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Mastering Facebook Advertising: The Common Pitfalls and the Role of a Media Buying Agency

Facebook advertising, with its vast reach and intricate targeting capabilities, has become an indispensable tool for businesses of all sizes. However, like any powerful tool, it requires a nuanced understanding and strategic approach to harness its full potential. While...

Happy Birthday Sheryl Sandberg: Thanks For Making Facebook So Awesome!

Sheryl Kara Sandberg, a prominent figure in the tech industry, is a visionary leader known for her instrumental role in shaping the success of two billion-dollar companies, Google Inc. (NASDAQ:GOOGL) and Meta Platforms, Inc. (NASDAQ: META). With a remarkable...

India Welcomes Meta Verified: Get Blue Tick on Facebook and Instagram Now

Unleashing a wave of excitement, Meta Platforms, Inc (NASDAQ: META) has opened the waiting list for Meta Verified to all Indian users. This means that any individual in India who meets the necessary criteria and has an Instagram or...

Meta’s years of fight against fake accounts and spam content on Facebook yields fruitful results

The explosive surge in social media usage has brought about an alarming rise in fake accounts and spam content, including explicit adult content and sexual activity. Yet, amidst this digital chaos, Meta Platforms, Inc. (NASDAQ: META) has boldly stepped forward...

Google vs. Facebook Ads: Which Offers More ROI To Your Business?

Google Ads and Facebook Ads are two of the most well-known forms of paid media. But if you’ve recently started out, how can you decide which is ideal for your company's needs?  Understanding the differences between Google Ads and Facebook...

Facebook cracked down 1.5 billion fake accounts, 1.4 billion spam content in Q3 2022 [REPORT]

Meta Platforms, Inc. (NASDAQ: META) recently released the "Community Standards Enforcement Report" for Q3 2022, revealing some jaw-dropping data about the necessary actions taken against content and accounts that violated the policies of Facebook and Instagram. It is important...

Happy Birthday Ma Huateng: The Man Who Owns Facebook, WhatsApp Of China

The winning horse of the Chinese internet market and one among the Chinese billionaires, though not started anything unique and innovative but executed them in China like ever before. Ma Huateng nicknamed Pony Ma established a local internet empire Tencent Holdings...

Apple App Store policy updated: Facebook, Instagram must pay 30% in-app purchase fee for promoted posts

The cold war between Apple and Meta seems to be far from over. Ever since Apple updated its iOS 14 privacy policy and introduced its App Tracking Transparency (ATT) feature on iPhones, Mark Zuckerberg, CEO - Meta (firmly known...

Facebook layoffs 2022: Thousands of employees have the Sword of Damocles hanging over their heads

Amidst the fear of global meltdown, many companies have started executing the cost optimisation process to stay competitive and afloat. Getting rid of the employees on a bench or non-performing assets is the first step that most companies take....

The startup entrepreneur leveraged Facebook to become rich, but the war made him a billionaire

It's rare to see a young kid, who never got a chance to go to any popular school or college, achieving extraordinary due to his passion and commitment to reinvent something new. Palmer Luckey is a tech entrepreneur who...
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AI on iPhone: Apple’s Game-Changing Move Set to Disrupt the Global Smartphone Industry

In a move that could redefine the smartphone industry, Apple has hinted at a significant shift in its approach...
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