Bhavya Srivastava

The smartphone intrusiveness is crossing all the barriers in some of the developed countries like the US. The motivation to enhance their business at all costs have led the marketers to indulge into mobile location-tracking and keep the consumers...

The Apple Inc. (NASDAQ:AAPL) App Store celebrated its sixth birthday on July 10, 2014. Since its inception, App Store has gone through various iterations and changes, and subsequently, the number of apps has grown multi-fold. The categories within the apps,...

It’s hard to imagine what went wrong when you apply all your marketing gimmicks and strategies to become the world’s largest smartphone vendor. A company floods the market with devices, applies all top-notch marketing strategies like rebranding a terminal...

India is rapidly advancing in the technological space. With the growing population and increasing smartphone penetration, India is going mobile and digital. Smartphone and internet is not just for the rich and wealthy but more users are becoming informed by...

The quote better late than never is apparently not applicable to the mobile ecosystems. The major mobile OSs, such as  Apple Inc. (NASDAQ:AAPL) iOS and Google Inc. (NASDAQ:GOOG), have emerged at the time when software platforms had already reached a dead-end and some new...

The world is online for Americans! For every little thing, the users in developed countries refer to their smartphones. And why not, with the increasing smartphone penetration and high-speed internet, mobile browsing is bound to increase. By sampling few billion...

The debate between the two ecosystems – Android and iOS – is never unending. Every operating system comes with its pros and cons and while it is not easy to say which one is better, there are several factors...

The mobile internet is still a developing industry in Asia Pacific region. The second largest country by population and number of mobile subscribers is still far from developed mobile infrastructure. Chew this – out of the 1.24 billion people in India,...

4th of July – the American Independence Day. But is it really the correct date? Who was Captain America? On 4 July 1776, 13 colonies announced their separation from Great Britain by adopting the Declaration of Independence, which is the usual...

With the increasing dominance of Android, number of apps, downloads and revenue generated from Google Inc. (NASDAQ:GOOG) Play Store is also growing multi-folds. The Play Store now boasts of 1.5 million apps with 50% increments in downloads from first...