Swathi R M

Facebook New “Video” Hub: An Emerging Competitor of YouTube ?

Remember what Zuckerberg said during the company's first town hall meeting in November last year, "In five years, most of will be video." Apparently, he has moved a step closer today ! Yet another move of Facebook Inc (NASDAQ:FB) towards creating a video hub in-house...

Why Is Facebook Canvas Focused On Refined Mobile Shopping Experience ?

Day in and day out, the mammoth social media platform Facebook Inc. (NASDAQ:FB) evolve to fulfill Mark’s dream of the connected world. One such attempt is introducing Canvas a product allowing the users to click on the Facebook ad, browse...

Generation Z: 80% Use Social Media Daily, 65% Share Content [INFOGRAPHIC]

The Generation Z - people in the age group of 12 to 24 years - is termed as the catalysts of the Cultural Revolution. An infographic from Wildness, a market research firm has studied the attitude of this generation...

Internet Users In Malaysia Are More Active On WhatsApp And Facebook Than Those In US, UK And China [REPORT]

It is difficult to recall a day without using the Instant Messaging App service on your Smartphone. In fact, the usage of these apps is on the rise and spreading its reach manifold. The claim is supported by the...

Instagram Hot Favourite For Brand Following, Beats Facebook, Twitter, YouTube [REPORT]

Visual media appeals more eyeballs as it captures one’s attention easily than words. The ongoing social media trends are in line with this thought. The unheralded king of social media Facebook Inc. (NASDAQ:FB) also stands to be subsided when...

Best Global Brands 2015: Apple Unbeatable But Facebook Top Riser

The list of Best Global Brands of 2015 by Interbrand, a global brand consultancy, has been rolled out recently. Of course, it’s once again Apple Inc. (NASDAQ:AAPL ) retaining the helm for the third consecutive year with $170 billion brand...

Digital Effects On In-Store Shopping: 59% Shoppers Look For Coupons Online As Pre-Store Digital Activity [Report]

The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk of the total retail market the digital medium definitely has an impact on the offline...

When Google Sold Google.com for Just $12

How much do you think the mammoth search engine’s domain name could cost you if you plan to buy the one? Quite justified, it will be a figure followed by a good number of zeros. But, to counter your perception...

YouTube Gets More Visits Than Facebook But Lags Behind In Active Usage [REPORT]

Along with the time the human life is evolving, connectivity groomed itself into a powerful medium to keep the world intact. Man being a social animal, in this digital world cannot afford losing connectivity even for a second. As...

Can Google’s Free Wi-Fi Help India in Transforming Into “Digital India” ?

The omnipresence of internet is a dream of a digitizing world. However, India being a developing nation aiming at transforming into “Digital India,” is endorsed by a lot of technological pioneers. After Facebook’s “Free Basics,” it is now Google offering...

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An enthusiastic learner on the spree of social media analysis. On a voyage to unleash the unseen dimension of ever amazing Social Media.
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?

When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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