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An Upcoming Facebook Feature May Utterly Kill MySpace

By
Prayiush
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0

Facebook is on its way to offer a new application to its users to leap over the competition with Google+ and probably kill MySpace utterly. Recently, several new features have been launched by various social media giants like Facebook – “Smart Friend List” and “Subscribe Button”, Twitter – Introduced in five new languages, and Google+ that opened its API access to users.

it’s been expected that company will unveil new media platform at F8 Developers’ conference in San Francisco on Thursday, according to the New York Times. Now users can share their favorite music, television shows and movies at media platform. This new application will benefit cloud-based digital music services like Spotify and Rhapsody, who had struggled in past to sign up large number of playing users.

“If it works the way it is supposed to, it would be the nirvana of interoperability,” said Ted Cohen, a consultant and former digital executive for a major label.

According to the NYT, Facebook has made an agreement with number of media companies to provide direct link to users on their widget or tab, or as a user’s news feed.

Company’s new media platform may comprise Spotify and Rhapsody, along with smaller competitors Rdio, MOG, Deezer and Vevo (video music site).

Among these, Spotify is the largest with 10 million users launched in 2008 in Europe and arrived in USA in July. It provides “freemium” service to users with ads or $5 to $10 for an ad-free version.

Rdio and MOG – which charge $5 to $10 for a monthly subscription have announced free version last week to stay competitive in the market.

MOG will provide “bunch” of free music to their new users for free – supported by advertisement which they can share with their friends, Rdio’s will provide free music with ad-free.

However, still there is no clarity over the number of free song which user can avail via Facebook since none of the digital music providers have revealed their songs tank publicly.

“Our belief is that the cost of the content cannot be fully offset by the advertising dollars you can generate, and that the subsequent conversion of somebody to a paying subscriber because they’ve been able to listen to content for free on a desktop is not at a level that supports the losses you’ll incur on the advertising side.” said by Mr. Jon Irwin – President of Rhapsod.

Mr. Irwin also believes that with the launch of this new media platform by Facebook big players like Rhapsody and Spotify will have the advantage.

“It’s going to be hard for the players not at scale to survive, you’re looking at a two-horse race” said by Mr. Irwin Rhapsody President.

However, the whole new upcoming dynamics will surely prove disaster for a troubled company – MySpace which is fighting for its last survival through similar media platform. If Facebook manages to woo users towards its new media application, MySpace may have to look for the place for its last ritual.

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Is Work From Home Phenomenon Productive Enough? [INFOGRAPHIC]

By
Prayiush
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2

In era of technology, it’s been seen valuable changes in terms of work performance. Now people can do their work in an ease manner. Earlier in 2k, people had to cover miles from their home to office to do their work. But with the introduction of new technologies it’s become easier for people to carry on their official jobs from their home or from any place.

It’s been noticed that working from home is more prevalent and more widely accepted than ever. For fresher, 56 percent of fortune 500 companies’ senior leaders and hiring manager believe that the workforce will increase steadily at their companies according to survey report by Work Simple.

Few key insights of the Infographic:

  • 60% of office based employees use virtual teaming technologies daily.
  • 53% of CFO from USA plans to increase telecommuting and teleconferencing technology where as 76% of CFO from Asia are planning to increase it.
  • 56% decision makers believe working from home improves employee’s productivity.

Have you noticed how many employees in your office work remotely?

Source: WorkSimple

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Rising Influence of Social Media on Consumer Behavior [REPORT]

By
Sunshine
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0

If you think that Social Media is the place only to connect with people then you must pay attention to this analysis. The impact of social media over the people is so effective that they have inherited it in their daily life. The buying process, decision-making process, travel planning process and almost every activity of daily life has been influenced by social media.

The latest report from Nielson – State of the Media: The Social Media Report – analyses trends and consumption patterns across social media platforms in many countries.  The study explores the rising influence of social media on consumer behavior.

Few major key-findings of the reports are:
  • Social Media and the Blogs are the major attraction among Internet users these days.
  • Females are the ones who are more active over social media.

  • Men still maintain their professional approach over social media by visiting more over LinkedIn and Wikipedia.
  • Social Media is slowly going on mobile way. Mobile users are the fastest growing segment of social media.
  • Social Networking apps are among the Top 3 downloaded apps by Smartphone users.
  • People who are quite active over social media are more influential offline.

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Google Gmail: A Significant Threat to Microsoft in Enterprise Market [STUDY]

By
Dazeinfo
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1

Google seems to be slowly wining over Microsoft in various markets after long 12 years of existence. In the space of enterprise email market where Microsoft Exchange has always been known as anonymous leader, Google’s Gmail is silently gaining the momentum. Gmail is expected to cover more than 30% or more of enterprise email market by 2020.

