The revised projection of worldwide smartphone shipments in 2020 is definitely going to disappoint all smartphone manufacturers and vendors. According to the latest data released by IDC, the smartphone shipments in 2020 is estimated to plunged by 11.9% YoY, reaching 1.2 billion.
The global outbreak of Covid-19 brought the whole world to stand still in Q1 2020. Consequently, the number of smartphones shipped in the first quarter of this year recorded an unprecedented fall, which is estimated to have a far-reaching impact on the yearly smartphone shipments throughout the year. In fact, the first two month of the second quarter of 2020 is also impacted severely due to the rising number of cases worldwide. As companies couldn’t resume their operations earlier than mid of May 2020, the smartphone shipments in Q2 2020 is also estimated to remain below than expected earlier.
It is now estimated that worldwide smartphone shipments in 1H 2020 would record a decline of 18.9% as most of the companies in almost every major markets lost nearly 2-3 months of sales due to the seizer of their operations.
Almost every research firm is now projecting that companies must not look for growth earlier than Q1 2021 as all the major markets will only be back to normal by the end of this year.
Last year 1.37 billion of smartphones were shipped globally. While 2020 could be the first year in the history of smartphones to record a decline in double-digit, it is not the first year when worldwide smartphone shipments have declined. After the record shipments of 1.74 billion smartphones in 2016, the global smartphone market growth is on a constant decline.
Smartphone Shipments 2020: The Silver Lining
Despite all challenges smartphone industry is facing worldwide, China has started showing some improvement. The global supply chain is slowly attaining the normalcy as manufacturing factories have started functioning. It’s expected that smartphone market in China is going to be impact least as compared with other markets. The decline in smartphone shipments in China is expected to remain in single digit in 2020.
In contrast, markets like Europe and US will be facing the toughest time in 2020 as the situation is quite severe as compared to other major markets. The record number of deaths and cases have pushed the governments and people there on back foot. The falling sales figures of smartphones in 1H 2020 have forced smartphone companies to start focusing on other markets that have started showing sign of improvements.
The Shifting Focus
Realising the fact that the struggle is far from over anytime soon, smartphone companies have shifted tehir focus to keep the damages minimal. Companies are now focusing on launching more number of premium and flagship devices in 2020. The strategy is to keep their revenue and profit maintain – if can’t be improved anyhow. Premium devices not only bring in more revenue but also come with a greater margin.
It is expected that the top 3 of the smartphone industry players – Samsung, Apple and Xiaomi – would be able to retain their market share.