Varun Nayak

Marketers across the globe now have access to an infinite number of options for advertising their brands to the masses. The online advertising industry is growing at a faster rate than ever before. A majority of advertising techniques are...

Social media sites have revolutionized the communication format followed by top firms and SMBs to interact with their customers or clients. Earlier a majority of SMBs were against the idea of using social media networks as they hardly derived...

The world's largest micro-blogging site Twitter Inc. (NYSE:TWTR) made a sparkling start at silicon-valley's most awaited IPO in years, converting a majority of investors into millionaires overnight. The original share price of $26, rose up by a whopping 73% on the opening day and...

With the shopping season approaching closer, consumers are enthusiastic and are planning their holiday shopping schedule, at the same time the U.S companies are gearing up for some epic shopping deals and offering various incentives to attract shopaholics. A majority of...

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...

The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season,...

Social media has introduced numerous opportunities for brands to engage directly with customers on Facebook Inc. (NASDAQ:FB), Twitter Inc.(NYSE:TWTR), YouTube, Vine and Instagram. More than 79% of world-wide brands communicate their message or market their content in various rich media...

With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...

Proliferation of mobile devices like Smartphones and tablets has totally revolutionized the mobile commerce arena, and the industry is expected to cross $31 billion mark by 2016. People are using mobile devices on a large scale for all kinds of transactions like shopping,...

Facebook Inc.(NASDAQ:FB), with over 1.189 billion monthly active users is facing threat of a decelerating user base, as majority of teens have issues related to privacy threats on the site. Facebook  is nearly extinct in developed states of North...