Resale Value of iPhone 12 Pro Max Drops by 65% In Just One Year, According To Apple

Must Read

The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

People are attached to their smartphones way more than they're to any other gadget. In fact, the average person...

Are You A Gaming Geek: ‘Five Commandments’ Before You Buy Video Games Online !

Does your day start with joysticks instead of coffee mugs? Or as a kid your best friends were the...

Amazon’s 10 Inch Kindle Fire: Why Amazon Feels It’s Time To Upgrade?

Amazon’s Kindle Fire had incredibly marked its appearance in the market worldwide and also, recognized as only Android-based Tablet...

The resale value of iPhone plays an important role in decision making. While selling a new iPhone to customers, many retailers always insist that, unlike Android phones, Apple iPhone offers a far better resale value even after a few years of buying. Many industry reports have kept claiming that iPhone resale value drops at a much slower rate than any premium Android smartphone. The claim, however, seems to be far from reality.

We decided to dig deep into the claim. And, no better than Apple itself would be able to give us enough hint about the drop in resales value of iPhone with each passing year. So, we did what we did the best, and the results were surprising.

iPhone Resale Value: Shockingly Disappointing

Every year when Tim Cook & Team releases a new iPhone, it makes a powerful statement to justify the exorbitant price of iPhone and make millions of people fall in love with the device instantly.


“This is the best iPhone Apple has made!”

Apple iPhone is indeed one of the best performing smartphones in the world. Unlike Android, the issue of fragmentation, data tracking, and users’ privacy is handled impressively by Apple in iPhone. On the other hand, the unparalleled brand value makes it the device majority of people aspire to own.

But you would be surprised to know that when revaluing the best iPhone Apple made a year ago, Apple finds it no better than any other premium Android smartphone.

According to the Apple website, an under warranty 6.7″ iPhone 12 Pro Max losses 67% of its original selling price within just ten months.

To understand the drop in resale value of iPhone, Team Dazeinfo did brief research by using the trade program available on Apple’s website. We evaluated the trade-in price of various models of iPhones offered by Apple, and the result was immensely disappointing.


The top model iPhone 12 Pro Max, launched last year, lost two-thirds of its value in just ten months despite being under warranty and meeting all criteria mentioned on the Apple website. The device was price tagged at Rs 1,29,000 by Apple barely ten months ago, is now valued at no more than Rs 41,400 by Apple – a drop of Rs 88,000 in less than a year.

Our team has also investigated the exchange value of many other models bought within one year offered by Apple.

An iPhone 12 Pro, still under warranty, bought in November 2020 for Rs 1,19,000, is now being valued at just Rs 38,200 – a drop of nearly Rs. 82,000 in 11 months only. 

The results with other iPhones – no older than one year – with different IMEI numbers were not much different either.

This is in stark contrast to many independent research reports that claim that the resale value of iPhone depreciates at a slower rate than premium Android smartphones.

A study released early this year claimed that considering for one year, the average depreciation of a new iPhone’s trade-in value stood at 16.70% compared to Android’s 33.62%. According to the study, it takes four years for iPhone to lose its value by 66% – a finding contesting the resale value of iPhone offered by Apple under the trade-in program.

It’s also surprising to learn that iPhone resale value has been dropping at a faster rate despite iPhone’s increasing value. In the last 14 years – since 2007, when the first iPhone was launched – the price of iPhone has gone up by 81%. At the same time, the resale value of iPhone has dropped to 67% from 39% for a year-old iPhone.

iPhone: A Value For Money?

The above findings lead us to think about whether iPhone trade-in program offers value for money? It’s a tricky question to answer as it varies from person to person.

To own a device that costs you nearly Rs 6,000 a month as rental in the first year in India – if you don’t want to take pain to find a buyer on your own and decide to trade-in under Apple’s program – you must have deep pockets.

For rest, we leave you with a question to ask yourself.

Let us know your views and take on the resales value of iPhone and Apple’s iPhone trade-in program in the comment section below.


Please enter your comment!
Please enter your name here

Latest News

Apple AirTag: An Effective Tool For Thieves To Steal Cars

Thieves have left no stone unturned to make the most of every new technology invented. No matter how hard...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This