Varun Nayak

Investment on social media marketing is one of the prime objectives in any business strategy, as outcome is huge compared to money invested. This is resulting in more number of jobs for social media marketers and firms have started...

Introduction of Hummingbird algorithm was one of the biggest change made by search engine giant Google Inc. (NASDAQ:GOOG) in recent years. This change revolves around the nature by which people search more frequently. Hummingbird algorithm uses conversational searches instead...

Facebook Inc. (NASDAQ: FB) has battled out its own way in social media advertising world by continuously adding new features every other day. The online social networking titan has repeatedly proved it dominance when compared to other players and...

A growing number of TV shows in U.S. regularly direct their viewers to Twitter to view and broadcast short messages. The TV appearances have helped Twitter increase its active user base. Twitter has launched many features to attract TV...

In last couple of years, Digital marketing has completely dominated over traditional marketing method. World of Digital marketing, however, is fluctuating at faster rate and marketers are finding it tough to prioritize any particular marketing methodology as idealistic. Fast...

The International Telecommunication Union (ITU), a specialized agency of United Nations (UN) is responsible for issues that concern information and communication technologies (ICT) and assists in the development and coördination of worldwide technical standards. According to new data from the 2013 edition of ‘’Measuring...

Facebook Inc. (NASDAQ:FB) owned Instagram is a photo/video sharing smartphone app that allows users to take a photo, apply a digital filter, then share it on a variety of social networking services, including Instagram’s own. A distinctive feature is that it...

Leading global brands are realizing the importance of online presence on various Social media platforms, especially Facebook Inc. (NASDAQ:FB). Most of firms in developed countries have separate section of workforce working on Social media part for publicity and marketing...

Nowadays, mobile phones have become a crucial part of human life and are as popular as the internet. World has witnessed more and more magic generations of mobile phone. As we can see majority of people prefer using mobile...

Long gone are the days when an individual from a firm would manage his spare time on social media for online publicity and marketing of online brands. It’s growing like wildfire when it comes to online branding and marketing...