According to a latest study from Garner, Google’s enterprise Gmail service is slowly becoming the most preferred email system among the commercial organizations with more than 5000 seats. Infact, organizations have started looking beyond setting up Microsoft’s Online Exchange only towards Gmail.

However, in current scenario, Gmail doesn’t hold any sizable market share in enterprise segment. With just 1 percent of enterprise email market, Gmail is still lagging much behind than Microsoft. Interestingly, equations change drastically when it comes to enterprise cloud email as Gmail holds more than half of the market share. Though, enterprise cloud email is just 3 -4 percent of overall enterprise email market, it’s expected to grow 5 folds by end of 2016 and close to 55% by the end of 2020, study says.

“The road to its enterprise enlightenment has been long and bumpy, but Gmail should now be considered a mainstream cloud email supplier,” said Matthew Cain, research vice president at Gartner.

The other enterprise email systems like IBM LotusNotes/Domino and Novell GroupWise are still available in the market but their year-on-year growth has become almost negligible. Google’s Gmail I the only enterprise email system that is on prosperous path.

But the growth and the road is not going to be that easy for Gmail in enterprise system. Organizations generally stay quite demanding when it comes to email system as it’s one of the most important aspects of their business communication. Unfortunately, Google is resistant to feature requests that would be applicable to only a small segment of its customers. There may be several complex requirements from many business segments, like Banks and Financial institutions, which Google is unlikely to build into Gmail given the limited appeal.

Google may find itself in thwart relationship with many organizations due to such firm stands and it may go through rough patches while convincing enterprise segment for its traditional email services.

“We believe that, for most organizations, performing one more on-premises upgrade, which will take an organization through 2014, is the most prudent approach. A less-risky approach to cloud email is via a hybrid deployment, where some mailboxes live in the cloud and some are located on premises. This hybrid model plays to Microsoft’s strengths given its vast dominance of the on-premises email market.” Says Mr. Cain.

Whatever the situation, Microsoft and Google both are betting big time over cloud and with Office365 and Gmail it’s just the beginning. Having said that, companies are well aware that to prove their presence in cloud for enterprise email, extensive enhancements, improvisation and security are the prime concerns to focus upon. And with all such endeavors, there is absolutely no space for other competitors.

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Google+ Tries To Reach Masses Through Developers: Opens Up API Access

By
Prayiush
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0

It seems that Social media space has been revitalized with the new features and launches and the competition is constant growing with every passing day. It’s just like F1 race, who will reach the podium first. In last two days, Facebook has introduced two new applications – “Smart friend list” and “Subscribe”. Post to this Twitter has also included five new languages for tweets. Now, it’s the turn for Google to launch first application programming interface (API) for its social networking initiative Google+.

Google+ API will focus only on those data which are publicly available – updates of users on Google Plus page. Through this API, Google+ users’ profiles and posts can be accessed by developers to integrate such features with any third-party application.

It might surprise users; Google provides code Library for those who know code languages like Java, Python, Ruby or PHP.

 “This is just the beginning; the Google+ platform will grow and we value your input as we move Google+ forward,” Google said on its blog.

In June, Google launched its much awaited Facebook competitor called Google+ with lots of excitement among social media users across the globe. To create the excitement among the users at early launch days, Google+ was available only for set of people. However, it became openly available for everyone lately.

Interestingly, Google+ was also criticized badly by media due to lack of woman users. After Google unveiled service of it social networking site Google+, it reached 10 million landmarks in just two weeks.

Google+ allows its users to classify their friends into circles, features that has influenced Facebook to launch “Smart Friend List” feature. Another valuable feature called “Hangout” allows maximum 20 people at a time to do Group video chat.

Twitter’s API has already been launched in 2006, followed by Facebook in 2007.

For more information about Google+ API code, developers can visit company’s Google+ developer site.

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PayPal Depicts Futuristic Image of Shopping & Money [Video]

By
Dazeinfo
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0

With the advancement of Technology in every aspect of life, it has been difficult to rule out any futuristic projection, idea or process – though it may not be realistic in current scenario. That exactly PayPal is trying to do and it would get it into our real life in next few months.

PayPal has just released a video on Shopping and Money that portrays the futuristic image of company’s next generation payment platform. If we really analyze the meaning of the video, it demands to just re-imagine money.

