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Facebook Inc. (FB) Dark Posts Plus Targeted Ads Can Drive Massive Engagement Rates! [REPORT]

The power of social media in advertising of a brand is somewhat a digestible fact for most of the marketers now, and it is considered to produce 58% more outreach than any other advertising method. Brand marketers are increasingly...

Social Ads Spend In The U.S To Reach $11 Billion By 2017! Locally Targeted Social Ads To Surpass The $3.6 Billion Mark. [REPORT]

We had discussed earlier about social ads spending across the globe, which was reported to be increasing steadily on a Q-O-Q basis in both developed as well as developing states. This is due to the increasing usage of networking...

24% Mobile Campaigns Targeted M-Commerce In Q3 2012: Android Leads In Ad Impressions [Report]

Mobile platform has continuously been gaining the attention of marketers. Now, a significant number of advertisers are targeting at the platform for such advertising purpose. According to a recent report from Millennial Media, containing Mobile Marketing Statistics of Q3 2012,...

India Unplugged: Internet Shutdowns Leads To $2.7 Billion In Losses!

Despite the Indian Government incessantly pushing the agenda of creating a ‘Digital India’ wherein all citizens are encouraged to go cashless, a recent study revealed a grim truth about the country. According to UK-based Top10VPN’s report titled Global Cost of...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally terrifying for many, if not most, people. And many tech majors is not shying away from taking...

WhatsApp Ads: One More Reason To Delete Your Mobile Number From Facebook, Immediately!

Remember, how aggressively Facebook has been pushing you to add your mobile number to your account for the last many months? Reasoning as an important security measure to protect and recover your account from any possible hacking in the...

WhatsApp Ads Coming From 2020, And That Shows How Desperate Facebook Is!

Facebook is all set to push ads into WhatsApp Stories from next year. During the Facebook Marketing Summit, held this week in the Netherlands, the company disclosed that ads would start appearing on WhatsApp Stories from 2020. Olivier Ponteville, the digital...

Is Digital Banner Advertising Dying With The Diminishing Effectiveness Of Banner Ads?

Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...

Mobile Ad Fraud 2016: Japan Most Susceptible, iOS And Gaming Apps Most Targeted [REPORT]

Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob's The State of Mobile Ad Fraud, 2016 report, which is released recently, the...

App Downloads Are Mostly Triggered by the Need for Specific Tasks and Recommendations [REPORT]

App stores are flooded with apps. There are apps for most of needs one can ever have - whether it is banking, online shopping, ticket bookings, file managing or networking. Since there are so many options to choose from,...
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Amazon Makes Historic Bet on AI: $4 Billion Fuels Anthropic’s Generative Engine

AI investments have skyrocketed in the last three years, with tech giants placing their bets on the transformative power...
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