Pranav Poddar

Facebook Inc. (NASDAQ: FB) has more than 1.7 billion users actively engaging on its platform. Whether it is to interact with friends or leverage businesses, Facebook has become the most popular choice for networking. Facebook has the largest user base....

Emoticons have become an integral part of our conversations. They are not just 'symbols' but a direct reflection of our emotions. Hence, it is not surprising that the social media giant Facebook launched Reactions, an extension of the Like...

The mobile internet influences the in-store shopping behaviour of users in India. Consumers are lured towards online shopping or research, rewarding convenience and discounts. CouponRani recently conducted a survey of the internet users in India to understand how the availability...

App stores are flooded with apps. There are apps for most of needs one can ever have - whether it is banking, online shopping, ticket bookings, file managing or networking. Since there are so many options to choose from,...

The exploding batteries of Samsung Galaxy Note 7 hit the headlines after 2.5 million devices were already sold. There were about 35 complaints till September 1st, which quickly scaled up to 92, including 26 reports of burns and 55...

The holiday season in the US is just a few months away, and so is the inevitable war between the eCommerce portals to garner the maximum customer attention. From Mega Sales to Big Billion Days, companies put their best foot...

With nearly 462 million internet users India is the second largest country by the number of internet users. Engrossed in the digital life, how people in India are influenced by the Internet? Inshorts and Ipsos conducted India's largest opinion...

The startup ecosystem in India is flourishing like never before, and startup founders are witnessing unprecedented growth in their net worth closing the gap with some of the richest business personalities of India. As per Hurun’s India Rich List 2016,...

With more than 5.7 million apps available for download, smartphone users prefer apps for communicating, social networking, entertainment and gaming. According to the latest report by ComScore, smartphone app usage in the US the on the rise as smartphone users spend 50% of...

Video ads are setting new trends in the marketing world. These are more interesting and attractive in comparison to a banner or static ads. Since messages can be delivered more easily and interestingly, video ads are gaining immense popularity....