The upcoming payment platform comprises of almost every everything which is required for shopping. Barcodes, personal payments, transfers, location-based offers, deals, QR Code shopping style and many more have been covered under it and people can transfer real money into PayPal account in a wink of second.

“We’re rolling out a one-stop shop for merchants to engage their customers directly during every part of the shopping life cycle –  generating demand from consumers through location-based offers, making payments accessible from any device (not just from the mobile phone), and offering more flexibility to customers even after they’ve checked out”, says Scott Thompson – President PayPal.

I am not sure PayPal is up to what but one things is clear: The revolution has begun and we should start accepting the things as it come to us. Any conservative approach and welcome to such initiative will only keep us behind.

Enjoy the video after this break;

httpv://www.youtube.com/watch?v=V7q1jx8mYi8

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Lenovo IdeaPad A1: A 7” Android Gingerbread Tablet At $200 [Video]

By
Dazeinfo
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0

Undoubtedly, the launch days for Tablets are not going to over yet as more and more companies are jumping into the Tablet bandwagon and exposing the masterpiece in its class with a mix of variety, technology and price tag. Lenovo has introduced two new Android Tablets that caters to different set of users and classes.

The first small baby IdeaPad A1 still incubate the market of Android 2.3 (Gingerbread) for Tablets. The 7 inch screen may not give you the similar feel like other tablets which are available in the market and running on dual core, but then again it has been tagged with only $200. For sure, you may find it difficult to beat it at this price.

Slightly but nicely personalized home screen of Gingerbread provides you almost the same feel what you may feel while holding any dual core Tablet. Ultimately, you will feel happy with IdeaPad A1 and a small hole in your pocket.

httpv://www.youtube.com/watch?v=NPjOegdMg3Q

On the other side, Lenovo have not leaped over the Tablet users segment which settles down nothing but the best. For them, it has direct competitor of Samsung Galaxy Tab 750 – IdeaPad K1 – with NVIDIA Tegra 2 processor, 10.1 inch screen and running on Android 3.1 (Honeycomb).

Though the price of IdeaPad K1 has not been revealed yet but it’s expected to settle down within the close range of Galaxy Tab 750 as it has many identical features which make challenge the Samsung’s latest Tablet bet I open market.

httpv://www.youtube.com/watch?v=e2UIg3Ddfp0

Video & Photo Credentials: Androidcentral

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Sorry! No Facebook IPO: People Need To Wait Till Mid 2012

By
Sunshine
-
4

For those who are desperately expecting Facebook IPO in early 2012, this news may disappoint them. Facebook has decided not to go public any time sooner than next year. Earlier, it was expected that Facebook will file its IPO in fourth quarter of 2011. However, in current scenario, company has decided to hold down its IPO till mid of 2012.

Recently, company has made revenue of $1.8 billions in its first half of the year 2011 and a net income of $500 million. Company is expecting to reach the landmark of $4 billion at the end of this fiscal.

Earlier in May, Facebook had been valued worth $87.5 billion in and company was expecting to raise a $100+ billion through IPO. In June it was expected that company will file the IPO in starting of 2012, however due to bad U.S debt Facebook has delayed its IPO till mid 2012.

So, what made Facebook to revamp its IPO strategy? There are certain aspects which made Facebook to stay back – atleast for some time now:

  1. 1.    Market Conditions:  The first half of the year proved to be fruitful for IPO. It’s been supposed to be the best year since 2007, but due to the downfall of U.S debt market in August twenty one IPOs have been pulled out from the market and year proves has been transformed into an ugly monster for financial market.
  2. Motivation:  By no way Facebook CEO Mark Zuckerberg wants his human assets to get distracted due to post-IPO shuffle at higher management level. Especially at the time when company is facing the possibly the best competition ever from Google Plus, Mark prefers his employees to stay focused on core responsibilities.
  3. Money for Some:  Facebook is in no hurry to make money, since it doesn’t need capital to grow. May be facebook employees want to be rich, but facebook itself probably doesn’t need them.
  4. Disclosure Details: Company doesn’t want to disclose its details to public; once it gets files with SEC it will have to release all its details. As per the binding with SEC, Facebook will anyways have to reveal all its details by April 2012 because it has more than 500 shareholders.
  5. Clean up: Facebook needs to generate serious revenue in order to extract more investors; it doesn’t need to clean up its business model.

In all such scenario one thing is sure, Facebook IPO is going to come but just after the break of few quarters more.

