all privacy concerns and reports on young...

The supremacy of Facebook Inc. (NASDAQ:FB) over all other social networks is unquestioned, as the social giant continues to drive nearly 5X more traffic to websites across the world than any other social site worth a mention, as disclosed by...

If a picture says a thousand words, a one minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of...

Analyzing a casual surfer’s behaviour has always been a conundrum. And though it is difficult to generalize or predict what eggs on people over the internet to log in to certain sites or click on the mentioned links, it...

Although Facebook Inc. (NASDAQ:FB) has been the undisputed king of online social media among all the age groups, but taking in specific the case of the young users, it is no longer the most preferred social platform for them.With 87% of the...

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers....

The explosive growth of smartphone has given wings to content creation, curation and consumption. To make it more explosive, multi-folds mobile internet penetration is allowing people to take their internet world everywhere with them. Until few years back, online...

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with...

Almost all social media sites, including Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD), have turned into a battle ground for brand marketers across the globe. Marketers are increasing their social media activities on various networking sites to generate...

Facebook Inc. (NASDAQ:FB), Twitter Inc. (NASDAQ:TWTR), and LinkedIn Corp (NYSE:LNKD) are offering platforms to market products/services to more than 2 billion users. Emergence of Pinterest and Instagram are adding up more avenues, resulting in higher reach than ever before....

A lot of small businesses, bloggers and even large companies have tried the automation approach to marketing. In some ways, there's a certain kind of appeal there. With 'manual marketing' you spend a lot of time and money on...

Creating fake profiles, increasing likes, fake followers, fake clicks, fake shares, fake reviews and fake accounts has now turned into a booming business. By 2014, more than 15% of social media reviews on various networking sites like Twitter Inc....