Khushi Rebekah

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese apps with a significant international user base have come under the threat, and reality, of...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a blog-post released on Friday, the Facebook VP of Music Business Development and Entertainment announced that...

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount of data that Facebook owns today? In an age where users are torn between their dependence on...

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this year, we are learning new, region-specific facts about working from home. Most studies seem to focus on...

Industry Experts are Still Optimistic About TikTok’s Growth in India

Chinese short-video app TikTok has consistently generated several headlines a day for the past three weeks after the Indian government decided to ban 59 Chinese apps in late June. Faced with the prospect of losing its largest...

Indian TikTok Alternatives Fast Catching Up: App Install Grew by 155% [REPORT]

After the Indian government's ban on 59 Chinese apps including the widely popular short-video app TikTok back in early June, a huge space opened up in the short video social media market for local and global app...

Digital Transactions In India: From 100 Million To 1.5 Billion Per Day by 2025

The number of digital transactions in India will increase by 15x in the next 5 years. The booming fintech industry of modern India is one of the best in the world, in terms of...

Cybersecurity Investment In 2020 Could Grow To The Tune Of $43 Billion

Cybersecurity investment is rising amidst the new normal as employees are accessing a lot of sensitive official data from home network. One of the top priorities for 2020 has been safety, be it health...

47% Leaders In Favour Of Allowing Employees Work From Home All The Time [STUDY]

As the COVID-19 pandemic has progressed and spread to almost all parts of the world, working from home has become the "new normal" for many employees. This paradigm shift, which was initially considered a temporary solution, now...

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TikTok Escapes The Ban In the US, Albeit Temporary

As usual, a new day and a new action relation to TikTok ban in the US. On...
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Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to know. In a rare exception,...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...