Price is Not the Most Influential Element For Shoppers [REPORT]

In the era of mobile and internet, brands are always ready to go to any extent in a bid to acquire customers. While every brand employs different strategies, the one that is the most common and probably the most...

Facebook To Offer Free WiFi At Indian Railway Stations, Not Ready to Give Up On India

The social media behemoth Facebook Inc. (NASDAQ: FB) is not ready to relax its focused approach to India – the world’s second largest country by population, mobile subscriptions and Internet users. Facebook is reportedly all set to make a...

Automation To Eat Up A Sizable Number of IT-BPM Jobs In India

Automation, or simply automatic control; So much for the technological growth. Well, it's time to stop eulogising it and hit the reality. It's almost a hot topic everywhere about how automation advances, the tools and methodologies will impact the...

Verizon Acquires Yahoo!: Pays Peanuts For The Internet Major Worth $128 Billion Once

After months of speculations, negotiations, and rounds of meetings, finally Yahoo! is sold. According to WSJ, citing person familiar with the matter, Verizon acquires Yahoo! for $4.8 billion. The board of Yahoo! has also accepted the terms and conditions...

Facebook Drones To Connect 1 Billion People With The Internet

Riding on the back of new initiatives, to support the growth of its social network, Facebook has been showcasing a splendid performance for the last few years. Though the initiative to provide free Internet through its Free Basics was...

3 Questions That Evaluate Your Online Content’s Marketing Potential

The market for digital content will surpass $500 billion mark by the year 2019. This figure illustrates the importance of online content and why businesses must focus their attention on creating the kind of content that resonates with their target...

Yahoo! has Tumbled the Market Valuation of Tumblr to One Third

The great drama of Yahoo! seems to be unending. The infamous MaVeNS strategy of Yahoo’s CEO Marissa Mayer has failed pathetically to an extent that the company once valued $128 billion is now up for sale. Apparently, the situation is turning...

Reliance Jio: From Nowhere to Nightmare for Indian Telecom Operators

Reliance Jio network has become a nightmare for a number of telecom service providers lately because of its irresistible data plans and offers. The potential of Reliance Jio can be deciphered from the fact that it has already captured...

Brands, Your Online PR Crisis Is Your Fault

These days PR Crisis is one of the biggest challenges faced by brands, either be it McDonald’s, KFC, Apple or any other. While small brands find itself in a bit of tricky situation, bigger brands sometimes also do big...

Google Premium Smartphone: What Is The Company Aiming At ?

Google is reportedly trying to test the premium smartphone market for Android by launching its own premium smartphone by the end of this year. The move is being considered as an effort to dethrone the premium smartphone giant Apple’s iPhone. Unlike...
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Amazon Makes Historic Bet on AI: $4 Billion Fuels Anthropic’s Generative Engine

AI investments have skyrocketed in the last three years, with tech giants placing their bets on the transformative power...
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