Shilpa Shree

Social media sites like Facebook help people to get connected to their friends and family, but sometimes, those connections take a wrong turn. Joseph Grenny, co-author of New York Times best-seller Crucial Conversations, conducted an online survey about hostility on...

In this year B2B content marketing strategies show a drastic change by adopting various tactics such as, videos, research reports, mobile content and virtual conferences. And interestingly, video tops the list by 70% of respondents opting for it. Digital video...

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS...

The dawn of social media sites has encouraged us to foster personas for ourselves online. But the social media sites is fragmented. If we take a close look at the Facebook it is mainly used to interact with family...

Gigantic numbers of Americans are purchasing smartphones daily, and more and more companies are developing new ways for those consumers to use their smartphones. So it is a market that is constantly evolving. So, smartphones have become part of...

Online video site YouTube recently hit an impressive milestone, announcing that it now averages over one billion monthly users. This Google-owned site has been one of the top places for people to watch content online since its launch about...

Majority of the marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but sadly only 40% of the marketers are ready for the mobile marketing strategy. While, 70% marketers...

Online fashion and lifestyle products retailer Myntra today said it has acquired San Francisco based technology platform provider Fitiquette for an unrevealed amount. Headquartered in Bangalore, Myntra was started by a group of IIT/IIM graduates in 2007. The company has been funded by...

Adopting social media marketing strategy in your business is one of the best tactics to improve your business. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media data in their broader marketing efforts and...

The most expected Facebook phone, first reported almost 18 months ago, is not anymore a rumor and this could be announced this Thursday. And, that could have significant impact on mobile advertising industry in U.S. which is poised to...