Mobile Apps

Apple Inc. (NASDAQ:AAPL) iOS App Store and Google Inc. (NASDAQ:GOOG) Play Store are competing fiercely for domination of the global app market, according to a new report. During Q1 2014, worldwide downloads from Google Play store exceeded those from the App store...

Apple Inc. (NASDAQ:AAPL) changed the world of smartphones about 7 years ago with the launch of iPhone and then with a highly successful App Store platform. Mobile Apps have since consistently outpaced mobile and PC browser based ads in terms...

Apps are the way of the future, allowing companies to increase their revenue and tap into the ever-expanding mobile market. Consumers have more control over their user experience than ever before, so companies can reach into their lives through...

In 2014, 9 out of 10 doctors will use a smartphone, with nearly the same percentage having access to tablets, Epocrates reports in their 2013 Mobile Trends Reports. With so many medical professionals using smartphones in their personal life, a...

Surely it’s old news by now that Facebook Inc. (NASDAQ:FB) paid $19 billion for WhatsApp in cash and stock. After plugging in the numbers, it essentially paid $42 per user. Apparently, the decision to acquire WhatsApp is proving worth...

Six years after Apple Inc. (NASDAQ:AAPL) released the iPhone and ushered in the mobile revolution, apps have solidified their authority, leaving websites far behind. Flurry, a mobile analytic firm, tracked 450,000 apps on 1.3 billion devices between January and...

Ever since the invention of the World Wide Web, Internet giants have consistently focused on being able to control the discovery of new content, and to direct web traffic. This control originated from ISPs in the 90’s, and shifted to...

Customers are now increasingly using their smartphones while shopping physically in a retail store. In a survey commissioned by Google almost 84% of smartphones users use their phones for at least 15 minutes to help them select which product...

The next time you allow an application to access your data from your Facebook profile or phone contacts check the permissions it requires carefully, especially if you are on Apple Inc. (NASDAQ:AAPL) made iPhone or iPad. Nowadays companies have...

As the world moves mobile, businesses are following suit to stay relevant and up to date. Mobile marketers stay desperate to try to tap into the millennial market -- with little success breaking through the distrust and white noise...