Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further its reach among the users. The other side has ‘trust issues’ engraved upon it.

Let us traverse through the sunny side of things first!

Facebook has now announced a new way for businesses to store and manage their WhatsApp chats with customers, using their secure hosting infrastructure, which is set to roll out early next year. In what is the modish move aimed at monetizing WhatsApp, Facebook will act as the hosting provider to a business, using the messages it processes on behalf of and at the instruction of the business.

Advertisements

Facebook has, for some time, been looking to pull in small and medium businesses to interface with the wider world. With a global presence in WhatsApp, the 2 billion strong people using its services and approx. 50 million businesses on it make it an immensely strong proposition.

The features, which can be surmised in three major ones, will simplify and provide a way forward to shop for and pay for goods and services in WhatsApp chats. Major new features introduced by the web goliath are the In-Chat Shopping, Hosting Services, along with the more obvious charging by the tiers.

Facebook has been trying to amplify the ways for businesses to display what they are selling on Facebook and Instagram for some time now. It became evident with the launch of Facebook Shop in August. With the announcement of the launch of new services, Facebook has moved further to become a platform of branding, marketing, selling and support.

The first among the new features is In-Chat Shopping. In addition to adding a “buy” button in certain places, it sounds like a new way for businesses to use WhatsApp both to link through to Facebook-native catalogues and other products, purchase items, while still staying in the chat.

The introduction of their hosting services in a fragmented market spells a golden opportunity for a huge company like Facebook. With flourishing connections to other online services for the targeted SMB, it seems that this is the next step ahead for the company’s ambitions to bring payments into the chat flow of its messaging app.

Advertisements

Businesses will also have to cough up to Facebook now, as it seeks to bring in charging tiers to the services it offers, providing benefits of a free end-to-end encrypted text, video, and voice calling, removing unnecessary advertisements as its commitment to the loyal businesses.

Trust: The Biggest Competitor Of Facebook

Expansions anew aside, the lingering questions about data security and targeted advertisements still persist. Facebook, for one, has been stumbling down the rung for some time now. Consistently being voted down in polls, being embroiled in scandals, to ever-growing din to police its policy implementation, Facebook has endured for its actions.

With the Zuckerberg-led company now offering services to businesses no less, it should be ready to back it up with a solid policy on its back end.

All’s we’re saying is, it is no doubt a shrewd move as COO Sheryl Sandberg leading the call on this is quite a hint. But don’t jump in with your eyes closed.

Offering business services can be a key way to diversify its business model and squarely aim at power users and businesses leveraging each other in a more efficient way.

While we hope everything pans out smoothly, facilitated by one centerpiece in WhatsApp, businesses, verify before joining the bandwagon.

Stay tuned to this space for more updates.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This