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Facebook’s New Subscribe Option Guards You From Annoying Updates

By
Dazeinfo
-
4

Facebook feels heat from its arch rivals Twitter and Google Plus in social media networking market. Competition is so high that in last two days, Facebook has introduced two new applications to stay most attractive social media platform among online users. It was just yesterday when company unveiled “Smart friend list” feature and again today it’s “Subscriber button” which shows level of competition faces from its rivals.

Facebook has added a new subscribe button, which is quite similar to Twitter’s original “Suggested User” list that provides new users with recommendations of people to follow limited list.

Facebook new “Subscribe” button shows up under “Most Recent”. User can click on the button if they want to view status update of the person. With this new subscribe button user can have extensive control over your News Feed page. The subscribe button provides  flexibility to all Facebook users to set the rights on all their friends’ update. Now, users can have default filtration over the news feeds and updates that come from their friends.

In an announcement, company posted features of subscribe button:

  • Choose what you see from people in news feed.
  • Hear from people, even if you’re not friends.
  • Let people hear from you, even if you’re not friends.

Facebook subscribe button has one good point, it’s not switched on for everyone and hence user can choose to be apart from it. Users who are already friends with someone, will see a Subscribe button with a drop down and they will receive all, most, or important updates by that person.

With the addition of Subscribe button, users will no longer have to use multiple services for different relationship based on real-life friendship or interest. Also, users will no longer suffer from annoying stories of scores or item earned on social game by their little brothers.

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Facebook Unveils New Smart Friend List Feature

By
Sunshine
-
5

It seems that Facebook has started feeling the heat from its new arch rival Google plus. Today, Facebook has announced a new feature called “smart friend list” which is, interestingly, quite similar to Google plus’s “circle”. This feature is an extension of the existing Facebook’s “Friend List”. However, this time it has bypassed the 20 users’ restriction and provides a full control over the various type of listing.

Using Smart Friend List, users can classify their friends into multiple groups identical to circle. Earlier users had to create groups manually, which used to take lots of time and keep them away from the best use of this feature.

“Lists have existed for several years, but you’ve told us how time-consuming it is to organize lists for different parts of your life and keep them up to date” says Blake Ross – Director of Product.

Company is on its way to roll out four new improvements under lists:

  • Smart lists – It automatically creates list which comprises people, according to their work, family, school etc. One can justify this with an example of Google Plus’s circle. Friends will automatically get added in the list and user can classify them according to the groups.
  • Personalized lists – It can be created by the users based on their relationship with Facebook friends.
  • Easier listing – User can add their Facebook connection to a particular list.
  • Restricted lists– It comprises of list of users who can’t access to your information on Facebook.

Earlier users were restrictive towards using the friend list due to applied restrictions. Now with the launch of new smart friend list, users are safer in sharing their information, photos and updates on Facebook.

These changes will help user to feel more comfortable with privacy and an effective communication among with sets of friends over Facebook.

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MBA Admission Offices Screen Candidates Through Facebook

By
Sunshine
-
0

Students seeking admission for MBA must be alerted as one in four MBA admission offices are visiting their social media accounts to know more about them. It has also been concluded that such admission offices discovered several things which negatively impacted the student candidacy.

The research, from Kaplan Test Prep, is based upon the latest annual survey of 265 graduate business school admissions offices.

While this study focuses less on social media, some questions still occur, like for instance:

  • 27 percent of the admission offices, Googled applicants profile to know more about him/her.
  • 22 percent of them have visited Facebook page or other social media profiles of their applicants for the same reason.

May be social media content imposes negative impact on the candidate, but it’s not enough for one to decide whether a candidate suits the candidacy or not. There are several points which kill the dream of the aspirants, according to Kaplan;

  • Low admission score,58 percent;
  • Low undergraduate grade point average , 24 percent; and
  • Lack of relevant work experience, 12 percent.

Social media ought to become, as a rehearsal for the applicants searching for job and admission. It’s the fact that Graduate business schools are more conservatives than any other academic admission offices when it comes to social media.

As many of the users are not using privacy settings in Facebook, it may influence their academic as well as career pursuits. Since many of the company and admission offices visits your pages at social media to know more about you. So be alert and maintain privacy of your post, photos and other potentially sensitive material on social media.

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Windows 8 Ready For Big Debut: Is Microsoft Over Accelerating On OS ?

By
Dazeinfo
-
1

It’s not been much time when world first witnessed the glimpse of Windows 8 in June this year – specifically offered by Microsoft. Now, Microsoft is gearing up to peel off the cover in full length from the next version of its flagship operating system – Windows 8. Come next week, at Microsoft’s developers Build conference at Anaheim, Calif and you will witness the complete naked version of Windows 8.

