[expand title=”More Actionable Insights” swaptitle=”Close”]
The above graph represents the Zynga advertising revenue by quarter, starting from fiscal Q1 2017 to the recently completed quarter. Only 14.68% of Zynga’s global revenue in Q1 2020 generated through advertising services. During the quarter, the company generated about $59.29 million in revenue from advertising, representing a notable decline of 9.1% YoY. The company also recorded a strong 25.6% QoQ decline from Q4 2019 when the advertising revenue hit an all-time high.
Zynga advertising revenue (mobile + web) primarily includes display advertisements, engagement advertisements and offers and branded virtual items and sponsorships.
Zynga Ads Revenue Growth: History
|Source||Zynga Quarterly Reports, SEC Filings|
|Note||Zynga fiscal year starts from January 1st|
Zynga quarterly advertising revenue surpassed $50 million mark for the first time in Q4 2017. The company reported an appreciable 19.6% YoY growth in its ads revenue, amounting to $58.99 million. On a quarterly basis, it was a strong 27.3% growth in Q4 2017 ads revenue.
One must note that in Q4 2018, the contribution of advertising services to Zynga’s total revenue was highest i.e. 28.78%. The company’s ads revenue also increased an impressive 21.3% YoY and 9.4% QoQ during the fourth quarter, to $71.57 million. However, in the following quarter, the company recorded a notable 8.9% QoQ decline in its quarterly ad revenue, amounting to $65.2 million.
The fiscal Q3 2019 was the first time when Zynga’s ads revenue share fell below 20%. The company reported $63.6 million in ads revenue, representing 18.4% of the total revenue.
Interestingly, in Q4 2019, Zynga quarterly revenue from advertising services (mobile+web) reached an all-time high of $79.71 million, with an appreciable 11.4% YoY and 25.3% QoQ growth. The share of advertising revenue was just 19.7%.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.