Facebook's history of sharing user data with external entities is no secret. In 2012, the social media giant faced scrutiny for sharing data with Cambridge Analytica, resulting in a hefty $5 billion fine. Now, a new court document filed...
The power of social media in advertising of a brand is somewhat a digestible fact for most of the marketers now, and it is considered to produce 58% more outreach than any other advertising method. Brand marketers are increasingly...
We had discussed earlier about social ads spending across the globe, which was reported to be increasing steadily on a Q-O-Q basis in both developed as well as developing states. This is due to the increasing usage of networking...
Mobile platform has continuously been gaining the attention of marketers. Now, a significant number of advertisers are targeting at the platform for such advertising purpose. According to a recent report from Millennial Media, containing Mobile Marketing Statistics of Q3 2012,...
Despite the Indian Government incessantly pushing the agenda of creating a ‘Digital India’ wherein all citizens are encouraged to go cashless, a recent study revealed a grim truth about the country.
According to UK-based Top10VPN’s report titled Global Cost of...
Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally terrifying for many, if not most, people. And many tech majors is not shying away from taking...
Remember, how aggressively Facebook has been pushing you to add your mobile number to your account for the last many months? Reasoning as an important security measure to protect and recover your account from any possible hacking in the...
Facebook is all set to push ads into WhatsApp Stories from next year.
During the Facebook Marketing Summit, held this week in the Netherlands, the company disclosed that ads would start appearing on WhatsApp Stories from 2020. Olivier Ponteville, the digital...
Digital banner advertising has been a staple of the World Wide Web since the 1980s when it was first used by IBM owned Prodigy to advertise Sears products online. They have played a pivotal part in the rapid development...
Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device.
According to ClicksMob's The State of Mobile Ad Fraud, 2016 report, which is released recently, the...
