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With the shopping season approaching closer, consumers are enthusiastic and are planning their holiday shopping schedule, at the same time the U.S companies are gearing up for some epic shopping deals and offering various incentives to attract shopaholics. A majority of...

Facebook Inc.(NASDAQ:FB), with over 1.189 billion monthly active users is facing threat of a decelerating user base, as majority of teens have issues related to privacy threats on the site. Facebook  is nearly extinct in developed states of North...

Social media is no more a place to just interact with friends and peers. It has evolved as a marketing hub for brands to attract shoppers across the globe. We know that more than 48% of shopaholics prefer social...

Facebook Inc. (NASDAQ:FB) is rolling out numerous features to make the platform more advertiser friendly and provide better ROI to brands. Advertisers in developed markets are getting more accustomed to various tactics and ideas to enhance their returns on the...

Social media titan Facebook Inc. (NASDAQ:FB) has backed out from its earlier announced introduction of Auto-Play Video for its Ads. Due to increasing demand for video content by information seekers, Facebook had earlier planned to provide better advertising platform to...

One might feel that heavy investment on Facebook Inc. (NASDAQ:FB) marketing will drive wide fan following for their Ads. But the Social media giants have their own rules; it is important for marketers to follow their guidelines before submitting...

Go-mobile era and dominance of Facebook Inc. (NASDAQ:FB) in social media front has paved a way for large number of Facebook mobile users. This has indeed led to increase in referral rate to website of brands/firms through 'Facebook on...

Social media titan Facebook  Inc. (NASDAQ:FB) is introducing progressive changes to enhance its foothold in mobile section. It's latest version of messaging app for android was renewed to provide enriched experience to its mobile users. The latest version allows...

In 2013, majority of top social media sites like Facebook Inc. (NASDAQ:FB), Twitter, LinkedIn Corp. (NYSE:LNKD) have grown more advertiser friendly and introduced vast features to increase their brand visibility and ROI. Advertisers too are getting more accustomed to...

Social login is vital for business firms and online brands as consumers are growing impatient and prefer not wasting their time in filling up long form with personal details while logging to any website or apps. Social login option...