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The above graph represents the Facebook worldwide ARPU by year, starting from fiscal 2011 to 2020. The company generated an average of $32.03 in revenue from each of its monthly active users during 12-months ended December 31, 2020. That’s nearly 9.5% YoY growth in Facebook global ARPU.
Facebook average revenue per user in Q4 2019 reached an all-time high of $8.52, globally.
| Region | Worldwide |
| Source | Facebook Annual Reports, SEC Filings |
| Graph ID | 727 |
| Note | Facebook fiscal year starts from January 1st |
In fact, in 2019, the social media company reported its highest-ever ARPU across all regions.
The fiscal 2015 was the first time when the average revenue per Facebook user touched $11.96, representing a strong 26.6% YoY growth. During the year, Facebook ARPU in US & Canada increased by 45%, 23% in Europe, 22% in Asia-Pacific, and 15% in Rest of World.
Note: Facebook defines ARPU as the total revenue generated during the year, divided by the average of the number of MAUs at the beginning and end of the period.
The above graph is a part of Dazeinfo GraphFarm – the most trusted source of hundreds of thousands of market graphs. Our team of researchers mines millions of data points every month to bring the most updated and validated set of data points representing the comprehensive view in a graphical format. From mobile to e-commerce, from Retail to healthcare, from startups to SMEs we have carefully designed thousands of graphs for those who value and understand the importance of data visualisation.
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