Free Netflix in India: A Result of Slow Growth In Q3 2020?

Must Read

Hands-Free Resources: How Businesses Are Using AR to Make Workplaces Safe and Productive

The role of efficiency and ease in the modern world has become forefronted when it comes to technology, particularly...

Top Countries by App Downloads Q2 2021: India Dominates With 7 Billion+ Downloads [REPORT]

As the adoption of smartphones and the Internet has increased over the last decade, so has the number of...

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to strengthen its foothold in India – the world’s second-largest market by the number of internet and smartphone users.

After Netflix announced the result of the third quarter, ended in September, which paints a slow users growth worldwide it became immediately clear that Netflix can no longer afford to continue with the same strategy for long. Quite recently Netflix suspended its free trial options in the US in a bid to rope in more paid customers and have a more lucrative figure in its revenue book.

The company, however, is open for new experiments in markets which are yet to respond to OTT platforms as expected earlier. Free Netflix in India is one of those strategies to lure more customers as India is yet to account for a sizeable share of Netflix users base despite being one of the most promising marketers in recent time.

Advertisements

The strategy is to offer free Netflix during weekends to Indian users which now have options to choose from more than a dozen of OTT platforms including Amazon Prime Videos, Disney+Hotstar, Zee5.

Despite all the mind-boggling content that the OTT giant has for its subscribers, the growth of Netflix in India is much slower than expectations. In a country where more than 600 million users have access to the internet and smartphones, Netflix is estimated to have just 26.6 million paid subscribers by the end of 2020. To put things in context, there are 303 million internet users in the US and, of those, 73 million users have Netflix subscription.

Via: GraphFarm

The free Netflix event “StreamFest” will start on December 5, 2020 at 12.01 am and end on December 6, 2020 at 11.59 pm.

This is not the first time when Netflix is releasing a plan catering to India market specifically. A few months back a mobile-only plan with a price tag of Rs 199 ($2.7) was introduced by Netflix to attract small screen viewers.

Netflix is yet to capture a sizeable share of the India OTT market. One of the biggest challenges for Netflix in India is to strike a perfect balance between Price and Affordability in a market known for its price sensitivity.

Advertisements

The strategy to offer free Netflix for a week could definitely help the online streaming giant to cement its dominant position in India considering the content lineup, includes quite an exciting upcoming Netflix original shows, that are already creating a lot of buzz on the internet.

if you are interested in getting notified as and when free Netflix is available, do follow to our page on social media or subscribe to our daily eNewsletter and we shall let you know instantly.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Elon Musk Reveals The Real Reason Behind The Delay of Tesla Cars In India

When Tesla Inc. officially formed its board in India early this year, people got excited in anticipation of soon-to-be-launch...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This