The above graph represents the Facebook worldwide ARPU by year, starting from fiscal 2011 to 2020. The company generated an average of $32.03 in revenue from each of its monthly active users during 12-months ended December 31, 2020. That’s nearly 9.5% YoY growth in Facebook global ARPU.
Facebook average revenue per user in Q4 2019 reached an all-time high of $8.52, globally.
|Source||Facebook Annual Reports, SEC Filings|
|Note||Facebook fiscal year starts from January 1st|
In fact, in 2019, the social media company reported its highest-ever ARPU across all regions.
The fiscal 2015 was the first time when the average revenue per Facebook user touched $11.96, representing a strong 26.6% YoY growth. During the year, Facebook ARPU in US & Canada increased by 45%, 23% in Europe, 22% in Asia-Pacific, and 15% in Rest of World.
Note: Facebook defines ARPU as the total revenue generated during the year, divided by the average of the number of MAUs at the beginning and end of the period.
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