This time Microsoft is in no mood for any surprise. Apparently, it’s gradually uncovering the next OS baby only to raise the excitement – and probably to create positive market scenario – among all its competitors.

In last June when company first provided a very brief demo of Windows 8, expectation started taking place for the launch and blogging sphere started addressing the topic in full swing. Undoubtedly, there are the couple of technical aspects which makes Windows 8 different from its earlier OS family.

This time Microsoft has decided to go along with as many chipset manufacturers instead of gelling well with only one. Company has already announced the ARM processor support from Texas instrument, Qualcomm and NVidia for Windows 8 in addition of traditional x86 support from Intel. It has also been said that the boot time has been improved drastically compare to older version of Windows OS.

However, company also went through a surprise patch when first built version was leaked and went over EBay for auction.

By all the means, the debate is also been triggered whether Microsoft is showing its desperation in the presence of constant growing competition –like never before – from Google’s Chrome OS, Mac OS rebirth or Tablet’s Android and iOS platform.

Many analysts doesn’t feel any strong need or requirement current for Microsoft to launch for any new Operation System atleast for next 2 years. Especially more than 400 million licenses of Windows 7 have been sold in no time and more than 65% of users are expecting to migrate to Windows in next 7 months, it doesn’t make any sense for the company to become bullish on any new version of OS.

The majority of Windows OS users have still not been able to adopt the new algorithm procedures and they need time to settle down with completely revamped Windows 7. Many applications on Windows XP doesn’t work with Windows 7, the new UI is little hard to understand unlike XP and Performance still need an open certification from end users.

So, what’s making Microsoft to set up such a huge investment boiler behind the development and launch of Windows 8? Surely, this is an effort by company to take a big lap from its competitors by overheating the technology level and securing their user base.

Whatever it may be, one thing is quite clear; Microsoft is in no mood to slow down and with the rumors of Office 2012 tomorrow is not going to be dead for sure.

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Is Social Media Marketing A Valuable ROI Tool For Business? [INFOGRAPHIC]

By
Aarzu Khan
-
1

Social Media marketing may be just a new seed but its the production of crop from this is instant and effective. Corporate world – which is still hanging around with traditional and, so called, proven methodology of marketing – is still distancing itself from social media marketing stream.

Just think over these figures: More than One Billion Unique Users, More than 10 Billion updates, Millions of Hours every month and an average 27 hours over social media every day by each user; what else is required to prove the merit of social media marketing ! It is difficult to showcase astounding impact of social media and social media marketing in one go, therefore, this video will help you to understand the impact of social media over industry, people and business in full length.

However, there is still reluctance among corporate world to accept the dominance of social media. Surprisingly, there are more than 69% business houses in the world who have isolated themselves from any social media marketing initiatives.

But, the below infographic may help them to reevaluate their stand towards social media marketing as it showcases strong and promising Return on Investment (ROI) structure, facts and figures. The infographic, from MDGAdvertising, evaluates how exactly companies are slowly turning towards social media to fulfill the need from every aspect of business and the results have encouraged.

There were couple of other similar infographic published by us in past but the below one is the most recent, updated and focus on corporate world.

social media marketing

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Indian Online Users Are More Fascinated Towards Social Media Than Email [STUDY]

By
Dazeinfo
-
0

Social media is witnessing astounding growth rate of almost 100 percent in India and it’s expected to reach 45 million users by 2012. Social media has become part of everyday life for majority of online Indians. There are around 30 million online consumers in India, who are the members of different social networking sites. Around two third of them spend more time on social networking sites daily. Interestingly, Indians spend more time on social networking sites than checking their e-mails.

According to the study, an equal number of people spend up to an hour on social network and e-mail. While just 8% of them spend between an hour and three hours on personal mail, around 20% spend the same time on social networking sites.

The role of social media in creating a deeper engagement is a boon to marketing. Every third online Indian user accesses non-traditional video outlets on the range of activities. Online Indians are using social media for many activities like getting the information about entertainment, job search, purchasing gadgets and searching partners.

Corporate Branding Boost Social Media Engagement

Based upon the current growth in the social media, it is expected that in the coming six months 45,000 persons intends to join social networking sites each day.

Every fourth online Indian is aware of the brands on the social media. Of those who are on the social sites claims that they follows brands on these platforms.

Brand Are Showing Confidence in Social Media

Nearly 40 million Indians are using online review for getting the information regarding their purchase decision. Out of which 67% of them uses online reviews to help them make purchases. Around 60% Indians who used social media are open to being approached by brands, which indicates that social media has the ability to change the dynamic between brands and consumers.

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