YouTube

Analyzing a casual surfer’s behaviour has always been a conundrum. And though it is difficult to generalize or predict what eggs on people over the internet to log in to certain sites or click on the mentioned links, it...

Although Facebook Inc. (NASDAQ:FB) has been the undisputed king of online social media among all the age groups, but taking in specific the case of the young users, it is no longer the most preferred social platform for them.With 87% of the...

More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers....

The explosive growth of smartphone has given wings to content creation, curation and consumption. To make it more explosive, multi-folds mobile internet penetration is allowing people to take their internet world everywhere with them. Until few years back, online...

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with...

Almost all social media sites, including Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD), have turned into a battle ground for brand marketers across the globe. Marketers are increasing their social media activities on various networking sites to generate...

Facebook Inc. (NASDAQ:FB), Twitter Inc. (NASDAQ:TWTR), and LinkedIn Corp (NYSE:LNKD) are offering platforms to market products/services to more than 2 billion users. Emergence of Pinterest and Instagram are adding up more avenues, resulting in higher reach than ever before....

A lot of small businesses, bloggers and even large companies have tried the automation approach to marketing. In some ways, there's a certain kind of appeal there. With 'manual marketing' you spend a lot of time and money on...

Creating fake profiles, increasing likes, fake followers, fake clicks, fake shares, fake reviews and fake accounts has now turned into a booming business. By 2014, more than 15% of social media reviews on various networking sites like Twitter Inc....

Demand for online video content is increasing at a rapid pace. Users often throng online video content properties from Google Inc. (NASDAQ:GOOG), AOL Inc. (NYSE:AOL), Facebook Inc. (NASDAQ:FB), Hulu and a lot more. Nearly 87.1% of the U.S internet...

The undisputed king of video content, Google Inc. (NASDAQ:GOOG) owned YouTube, has revolutionized the realm of video ads for publishers and viewers across the globe. Brands and YouTube users are on the site spending more than 4 billion hours...

The world’s largest video content site YouTube, second largest search engine after Google Inc. (NASDAQ:GOOG) with over 3 billion monthly search queries, recently revamped its comment section to help brands on YouTube and promote a better engagement experience for users....

YouTube, a daily go-to website has emerged as a platform that most large companies find impossible to ignore. After search giant Google Inc. (NASDAQ:GOOG), YouTube is the second largest search engine with more than 3 Billion search queries every month. Web users...

Majority of advertisers are aware of the importance of Rich media content and its effects on brand visibility. Marketers of B2C firms, across the globe are emphasizing more on designing Rich media content to attract consumers and drive engagement...

LinkedIn Corp (NYSE:LNKD), Facebook Inc. (NASDAQ:FB) and Twitter are collectively responsible for 95% of visits to corporate websites from social media sites with LinkedIn, leading the pack. Corporate websites are boosting their presence on the world’s largest professional network,...

Mobile and Digital advertisement is increasing faster than rupee depreciation against major currencies. In today's era when customer service is done via Social media, it makes sense. Advertise where your customers are, must be the funda of companies. And...