India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...

Brands are spending billions of dollars every quarter on advertising. According to the latest Sensor Tower report, the total US digital ad spending reached over $23 billion in Q3 2022, with over 5% quarter-over-quarter growth. Interestingly, social channels accounted...

In this day and age, there’s almost no reason to have traditional cable packages or telephone lines anymore. From the ubiquity of streaming services to the necessity of cell phones, there are lots of ways to cut the cord...

While the global outbreak of the coronavirus pandemic seemed extremely detrimental and disastrous for most industries, it has improved the overall scenario of the worldwide music streaming industry. According to a new report by the global research firm CounterPoint Research, the race...

Reuters reported yesterday that online video streaming titan Netflix is in the process of negotiating a multi-year deal with Indian media company Network18's joint venture with Viacom, Viacom18. It's interesting to note that Network18 is a unit of Mukesh...

The era of going to the theatres are long gone. We live in a time when everything is available on demand, at your fingertips. Reed Hastings, CEO - Netflix, certainly thought ahead of the tech curve before giving the world...

For years, YouTube has been resolute in its position as the flip-side of television. Whether it's live streaming or binge watching, YouTube has been a digital media avenue which boasts off catering to over 1 billion users each day....

In case you hadn't noticed, India is in the midst of an unprecedented digital revolution. The events, that have transpired in the past two years, have culminated together to usher the world's second most populous nation into the digital...

The digital marketing industry keeps evolving every year, and the branding techniques followed by the companies keep varying based on the current trend. It’s said that brands are fabricated on cultural DNA and will evolve with the time and...

There is no denying the fact that Apple Inc. (NASDAQ:AAPL) is a global phenomenon. It is the most valuable company in the world and a darling of the stock market. Apple's name and brand alone is worth more than...