Internet

Amazon Bets Big on Unbranded Bazaar in India: Aggressive Price Strategy to Conquer Tier II and III Cities?

Indians consistently prioritize price over brand recognition, and Amazon seems to have realised this trend. The e-commerce giant is strategically betting on its soon-to-be-launched low-price shopping platform, "Bazaar", aiming to woo value-conscious customers across tier II, III and IV...

Where Should You Consider Travelling in Europe in 2024?

We asked our knowledgeable writers to suggest the top destinations in Europe for 2024 - perhaps due to a flurry of new hotel openings, rumours of Michelin arrivals, brand-new museums, or a concerted conservation effort taking root. We heard...

Swiggy Delivered Double-Digit Revenue Growth in FY23, But IPO Hopes Hinge on Turning Red Ink Blue

Swiggy, India's online food and grocery-delivery company, has recently filed its financial statements for fiscal 2023, ending on March 31, 2023, and the results are noteworthy. The company reported an impressive 45% YoY growth in its operating revenue, amounting...

Netflix’s Global Paying Users Exceeded 260 Million in 2023: Strategic Marketing Spending Paid Off

Netflix, Inc. (NASDAQ: NFLX) has unveiled its financial results for the fourth quarter and the full fiscal year, ending December 31, 2023, and the results are noteworthy. The OTT streaming giant registered a 12.5% YoY and 3.4% QoQ growth...

Swiggy’s Rs 10 Platform Fee Experiment: A Bite Out of Budget-Friendly Customers in India?

Swiggy will soon introduce a platform fee of Rs 10, a jaw-dropping increase of over 3X from the current Rs 3 levied on most customers in India. The online food and grocery delivery firm has already begun teasing this...

Seasonal Keyword Optimization: Leveraging Trends for SEO Excellence

In the ever-evolving realm of digital marketing, maintaining a strategic edge is paramount to success. One enduring strategy that consistently yields positive results is seasonal keyword optimization. The approach involves tailoring website content, marketing campaigns, and SEO endeavours to...

Zomato Plays the Long Game: Prioritizes Brand Identity Over Super App Ambitions, Ditches International Dreams

Zomato has been making waves in recent months with its strategic business restructuring decisions in a bid to strengthen its dominance in India's fiercely competitive food delivery sector. A crucial part of this strategy involves making Blinkit, its quick...

Flipkart Internet Shines With 42% YoY Revenue Surge in FY23, Investment in Logistics Pays Off

Flipkart, India's e-commerce giant owned by Walmart, has unveiled its financial results for fiscal 2023, ending March 31, 2023. The heartbeat of Flipkart's marketplace operations, Flipkart Internet, showcased an impressive 42% YoY growth in operating revenue, from Rs 10,477...

Swiggy and Zomato Lock Horns in India’s Food Delivery Price War: Enough to Entice New Customers?

In India's rapidly expanding online food delivery landscape, industry frontrunners Zomato and Swiggy are revamping their strategies to appeal to a growing demographic of budget-conscious consumers, specifically focusing on students and job-seekers. As the conventional methods of customer acquisition...

A Year of RBI Ban: Paytm, Razorpay Embracing New Revenue Streams

In a significant regulatory move last year, the Reserve Bank of India (RBI) imposed a ban on major payment aggregators like Paytm, Razorpay, Cashfree, and PayU from onboarding new merchants and businesses. Initially presumed to be a short-lived setback,...
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Guide on How to Write a Winning Coursework for College?

The dream of all students is to be champions in every field of their life. College students want to...
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