Ambika Choudhary

Global Digital And Mobile Ad Spending To Touch $235 Billion In 2015: US And China Lead

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...

Top And Best Of 2014 On YouTube And Twitter: Rewind Mode

It is December. The year 2014 is coming to an end. That time of the year when we want to sit back and rewind. Remember the year which is coming to a close and recollect our best memories of...

Facebook Dislike Button: Will It Influence Users’ Sentiments And Advertisers ?

You cannot sit at the top in any business if you fail to gauge the mood of your customers, feel their pulse, understand what they expect of you and then live up to those expectations. Facebook Inc. (NASDAQ:FB), with...

The Evolution of Social Media 2004 – 2014: The Good, The Bad And The Ugly Of It !

Networking sites were initially created to help people connect with friends and family, like-minded people or those with similar interests. Social media today has come a long way from this concept of ‘connecting’. These sites today dictate the manner...

Why Brands Must Provide Effective Social Customer Care On Facebook And Twitter !

It has now been proved beyond doubt that providing good social customer care can give brands a definite edge over its rivals. Following that, devoted brands are attaching a lot more attention to social customer care. Data collected by Social...

Disappointing Holiday Weekend For Offline Retailers While Online Sales Smash All Previous Records

The much-awaited holiday weekend is now over. Frenzied shoppers smashed all previous Black Friday and Cyber Monday sales records for online shopping this year as well, in keeping with the past tradition. According to Custora - a predictive analytics platform,...

69% Of Social Sharing Takes Place Via The Dark Social: 3 Times More Than Facebook

Though Facebook is seen as the king of all networking sites and an extremely popular platform for sharing content, a recent survey conducted by RadiumOne suggests that 69% of all online sharing takes place via over the dark social...

73% Adult Internet Users Witness Online Harassment, Only 5% Approach Law Enforcement Agencies

Online harassment or cyber bullying is now becoming a commonplace phenomenon. It is not without reason that Pew conducted a full-fledged study to know more about it. 73% of adult internet users had seen someone being harassed online in some...

56% Of Online Shoppers In India Spent Rs. 5000 Or More During The Recent Festive Season [STUDY]

Fuelled by an ever expanding internet base, increasing popularity of purchasing online and the mushrooming e-commerce sites, online retailing in the country has never been as hot as now. The findings of a study conducted by a leading Indian coupons...

Mobile Messaging Apps Are Growing At The Cost Of Social Networking Sites [Study]

The Q3 2014 report released by GlobalWebIndex (GWI) has pointed out that instant messaging apps like Snapchat, WhatsApp and Facebook Messenger are growing rapidly. In most cases, they were seen to be growing at the cost of networking sites....

About Me

Ambika Choudhary Mahajan is a work-from-home mom. A voracious reader, she can read anything and everything she can lay her hands on. At Dazeinfo, she passionately follows Social Media and Internet Industry to bring out the magic of industry intelligence, startups and companies can leverage.
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From Gujia to Pichkaris: Indian Festivals are Shaping the Future of Quick Commerce

India is a land of festivals, and these festivals typically drive huge demand for food, groceries and various other...
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