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The above graph represents the Netflix net income by year, starting from fiscal 1998 to the recently completed year. Netflix annual net income increased a strong 54.1% YoY in 2019, to an all-time high of $1,866.9 million.
Growth in Netflix Annual Net Income: History
|Source||Netflix Annual Reports, SEC Filings|
|Note||Netflix fiscal year starts from January 1st|
The fiscal 2003 was the first profitable year for Netflix since its inception. The company reported a net profit of $6.5 million in 2003, compared with a notable decline of $20.95 million in 2002, $39.18 million in 2001 and $58.27 million in 2000.
In fiscal 2009, Netflix’s total net profit increased an appreciable 39.6% YoY to $115.86 million. This was the first time when the company generated over $100 million in net profit in a year.
Surprisingly, Netflix’s global net income declined a massive 92.4% YoY, from $226.13 million in 2011 to just $17.15 million in 2012. The $208.97 million decline in 2012 net income was primarily due to the increase in cost of revenues due to streaming content investments and International marketing expenses.
It is important to note that within a year, Netflix more than doubled its annual net income, from $558.9 million in 2017 to a whopping $1,211.2 million in 2018. That’s representing an astonishing 116.7% YoY growth. In fact, the fiscal 2017 was the first time when the OTT giant achieved over $500 million net income milestone in history.
In 2018, the annual net profit of Netflix surpassed over $1 billion, with a massive 116.7% YoY growth. The company took 20 years to achieve this milestone.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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