Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free...

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

The trailblazer’s next move has sent tremors throughout the telecom sphere in India, yet again!

Reliance Jio is in works to launch a 5G smartphone for a measly Rs. 3,000, with an eye on entering and capturing mobile manufacturing.

Advertisements

According to emerging reports, the price of upcoming Jio smartphones, built on Google’s Android platform, could be further slashed to a price range of Rs.2500 – Rs.3000 a unit, when it hits the market in 2021. That would, of course, be the case when operations are scaled up. However, putting into perspective that the devices would come enabled with 4G and 5G technology, costing down by arguably ten times, it is going to cause a huge upheaval in the mobile market.

Mukesh Ambani has made no secret of his ambitions for the lucrative Indian smartphone market. Speaking at the 43rd AGM of RIL a few months back, he declared that Jio was targeting 500 million mobile customers by 2023, promising to bring out highly-affordable 4G and 5G devices that would run on the Android operating system provided by its new partner Google. The move also looks to target the vast volume of 350 million Indian user base still in the grips of a 2G feature phone.

At a time when India stands at the cusp of the 5G era, Ambani has led a clarion call to make India ‘2G-mukt’. With such an inexpensive, ground-breaking offering, it will certainly help in the migration from 2G to higher-end services, opening up new frontiers of expansion in the Indian digital and telecom space.

The disruptive quotient that the launch could potentially entail may well be unparalleled. At present, the 5G capable phones begin a price range of around Rs.25,000 – Rs.30,000. Bear in mind, this is the same titan that gave the country access to CDMA technology at a time when cellphones were deemed a luxury (circa 2002).

Reliance Jio was the prime catalyst for the 4G swarm in India in 2016. Clearly, with its other ventures, Reliance intends to win the ground before the battle even begins. The company which has already dethroned Airtel and Vodafone with over 400 million subscribers is now looking to cement its dominant position by taking a big leap right from the beginning itself.

Advertisements

Reliance has long worked at creating this bundled data and mobile phone ecosystem. The company is presently engaged in creating its own 5G network equipment. It has already put forth a request to the Department of Telecom to allocate spectrum for testing. The Rs. 33,737 crore investment by Google for a 7.7% stake in Jio Platforms, was precisely for helping it to build an Android-based smartphone operating system. With each deal looking to complete its closed-loop ecosystem, Reliance’s plans are set to come to fruition.

Reliance has always been a game-changer, and it seems to be on the way to do an encore in the entry-level smartphone segment. Between the government’s PLI benefit scheme to boost smartphone manufacturing in India and the slow conversion rate of Bharti and Vodafone-Idea from 2G, 3G and 4G, Reliance has turned the tables on its rivals here too.

It would be interesting to see how the competitors in the smartphone market are going to respond to soon to debut Reliance Jio 5G smartphones.

Stay tuned to this space for more updates.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of...

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This